Health consumers: A long way off
World of DTC Marketing
OCTOBER 27, 2020
By 2026, national health expenditures will reach $5.7 The new healthcare consumer is faced with the challenge of both shopping and saving: shopping for the price of prescription drugs or healthcare services, and saving to pay for deductibles, out-ofpocket costs, and unanticipated medical emergencies. health care spending reached $3.7
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