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op Pharma Marketing Trends Shaping the Future of Healthcare in 2025

Pharma Marketing Network

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. As we move towards 2025, regulatory bodies are increasingly focusing on transparency, patient privacy, and ethical marketing practices.

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PatientPoint Unveils New Interactive Solution to Streamline Care Team Communication

PM360

Developed to address ongoing provider burnout head-on, the new practice engagement solution reimagines how clinical care teams communicate and collaborate by providing a centralized hub for physicians and staff. PatientPoint plans to release the solution to other specialties within its network in 2025.For

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

Humana is also on track to add 30 to 50 new senior-focused primary-care centers each year through 2025. Signify’s healthcare platform also assists 65,000 provider partners to participate in value-based care with nearly 1 million attributed lives Oak Street Health acquisition May 2023 CVS acquired Oak Street for $10.6

Retail 52
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4 Ways to Meet the Needs of an Increasing Health-conscious Audience

PM360

By 2025, sales of consumer health products are expected to reach $368bn, according to Euromonitor, encompassing everything from sleep aids to vitamins to sports nutrition products. The retailer has been gradually building out its network of in-store clinics—a bricks-and-mortar presence that will be complemented by its virtual care offering.

Retail 97
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10 New Solutions, Strategies, and Devices to Boost Adherence

PM360

billion in 2025. Levrx also engages physician groups and members directly, giving healthcare consumers the information needed at the point of care to keep costs low, avoid prescription rewrites, and prevent cost-related non-adherence. andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension.

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Behind the Breakthroughs and Practice-Changing Advances: Insights from ESMO 2024

Eversana Intouch

Here are a few of the things we learned and some associated implications heading into 2025. These booths were where attendees were learning about pipelines, what’s happening next and what people expect to hear in Berlin in 2025. Several of the booths were designed to make the physician walking by think a little bit about their patient.