Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. As we move towards 2025, regulatory bodies are increasingly focusing on transparency, patient privacy, and ethical marketing practices.

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Pharmacy Times

OCTOBER 1, 2024

Approximately 75% of adults trust their physicians, nurses, and pharmacists either a great deal or a lot, highlighting the importance of pharmacists for patient education.

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PM360

OCTOBER 8, 2024

Developed to address ongoing provider burnout head-on, the new practice engagement solution reimagines how clinical care teams communicate and collaborate by providing a centralized hub for physicians and staff. PatientPoint plans to release the solution to other specialties within its network in 2025.For

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World of DTC Marketing

DECEMBER 22, 2020

81 percent of American adults have a smartphone, according to Pew Research but we must remember there is a huge difference between “health (wellness) apps and apps that focus on specific health conditions” The global mHealth app market is growing fast and expected to reach $111 billion by 2025. Blood sugar or diabetes tools.

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MedCity News

DECEMBER 6, 2022

Given that providers are under increased pressure from CMS to take on some form of downside risk by 2025, they and health plans can utilize these four strategies to make the transition smoother.

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World of DTC Marketing

JULY 17, 2022

Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. Lamanna anticipates it could take two to three years to change the minds of primary care physicians. Its share price has risen 26 percent in the past year. Some critics fear that Novo Nordisk will be too successful in converting doctors.

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Nixon Gwilt Law

JULY 18, 2024

Last week, the Centers for Medicare & Medicaid Services (CMS) released the 2025 Medicare Physician Fee Schedule Proposed Rule (the Proposed Rule). In alignment with the U.S. The new APCM codes are stratified into three levels based on patient risk.

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Scott’s Directories

FEBRUARY 24, 2022

A good way to get to know clients is through a list of doctors in Canada, which provides details on physicians, nurses, and staff in the medical industry within a given area. billion by the end of 2025, from $196.3 Other tips include getting to know the clients and using that information to create targeted marketing campaigns.

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PM360

SEPTEMBER 21, 2023

Manufacturers will want to understand the changing plan economics under Part D redesign in addition to the coming effects from drug negotiation as they embark on contract negotiations for the 2025 plan year and beyond. After this period, CMS will begin to include physician-administered drugs covered under Part B in the program.

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pharmaphorum

SEPTEMBER 29, 2022

. “They demonstrate the potential to reduce re-hospitalisations, whilst enabling management of these patients at-home, with a data-driven, physician-assistance tool, that enables prompt intervention to clinical alerts, thereby reducing the morbidity in these patients.”

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Clarivate

APRIL 24, 2023

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006. Key acquisitions by U.S.

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Clarivate

APRIL 18, 2024

Humana is also on track to add 30 to 50 new senior-focused primary-care centers each year through 2025. Humana (CenterWell and Conviva clinics) Humana’s growth target is 30 to 50 clinics annually for a total of 100 new clinics between 2023 and 2025.

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Impetus Digital

APRIL 24, 2023

A Vision for Medical Affairs In A Vision for Medical Affairs in 2025 –a recent McKinsey & Company report–the authors provided thought-provoking insights into the evolution of MA, mirroring what we have been hearing first-hand. This offers new opportunities to engage with stakeholders beyond just physicians.

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pharmaphorum

DECEMBER 14, 2022

Both the physician and the patient have to be registered and the drugs can only come from a primary source through limited distribution. For Avadel’s Lumryz, the one-dose extended-release oral suspension that allows narcolepsy patients to sleep through the night, the worst-case scenario is it won’t be on the market until 2025.

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Clarivate

AUGUST 27, 2024

Increased appeal for dual-energy systems: Sometimes a situation calls for RF, but physicians like the ease and efficiency of PFA. Still, analysts and providers project that Farapulse, which has more than 70% of the global market today, will continue to dominate at least through 2025. Rising volumes benefit everyone: Overall U.S.

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PM360

OCTOBER 25, 2023

According to a report by McKinsey & Company, the medical affairs function is on track to rise in importance, becoming the third strategic pillar alongside the research and development (R&D) and commercial functions by 2025.

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pharmaphorum

OCTOBER 10, 2022

The global digital health market is expected to make a compound annual growth rate of almost 25% from 2019 to 2025. As a physician entrepreneur and digital health expert, her mission is to bring the best food allergy care to all families, when and wherever they need it. About the author.

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PM360

JUNE 16, 2023

Before the COVID-19 pandemic, diagnostic testing procedures involved patients visiting HCPs—namely their physician or nurse practitioner—for sample collection. While her primary care physician wrote her concern off, Christine chose to undergo a colonoscopy which revealed that she had Stage 3 cancer and a nearly two-inch tumor in her rectum.

