Are new weight loss drugs an answer or problem?
World of DTC Marketing
JULY 17, 2022
Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. It has to persuade patients to sign up for some heinous side effects. Payers also face hurdles, so patients must obtain permission before filling a prescription. Its share price has risen 26 percent in the past year.
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