PM360

FEBRUARY 17, 2025

Cognitive and negative symptoms may be under-appreciated by healthcare providers and unknown to people with schizophrenia and their caregivers. Look Beyond Stable seeks to dispel misconceptions surrounding schizophrenia while providing informative resources to those who need them.

Pharma 52

Pharma Healthcare Provider Education Marketing 52

Nixon Gwilt Law

MARCH 24, 2025

New York is the latest state to enter the consumer health privacy space by introducing its very own Health Information Privacy Act (NYHIPA), a signal that healthcare entities along with a variety of consumer wellness companies need to take notice.

Healthcare 52

Healthcare Healthcare Government Healthcare Provider 52

Impetus Digital

MARCH 6, 2025

As the demands of modern healthcare grow, new therapies are introduced at record speeds, and guidelines are quickly updated, it is key that medical education evolves to keep up. As such, working with a provider with extensive experience in gamification , including familiarity with compliance and ethical and regulatory guidelines, is a must.

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Education Medical Training Healthcare 89

Pharma Marketing Network

OCTOBER 17, 2024

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. As we approach 2025, the ability of pharmaceutical companies to effectively craft and communicate their brand identity will play a pivotal role in determining their market success.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Quantified

DECEMBER 31, 2024

As we plan to change lives and career trajectories with our training in 2025, let’s explore the sales effectiveness resources that resonated most with commercial teams looking to drive measurable performance gains. Learn about Sanofi’s 2025 vision for AI in training here. Go beyond the hype.

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Sales Training Pharma Healthcare Provider 52

PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 billion by 2025, growing at a compound annual growth rate of 6.7%. billion in 2020 and is expected to reach $381.7 fitness trackers).

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Healthcare Healthcare Consulting Healthcare Provider 98

Silver Line CRM

JANUARY 30, 2025

Reading time: 3 minutes The pharmaceutical and medtech industries are tackling some of the toughest challenges in healthcare, from improving patient care to navigating complex regulations. Starting in February 2025, these features will help patients find the right providers and understand their coverage without the usual headaches.

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Pharma Customer Relationship Management Healthcare Healthcare 52

PM360

APRIL 4, 2025

Digitas Healths Scott Raidel and Erica Rivera give us their insight on the future of blended learning for healthcare providers. Blended learning is a crucial innovation in healthcare education, combining the benefits of in-person interaction with the flexibility of online learning.

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Education Training Medical Healthcare 52

Medico Reach

AUGUST 18, 2022

The healthcare sector has seen a few developments over the years. Tempus began with the goal of incorporating artificial intelligence and data science into the healthcare industry. As a matter of fact, Kyruus now connects around 300,000 medical providers with over 90 million members across the US. Wondering what that is?

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Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. With the increasing digitization of healthcare, pharmaceutical companies are leveraging digital platforms to reach broader audiences more effectively.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Pharma Marketing Network

NOVEMBER 1, 2024

The world of pharma marketing is changing rapidly, and 2025 will be no exception. So, what will be the top challenges in 2025, and how can pharma marketers tackle them? Data Privacy and Compliance Challenges Data privacy is one of the most pressing concerns in 2025, especially with new regulations being enacted globally.

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

PM360

JANUARY 24, 2025

Swoop Announces Merge with MyHealthTeam Swoop, an AI-driven healthcare marketing company, has acquired MyHealthTeam, creator of one of the largest patient social networks in the United States. Novo plans to start another study in the first half of 2025 to determine how best to boost patients doses.

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Networking Healthcare Healthcare Management 52

Pharma Marketing Network

JANUARY 7, 2025

In 2025, pharma marketing news is filled with innovation, disruption, and opportunities to grow your business. In 2025, digital channels dominate marketing strategies as companies shift from traditional campaigns to online platforms. What are the biggest challenges in pharma marketing in 2025?

Marketing 52

Marketing Pharma Media Healthcare Provider 52

Pharma Marketing Network

APRIL 10, 2025

Patients today interact with healthcare brands across multiple digital avenues. Patients today interact with healthcare brands across multiple digital avenues. Similarly, healthcare providers expect personalized, timely communications that complement their clinical priorities.

Marketing 52

Marketing Pharma Media CRM 52

PM360

APRIL 4, 2025

Healthcare providers: What would make healthcare providers most likely to engage with and advocate for patient support? Portfolio and pipeline: What does the portfolio look like today, and how might it change tomorrow? Health system: What other support are patients exposed to outside of manufacturerprovided services?

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Patients Healthcare Provider Prescription Pharmaceutical 40

PM360

APRIL 4, 2025

AI Is No Longer Just Theory This shift is already happening, with the fastest-moving companies embedding AI into three critical areas: Sales & Marketing Execution AI is helping sales teams identify the right healthcare providers, personalize marketing messages, and optimize engagement in real time.

Marketing 52

Marketing Sales Pharma Healthcare Provider 52

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

PM360

DECEMBER 12, 2024

London, UK (December 12, 2024) Global strategic partner in healthcare, Avalere Health, is proud to announce the appointment of Amar Urhekar as its new Chief Executive Officer (CEO). Today, Avalere Health is a new type of partner, perfectly positioned to solve the biggest challenges in healthcare, at pace and at scale.

Healthcare 52

Healthcare Healthcare Marketing Medical 52

Legacy MEDSearch

FEBRUARY 26, 2025

The medical device industry has long been a globalized ecosystem, with raw materials, components, and finished products crisscrossing international supply chains before reaching healthcare providers. Tariffs Will Impact Medical Device Sales and Manufacturing in 2025 appeared first on Legacy MEDSearch.

