Remove 2025 Remove Pharma Remove Physicians
article thumbnail

op Pharma Marketing Trends Shaping the Future of Healthcare in 2025

Pharma Marketing Network

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

article thumbnail

Should pharma be in the app business?

World of DTC Marketing

81 percent of American adults have a smartphone, according to Pew Research but we must remember there is a huge difference between “health (wellness) apps and apps that focus on specific health conditions” The global mHealth app market is growing fast and expected to reach $111 billion by 2025. This is new to pharma.

Pharma 230
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PatientPoint Unveils New Interactive Solution to Streamline Care Team Communication

PM360

Developed to address ongoing provider burnout head-on, the new practice engagement solution reimagines how clinical care teams communicate and collaborate by providing a centralized hub for physicians and staff. PatientPoint plans to release the solution to other specialties within its network in 2025.For

article thumbnail

A Shift in Medical Affairs Amid the Challenge of Data Management and Rise of AI

PM360

At the heart of this transformation is the role of medical affairs, which is undergoing something of a rebrand as it moves from supporting function to strategic partner within the broader pharma organization. Pharma’s Data Dichotomy Without a doubt, pharma’s primary mission is to create and provide treatments for patients.

article thumbnail

U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006. Key acquisitions by U.S.

article thumbnail

4 Ways to Meet the Needs of an Increasing Health-conscious Audience

PM360

By 2025, sales of consumer health products are expected to reach $368bn, according to Euromonitor, encompassing everything from sleep aids to vitamins to sports nutrition products. Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer.

Retail 97
article thumbnail

The (inevitable) digital transformation of Medical Affairs

Impetus Digital

A Vision for Medical Affairs In A Vision for Medical Affairs in 2025 –a recent McKinsey & Company report–the authors provided thought-provoking insights into the evolution of MA, mirroring what we have been hearing first-hand. This offers new opportunities to engage with stakeholders beyond just physicians.

Medical 52