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Vertex's Casgevy breaks ground with 1st commercial patient infusions as company readies another major launch for 2025

Fierce Pharma

With new approvals on the horizon and the closely watched Casgevy launch picking up steam in sickle cell disease and beta thalassemia, “there has never been a more exciting time to be at Vertex,” c | With its first Casgevy revenues in the books, Vertex lifted its full-year sales outlook as it turns its attention to two product launches in 2025, including (..)

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How Patient Support Can Ease Transitions to the Part D Redesign in 2025

Fierce Pharma

Patient Support Services, IQVIAJennifer Millard, VP U.S. Integrated Patient Support Services, IQVIA | The 2025 Medicare Part D redesign will eliminate the “donut hole” and reduce out-of-pocket costs. Patient support is crucial for a smooth transition and better patient outcomes. Nancy McGee, VP & GM U.S.

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Top Challenges for Pharma Marketing in 2025

Pharma Marketing Network

The world of pharma marketing is changing rapidly, and 2025 will be no exception. So, what will be the top challenges in 2025, and how can pharma marketers tackle them? This shift includes everything from leveraging social media to engaging patients through apps and personalized email campaigns.

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Medicare Part D: Navigating Plans and Potential Gaps in 2025

Pharmaceutical Commerce

With a 26% decline in prescription drug plans from 2024 to 2025, navigating potential gaps and accessing care remains vital for low income patients.

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Healthcare CNO Summit 2025: Uniting Leaders in Nursing for Innovation and Collaboration

PM360

The 2025 Healthcare CNO Summit , an exclusive invitation-only event, is scheduled for February 3-4, 2025, at The Ritz-Carlton Dallas, Las Colinas. Quality Safety Controls: Mitigating challenges to ensure patient safety and quality care.

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What Matters Most: The Three Trends That Will Change Pharma Marketing in 2025

Eversana Intouch

2: the direct-to-patient model ) in a paradigm that’s interconnected (No. In this report, 15 of our experts examine the current impact of each of these three forces, predict how you’ll see their effects in 2025 and give recommendations for how to make these market forces work for you. Technology (No.

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Market Access 2025: Navigating the emerging HTA and drug reimbursement challenges

Tribeca Knowledge

M arket Access 2025, a new report from TRiBECA Knowledge, offers a fresh perspective on how the market access landscape for medicines continues to raise the bar for launch success and consistently better patient outcomes.