World of DTC Marketing

JULY 17, 2022

Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers.

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Pharmaceutical Technology

NOVEMBER 1, 2022

Given the national-level focus on developing HER-based solutions, companies are developing AI and machine learning tools to improve the accuracy and efficiency of prescription services for several diseases. Israeli company Taliaz’s tool, named Predictix, uses AI and EHR data to improve mental health prescription services.

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PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. billion in 2025. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. from 2021 and reach $4.2

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PM360

JUNE 29, 2022

By 2025, sales of consumer health products are expected to reach $368bn, according to Euromonitor, encompassing everything from sleep aids to vitamins to sports nutrition products. Prescription refills can now be placed with a simple click on a patient portal. Walmart has recently focused on expanding its virtual healthcare presence.

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Healthcare Success

NOVEMBER 7, 2022

According to Axios, traditional pay-TV providers like Comcast, Verizon, and Dish Network have lost a staggering 25 million subscribers since 2012 and are expected to lose another 25 million by 2025. For example, pharma marketers can track and attribute increased prescriptions to specific ad campaigns. Your ads should be streaming, too.

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Evolve Your Success

NOVEMBER 28, 2023

We enable them to care for themselves by leveling the playing field and having a robotic device that essentially is like a portable doctor in a box to help assist them for themselves. Their doctors and nurses do not need to monitor this information. By 2025, what are you what is your biggest hopes and ambitions with HiDO?

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