Eversana Intouch
JANUARY 28, 2025
In PM360 ‘s article, What Is Pharma Marketing in 2025 ? Applied AI Although AI promises a great return on investment, the pharma industry has been slow to adopt it due to ethical, regulatory, and compliance hurdles. Angela suggests that organizations should prioritize educating and experimenting with AI.
European Pharmaceutical Review
FEBRUARY 1, 2023
Understanding the new EU Clinical Trial Regulation: seven things sponsors should know Historically, to gain regulatory approval to run a clinical trial, sponsors have needed to submit clinical trial applications separately to national competent authorities (NCAs) and ethics committees in each country.
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Pharma Marketing Network
NOVEMBER 1, 2024
The world of pharma marketing is changing rapidly, and 2025 will be no exception. So, what will be the top challenges in 2025, and how can pharma marketers tackle them? Data Privacy and Compliance Challenges Data privacy is one of the most pressing concerns in 2025, especially with new regulations being enacted globally.
Contrarian Sales Techniques
OCTOBER 19, 2024
Malaysia’s Budget 2025 is out, on October 18th 2024, and it’s packed with changes that will touch nearly every aspect of your lives and mine, from salaries to taxes, and even our environment. Now, before you celebrate, this change kicks in February 2025, so we have to wait a bit. Boosting Wages (Finally!) What about you?
PM360
JANUARY 24, 2025
Whats in store for 2025? Unlike previous years where five to seven trends were examined, the 2025 report narrowed its focus to three that matter most and will make the most impact across the pharma landscape this year: applied AI, the Direct-to-Patient (DTP) model, as well as globalization and health equity.
Pharma Marketing Network
DECEMBER 17, 2021
Its sustainability platform, fueled by its Health for Humanity 2025 Goals, contributes to the global effort to achieve a majority of the SDGs by supporting 11 of the 17, spanning the spheres of global health, social justice, environmental stewardship, and responsible business practices. Ethics is a skill.” Why make it inviting?
Pharma Marketing Network
DECEMBER 4, 2024
As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Adhering to guidelines from the FDA and other governing bodies ensures that campaigns remain effective without crossing ethical boundaries. Navigating these requires a fine balance between creativity and compliance.
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