Connected customer data: a golden opportunity for pharma marketers
pharmaphorum
JANUARY 10, 2023
Vast reservoirs of data grow cold as they remain hidden in unstructured, disconnected, and siloed states at a time when pharma is being challenged to form new, more focussed relationships with healthcare professionals (HCPs). billion by 2026, according to research by the Business Research Company. Capturing market share. References.
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