149 Eye-Opening Sales Statistics to Consider in 2022 (By Category)
Spotio
JUNE 6, 2022
More empowered buyers has resulted in longer sales cycles. Today, there are an average of 7 decision-makers involved in the B2B buying process. And, 50-90% of the journey is complete before a buyer interacts with a sales rep. This shift in behavior should be taken seriously by any sales team, whether inside or out in the field.
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