Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This level of personalization not only increases the effectiveness of marketing campaigns but also builds stronger connections with patients and healthcare providers.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

PM360

OCTOBER 8, 2024

Developed to address ongoing provider burnout head-on, the new practice engagement solution reimagines how clinical care teams communicate and collaborate by providing a centralized hub for physicians and staff. PatientPoint plans to release the solution to other specialties within its network in 2025.For

Healthcare Provider 52

Healthcare Provider Pharma reps Pharma Rep Physicians 52

Clarivate

APRIL 24, 2023

The drug store entered the retail clinic business in summer 2006 by acquiring Minneapolis-based MinuteClinic, an already-established chain of retail-based healthcare clinics with many locations inside CVS pharmacies.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

PM360

JUNE 29, 2022

Consumers want companies to help them meet their health and wellness needs, including providing access to innovative products and services that will allow them to live healthier lives. Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer.

Retail 97

Retail Marketing Healthcare Healthcare 97

Clarivate

APRIL 18, 2024

Humana is also on track to add 30 to 50 new senior-focused primary-care centers each year through 2025. As of January 2024, CVS reported the number of Aetna members being treated by Oak Street had doubled.

Retail 52

Retail Healthcare Healthcare Physicians 52

pharmaphorum

OCTOBER 10, 2022

Customer demands encouraged new partnerships among healthcare providers and technology companies. The global digital health market is expected to make a compound annual growth rate of almost 25% from 2019 to 2025. About the author.

Food 106

Food Marketing Healthcare Healthcare 106

Impetus Digital

APRIL 24, 2023

A Vision for Medical Affairs In A Vision for Medical Affairs in 2025 –a recent McKinsey & Company report–the authors provided thought-provoking insights into the evolution of MA, mirroring what we have been hearing first-hand. It also highlighted that digital provides new ways for MA members to connect and engage with stakeholders.

Medical 52

Medical Education Physicians Healthcare 52