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There are two main reasons: data-driven decision-making and rep efficiency: Decisions Driven by Data According to Gartner, 65% of B2B sales organizations will transition from intuition-based decision-making processes to data-driven decision-making processes by 2026. For example, you can use AI to generate sales reports on autopilot.
And, 50-90% of the journey is complete before a buyer interacts with a sales rep. This shift in behavior should be taken seriously by any sales team, whether inside or out in the field. With so much change, salesmanagers need to look at current research and trends to find insights to guide strategies.
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