Manufacturing 52

Manufacturing Medical Sales Healthcare Provider 52

Prognos Health

NOVEMBER 18, 2021

Datavant , the leader in helping healthcare organizations securely connect their data and a Prognos Health partner, recently held its Future of Health Data Summit in Washington DC. This includes clinical sensors and devices providing patient-generated data. “We don’t know the best ways to reach out to them.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

Referral MD

MAY 19, 2023

Healthcare is big and regulated. Data breaches can result in fines for healthcare organizations under US and EU privacy and security laws. Healthcare organizations are considering blockchain to secure data due to the value of healthcare data and other international laws governing cloud data storage.

Healthcare 62

Healthcare Healthcare Medical Patients 62

LEVO Health

MAY 7, 2024

Healthcare organizations are increasingly partnering with influencers to build trust with their audience and expand their reach. By collaborating with influencers, healthcare brands can share their message with humanity, connect with consumers personally, and establish credibility within their target communities.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52

Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. This guide explores essential strategies to ensure your team is prepared for the shifting dynamics of healthcare marketing in 2025 and beyond.

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Marketing Healthcare Healthcare Pharma 52

PM360

APRIL 4, 2025

AI assists in analyzing patterns, while omnichannel strategies ensure that content reaches healthcare providers (HCPs) and patients at the most impactful moments. Rather than relying on broad outreach, marketers can now use data-driven insights to identify the right audience and craft messages that resonate.

Customer Relationship Management 52

Customer Relationship Management Marketing Education Insurance 52

Penrod

JANUARY 19, 2024

This bill became effective on January 17th, 2025, which means healthcare providers operating in the state of New Jersey need to make sure they comply with the law or face severe penalties. These providers are expected to undertake extensive privacy and security measures to safeguard patients’ information.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Patients 52

PM360

JANUARY 24, 2025

The Future of Healthcare Marketing: AI, Creativity, and Unforgettable Experiences. Were at an interesting moment in healthcare marketing where the race isnt just to keep up, but to leap ahead. AUDIENCE AND JOURNEY OBSESSION Success in healthcare marketing lies in truly understanding your audience.

Marketing 52

Marketing Pharma Healthcare Healthcare 52

PM360

JANUARY 24, 2025

AI supports marketers in key areas such as personalized campaigns (with tailored messages to healthcare professionals (HCPs) and patients), predictive analytics, and social sentiment analysis. Respondents cite workflow automation, data analysis, and realtime content generation as areas of interest within their organizations.

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Marketing Pharmaceutical Pharma Sales pitches 64

PM360

OCTOBER 8, 2024

First of its kind, in-office, digital hub enhances provider efficiency and care team collaboration Cincinnati, Ohio – October 7, 2024 – PatientPoint® a leading digital health company, today showcased the transformation of its healthcare professional solution with the launch of an interactive, in-office digital hub.

Healthcare Provider 52

Healthcare Provider Pharma reps Pharma Rep Physicians 52

pharmaphorum

OCTOBER 10, 2022

Customer demands encouraged new partnerships among healthcare providers and technology companies. Although investment in health tech has been dropping, down 36% from last quarter, the decline is happening across many industries, not just healthcare. The future of health tech. About the author.

Food 111

Food Marketing Healthcare Healthcare 111

pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. I believe huge opportunities await organisations that properly leverage their data.”. billion in 2021 to $9.23

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Marketing Pharma Sales Healthcare 98

Penrod

JUNE 6, 2024

Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models. Like many healthcare providers, life science companies aren’t reaching their goals for digital transformation.

CRM 52

CRM Food and Drug Administration Healthcare Provider Management 52

Penrod

JANUARY 12, 2024

While this Bulletin was issued at the end of 2022, OCR and the FTC jointly issued a letter to over 130 companies in mid-2023 to notify them of these obligations, drawing widespread notice within the healthcare industry and broader business community. Ensuring Compliance These potential laws are merely the beginning of a much larger issue.

Patients 52

Patients Healthcare Provider Healthcare Healthcare 52

Pharmaceutical Representative Training

JANUARY 29, 2025

Biosimilars: The Future of Affordable Biologic Therapies Biologics are some of the most expensive forms of therapy in modern healthcare. However, there are products that can help bridge the affordability gap created by these biologics, while also providing similar efficacy and safety for patient treatment.

Marketing 52

Marketing Healthcare Healthcare Physicians 52

Impetus Digital

JANUARY 13, 2023

Further, based on over a decade of feedback from thousands of healthcare provider (HCP) advisors, across all therapeutic areas, we are consistently hearing that asynchronous engagements are the #1 preferred way of engaging with Big Pharma. . Read more: Top 10 things to consider when designing a hybrid meeting.

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Pharma Medical Patients Healthcare 92

Pharmaceutical Representative Training

JANUARY 8, 2025

The absorption, distribution, metabolism, elimination, and mechanism of action of each drug must be considered by all healthcare professionals (HCPs) when deciding the best treatment regimen for their patients, making it a crucial factor in a drugs development and success in the market. Accessed January 7, 2025. References: 1.

Pharmacology 52

Pharmacology Pharma sales reps Sales Pharma 52

Rep-Lite

JULY 27, 2023

billion by 2025. They serve as the primary link between healthcare providers and cutting-edge medical solutions. Medical sales companies must find the best candidates to fill the right medical sales job as they must adapt to the changing needs and preferences of their clients, providing value beyond the product.

Sales 52

Sales Medical Medical sales Sales Strategy 52

Impetus Digital

APRIL 24, 2023

A Vision for Medical Affairs In A Vision for Medical Affairs in 2025 –a recent McKinsey & Company report–the authors provided thought-provoking insights into the evolution of MA, mirroring what we have been hearing first-hand. It also highlighted that digital provides new ways for MA members to connect and engage with stakeholders.

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Medical Education Physicians Healthcare 52