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There are two main reasons: data-driven decision-making and rep efficiency: Decisions Driven by Data According to Gartner, 65% of B2B sales organizations will transition from intuition-based decision-making processes to data-driven decision-making processes by 2026. They’d probably make more sales, right?
Sales Referral Statistics Referrals are gold. Getting a referral from a happy client is stronger than any salespitch you could make. Despite the bottom line value of weaving referrals into the fabric of your sales process, very few reps are actively asking for them. Only 60% of sales reps meet quota ( source ).
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