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Should pharma be in the app business?

World of DTC Marketing

81 percent of American adults have a smartphone, according to Pew Research but we must remember there is a huge difference between “health (wellness) apps and apps that focus on specific health conditions” The global mHealth app market is growing fast and expected to reach $111 billion by 2025. This is new to pharma.

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op Pharma Marketing Trends Shaping the Future of Healthcare in 2025

Pharma Marketing Network

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

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Adopting AI for R&D in 2025 – what needs to be addressed?

European Pharmaceutical Review

However, the road to successful implementation is fraught with concerns around data privacy, workflow integration, and acceptance by both patients and physicians, stated Sachin Gharat, Associate Project Manager, Pharma at GlobalData. In 2025, organisations must focus on addressing data integrity challenges. 2024; 177: 108632.

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A Shift in Medical Affairs Amid the Challenge of Data Management and Rise of AI

PM360

At the heart of this transformation is the role of medical affairs, which is undergoing something of a rebrand as it moves from supporting function to strategic partner within the broader pharma organization. Pharma’s Data Dichotomy Without a doubt, pharma’s primary mission is to create and provide treatments for patients.

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4 Ways to Meet the Needs of an Increasing Health-conscious Audience

PM360

By 2025, sales of consumer health products are expected to reach $368bn, according to Euromonitor, encompassing everything from sleep aids to vitamins to sports nutrition products. Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006. Key acquisitions by U.S.

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How the food allergy sector is benefitting from health tech’s recent boom

pharmaphorum

Nowadays, new health tech, pharma, or biotech companies work with a minimum of five partners throughout a product’s inception, drastically speeding up the idea-to-market timeline. The global digital health market is expected to make a compound annual growth rate of almost 25% from 2019 to 2025. About the author.

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