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Cigna's Express Scripts to cross out AbbVie's Humira from some formularies in 2025, opting to go with biosims instead

Fierce Pharma

Following CVS Caremark's lead, Cigna's pharmacy benefit manager unit will nix Humira from formularies in favor of Humira biosimilars from Boehringer Ingelheim, Teva and Sandoz. When CVS Caremark removed AbbVie’s Humira from its national commercial formularies back in April, biosimilar prescriptions picked up at a whirlwind pace.

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Pharma’s spend on AI in drug discovery ‘could top $3bn by 2025’

pharmaphorum

That spend is due to reach of $3 billion by 2025, according to GlobalData analyst Kitty Whitney, who notes that there has been a steady stream of startups formed in the last three to four years to tap into the emerging AI market. The post Pharma’s spend on AI in drug discovery ‘could top $3bn by 2025’ appeared first on.

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5 Proven Social Media Marketing Strategies for Pharma Brands

Pharma Marketing Network

But with strict regulations and evolving consumer expectations, how do pharma brands navigate the digital landscape effectively? Pharma professionals should take the time to research and segment their audience. Engage Responsibly and Transparently Engagement is king, but for pharma brands, it’s a delicate dance.

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Chiesi expands rare disease portfolio with Amryt Pharma acquisition

pharmaphorum

is to acquire the 2015-established Amryt Pharma Plc. Supported by voting agreements from leading Amryt shareholders and directors, and unanimously approved and recommended by the boards of both companies, the total transaction is worth up to $1.48 Biopharma and healthcare group Chiesi Farmaceutici S.p.A. on 6 th January.

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Connected customer data: a golden opportunity for pharma marketers

pharmaphorum

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. Pharma is a highly regulated industry and that is often why it is slow to adopt new technologies,” says Kazuki.

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Pharma R&D productivity dips, but efficiency gains give hope

Clarivate

R&D spend is steadily growing and is expected to reach approximately $200 billion by 2025. To learn more about how Clarivate and CMR International help pharmas future-proof their portfolios, please visit us here. The post Pharma R&D productivity dips, but efficiency gains give hope appeared first on Clarivate.

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Switching to omnichannel in pharma: What are the challenges?

Pharma Leaders

When I started working on my first projects in pharma and life sciences, I verified this personally. Today, healthcare professionals and patients have the highest awareness of pharma brands than ever before. It works not just in pharma but in other medical-related industries.

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