Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. For further reading on AI applications, visit Pharma Marketing.

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Pharma Marketing Network

NOVEMBER 1, 2024

The world of pharma marketing is changing rapidly, and 2025 will be no exception. For pharma marketing executives, adapting to these shifts isn’t just about keeping up—it’s about staying ahead. So, what will be the top challenges in 2025, and how can pharma marketers tackle them?

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Pharma Marketing Network

DECEMBER 17, 2021

Big pharma has compelling reasons to change the way business gets done. Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. Ethics is a skill.” Why make it inviting?

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Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

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European Pharmaceutical Review

DECEMBER 19, 2024

However, the road to successful implementation is fraught with concerns around data privacy, workflow integration, and acceptance by both patients and physicians, stated Sachin Gharat, Associate Project Manager, Pharma at GlobalData. In 2025, organisations must focus on addressing data integrity challenges. 2024; 177: 108632.

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Eversana Intouch

DECEMBER 13, 2024

marketers, we have an ethical duty to position purposeful marketing initiatives not only for the insured American, but for humanity. As healthcare markets evolve and technology fosters a borderless world, globalization presents a paradox for pharma marketers. Global thinking needs to be better applied everywhere.

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Pharmaceutical Technology

DECEMBER 21, 2022

This is true not only in the case of the general public using applications for creating images or text, but also for pharma companies to improve drug discovery, clinical trial recruitment, and finding new biomarkers. Across all sectors, AI applications are being used to increase efficiency and reduce costs. Canada makes moves for privacy.

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