Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This level of personalization not only increases the effectiveness of marketing campaigns but also builds stronger connections with patients and healthcare providers.

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PM360

OCTOBER 8, 2024

Developed to address ongoing provider burnout head-on, the new practice engagement solution reimagines how clinical care teams communicate and collaborate by providing a centralized hub for physicians and staff. PatientPoint plans to release the solution to other specialties within its network in 2025.For

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PM360

JUNE 29, 2022

Consumers want companies to help them meet their health and wellness needs, including providing access to innovative products and services that will allow them to live healthier lives. Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer.

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Clarivate

APRIL 24, 2023

The drug store entered the retail clinic business in summer 2006 by acquiring Minneapolis-based MinuteClinic, an already-established chain of retail-based healthcare clinics with many locations inside CVS pharmacies.

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pharmaphorum

OCTOBER 10, 2022

Customer demands encouraged new partnerships among healthcare providers and technology companies. The global digital health market is expected to make a compound annual growth rate of almost 25% from 2019 to 2025. About the author.

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Food Marketing Healthcare Healthcare 111

Impetus Digital

APRIL 24, 2023

A Vision for Medical Affairs In A Vision for Medical Affairs in 2025 –a recent McKinsey & Company report–the authors provided thought-provoking insights into the evolution of MA, mirroring what we have been hearing first-hand. It also highlighted that digital provides new ways for MA members to connect and engage with stakeholders.

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Medical Education Physicians Healthcare 52

PM360

JUNE 16, 2023

The Role of the COVID-19 Pandemic on the Diagnostics Market Landscape Diagnostic testing has always been seen as a valuable tool for healthcare providers (HCPs) to accurately diagnose illness and ensure that patients receive necessary medical care. It came back positive.

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