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Connected customer data: a golden opportunity for pharma marketers

pharmaphorum

An illustration of the potential is evident in forecasts that the global healthcare data storage market will grow from $4.17 billion by 2026, according to research by the Business Research Company. I believe huge opportunities await organisations that properly leverage their data.”. billion in 2021 to $9.23 References.

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Making Sense of the Latest Changes to the Market Access Landscape

PM360

Most immediately, it will add confusion in the healthcare space,” explains Daniel Sontupe, Associate Partner, Managing Director, The Bloc Value Builders. This will create confusion in the marketplace and may possibly lead to delivery of misinformation to healthcare providers (HCPs) regarding a brand’s drug coverage,” Bambalas says.

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Specialty Treatments Require a New Approach to Affordability

PM360

United States Specialty Pharmaceuticals Market & Forecast 2020-2026,” BusinessWire, December 8, 2020. Qualtrics Brand Tracker Survey of GoodRx users, June 2021 – July 2022. GoodRx Q1 2023 Earnings Presentation, May 10, 2023. IQVIA Institute, March 2022.

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Colorado’s New AI Law Sets “National Standard” for Healthcare AI: 5 Things Developers and Deployers Need to Know, Now

Nixon Gwilt Law

For digital health companies building with artificial intelligence, CAIA sets the first comprehensive national benchmark for minimum rights and protections for users of healthcare AI, effective February 1, 2026. Why is it a national benchmark? What happens if a company violates CAIA?

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Colorado’s New AI Law Sets “National Standard” for Healthcare AI: 5 Things Developers and Deployers Need to Know, Now

Nixon Gwilt Law

For digital health companies building with artificial intelligence, CAIA sets the first comprehensive national benchmark for minimum rights and protections for users of healthcare AI, effective February 1, 2026. Why is it a national benchmark? What happens if a company violates CAIA?