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Top Challenges for Pharma Marketing in 2025

Pharma Marketing Network

The world of pharma marketing is changing rapidly, and 2025 will be no exception. So, what will be the top challenges in 2025, and how can pharma marketers tackle them? Data Privacy and Compliance Challenges Data privacy is one of the most pressing concerns in 2025, especially with new regulations being enacted globally.

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The Power of Healthcare Branding: Strategies for Pharma Marketing Success in 2025

Pharma Marketing Network

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. As we approach 2025, the ability of pharmaceutical companies to effectively craft and communicate their brand identity will play a pivotal role in determining their market success.

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op Pharma Marketing Trends Shaping the Future of Healthcare in 2025

Pharma Marketing Network

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This level of personalization not only increases the effectiveness of marketing campaigns but also builds stronger connections with patients and healthcare providers.

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Highlights from The Data Ecosystem in 2025

Prognos Health

This in-person event brought healthcare leaders together to discuss emerging opportunities and challenges around the use of health data to improve patient outcomes. Summit is a wonderful opportunity for them to share their learnings with the broader healthcare ecosystem.”

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PatientPoint Unveils New Interactive Solution to Streamline Care Team Communication

PM360

Enhancing communication across care teams and improving multi-site operations with features such as video conferencing, a digital whiteboard and RxVantage calendar integration to more efficiently connect healthcare providers with relevant pharma reps.

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Understanding the Implications of New Jersey Senate Bill 332

Penrod

This bill became effective on January 17th, 2025, which means healthcare providers operating in the state of New Jersey need to make sure they comply with the law or face severe penalties. These providers are expected to undertake extensive privacy and security measures to safeguard patients’ information.

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What is Salesforce Life Sciences Cloud?

Penrod

Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models. Like many healthcare providers, life science companies aren’t reaching their goals for digital transformation.

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