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PM360

JUNE 29, 2022

By 2025, sales of consumer health products are expected to reach $368bn, according to Euromonitor, encompassing everything from sleep aids to vitamins to sports nutrition products. markets by 2025 and 1,000 by 2027—and more than half of those practices are expected to be in medically underserved communities.

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PM360

AUGUST 9, 2022

billion in 2025. Levrx also engages physician groups and members directly, giving healthcare consumers the information needed at the point of care to keep costs low, avoid prescription rewrites, and prevent cost-related non-adherence. andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension.

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Nixon Gwilt Law

JULY 15, 2022

to allow behavioral health services to be furnished by clinical staff under the general supervision of a physician or non-physician practitioner (“NPP”), so long as CMS’ “incident to” requirements and state licensure requirements are met.

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European Pharmaceutical Review

SEPTEMBER 29, 2023

When the Health Technology Assessment (HTA) Regulation , Regulation (EU) 2021/2282, enters into application in January 2025, this may well create additional delays, making the two-year deadline to launch even more challenging to respect.

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Eversana Intouch

SEPTEMBER 27, 2024

Here are a few of the things we learned and some associated implications heading into 2025. These booths were where attendees were learning about pipelines, what’s happening next and what people expect to hear in Berlin in 2025. Several of the booths were designed to make the physician walking by think a little bit about their patient.

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Clarify Health

JULY 13, 2020

By 2025, several new gene and cell therapies will be coming to market. The panel agreed that pharma should continue to spend their energy on partnering with physicians to remove the barriers to treatment. This muddies the waters for launch teams, resulting in poor market performance.

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European Pharmaceutical Review

DECEMBER 19, 2023

Over his career as a physician and scientist he published 108 papers and 49 patents. Since vaccines can now be reformulated to meet the relevant WHO guidelines, the route to a future of fridge-free vaccines is open.

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Contrarian Sales Techniques

FEBRUARY 25, 2023

The film features interviews with activists, physicians, and other experts who discuss the challenges and injustices that arose from the AIDS epidemic and the global response. India has one of the largest workforces of medical sales representatives (MSRs) in the world, second only to the United States.

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Healthcare Success

NOVEMBER 7, 2022

According to Axios, traditional pay-TV providers like Comcast, Verizon, and Dish Network have lost a staggering 25 million subscribers since 2012 and are expected to lose another 25 million by 2025. Advertise your number of qualified physicians and nurses and show healthcare consumers you’re ready to handle their care quickly and efficiently.

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Clarivate

OCTOBER 10, 2022

The biochemically recurrent treatment setting is heterogenous with no clear consensus on timing of hormonal therapy and duration of therapy among physicians. If approved, ERLEADA is likely to compete with Pfizer’s XTANDI®, which is also poised to enter this setting and may benefit from greater physician familiarity. Key ESMO findings.

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Evolve Your Success

NOVEMBER 28, 2023

This is all reported to their physician or their team of physicians. By 2025, what are you what is your biggest hopes and ambitions with HiDO? That is possible to do in 2025. When you guys think of scaling, and let’s say by 2025, you would be able to get 2,000 patients. This is monitored by the health plan.

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Clarivate

AUGUST 20, 2024

In 2025, CMS will select another 15 Part D drugs for negotiations that will take effect in 2027. Although the initial set of drugs included for negotiations was limited to ten, the scope of this program will expand over time.

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World of DTC Marketing

JULY 28, 2022

Late last year, the Senate Finance Committee released draft legislation enabling Medicare negotiation for up to 10 drugs in 2025, 15 in 2026 and 2027, and 20 in 2028 and beyond. This would include drugs covered by both Medicare Part B (physician-administered drugs) and Part D (prescription medications). The secretary of the U.S.

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Clarivate

DECEMBER 14, 2023

At the top of this list is UnitedHealth Group’s Optum with 70,000 employed or affiliated physicians ; and Humana, the country’s second-largest Medicare Advantage insurer, with its CenterWell and Conviva clinics. If 2025 starts with another split Congress or total Republican control, subsidies face a much tougher road for renewal.

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Clarivate

OCTOBER 17, 2024

The Inflation Reduction Act instead allows the Centers for Medicare & Medicaid Services to begin negotiating Fair Maximum Prices for a growing list of Part D (outpatient) and Part B (physician-administered) drugs that represent the greatest cost to the federal government. Extending them would require Congressional action.

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