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Connected customer data: a golden opportunity for pharma marketers

pharmaphorum

An illustration of the potential is evident in forecasts that the global healthcare data storage market will grow from $4.17 billion by 2026, according to research by the Business Research Company. I believe huge opportunities await organisations that properly leverage their data.”. billion in 2021 to $9.23 References.

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Making Sense of the Latest Changes to the Market Access Landscape

PM360

Most immediately, it will add confusion in the healthcare space,” explains Daniel Sontupe, Associate Partner, Managing Director, The Bloc Value Builders. This will create confusion in the marketplace and may possibly lead to delivery of misinformation to healthcare providers (HCPs) regarding a brand’s drug coverage,” Bambalas says.

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Colorado’s New AI Law Sets “National Standard” for Healthcare AI: 5 Things Developers and Deployers Need to Know, Now

Nixon Gwilt Law

For digital health companies building with artificial intelligence, CAIA sets the first comprehensive national benchmark for minimum rights and protections for users of healthcare AI, effective February 1, 2026. Why is it a national benchmark? What happens if a company violates CAIA?

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Colorado’s New AI Law Sets “National Standard” for Healthcare AI: 5 Things Developers and Deployers Need to Know, Now

Nixon Gwilt Law

For digital health companies building with artificial intelligence, CAIA sets the first comprehensive national benchmark for minimum rights and protections for users of healthcare AI, effective February 1, 2026. Why is it a national benchmark? What happens if a company violates CAIA?

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Specialty Treatments Require a New Approach to Affordability

PM360

United States Specialty Pharmaceuticals Market & Forecast 2020-2026,” BusinessWire, December 8, 2020. Qualtrics Brand Tracker Survey of GoodRx users, June 2021 – July 2022. GoodRx Q1 2023 Earnings Presentation, May 10, 2023. IQVIA Institute, March 2022.

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Immersive Medical Sales Technology: Enhancing Sales with VR, AR, and 3D Animation

Infuse Medical

Driving Success in Immersive Medical Sales Technology Selling complex medical devices has always been a challenge. Traditional sales methodssuch as brochures, PowerPoint presentations, and live demonstrationsoften fall short in conveying the full value, sophistication, and real-world application of these products.

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Navigating the Future of AI in Healthcare: 3 State Law Trends to Watch

Nixon Gwilt Law

Several states have passed laws requiring companies to inform consumers when theyll be interacting with AI systems, particularly in healthcare settings: California : Assembly Bill 3030 mandates that healthcare providers disclose to patients when generative AI is used in communications related to clinical information.