Remove 2026 Remove Patients Remove Pharma
article thumbnail

AI to revolutionise drug development by 2026

European Pharmaceutical Review

Over 50 percent of respondents answered that machine learning for optimisation of manufacturing processes will be the technology that will be used routinely in the pharmaceutical industry by 2026. Clinical trial patient recruitment is also primed to benefit, due to AI’s ability to analyse large datasets.

article thumbnail

Jazz Pharma uses flying pig for huge grey area DTC

World of DTC Marketing

billion by 2026. Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. This DTC is an embaressment.

Pharma 181
article thumbnail

Health consumers: A long way off

World of DTC Marketing

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. By 2026, national health expenditures will reach $5.7 It’s simple: people trust each other more than pharma companies who they view with a high degree of skepticism. It’s a good read but ignores a simple fact.

article thumbnail

Connected customer data: a golden opportunity for pharma marketers

pharmaphorum

Its ability to accelerate R&D programmes, energise real-time clinical decision making and sharpen connections between pharma organisations and clients is clear and they can combine to positively impact patient outcomes. Pharma is a highly regulated industry and that is often why it is slow to adopt new technologies,” says Kazuki.

article thumbnail

Long-term data indicates “significant” potential of aGvHD microbiome treatment

European Pharmaceutical Review

Positive data from MaaT Pharma’s Microbiome Ecosystem Therapy TM (MET) MaaT013 as a treatment for acute graft-versus-host disease (aGvHD), is set to be presented at the 2024 European Society for Blood and Marrow Transplantation (EBMT) Annual Meeting. This effect is coupled with reduced toxicity compared to standard immunosuppressive drugs.

Pharma 98
article thumbnail

Reaching Crucial Hispanic Patient Audiences

PM360

One fast-growing group in particular that requires a patient-centric and culturally relevant approach to marketing is the Hispanic audience, which is extremely diverse. The patient landscape continues to evolve. By 2026, the U.S. A study of Hispanic patients’ U.S. Evolving Demographics. born babies are non-white.

article thumbnail

NewAmsterdam Pharma enters merger deal with Frazier Lifesciences

Pharmaceutical Technology

NewAmsterdam Pharma has signed a definitive business combination agreement with special purpose acquisition company (SPAC) Frazier Lifesciences Acquisition (FLAC). The deal will make NewAmsterdam Pharma a publicly listed company focusing on oral treatments for cardiometabolic diseases.

Pharma 59