Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. In pharma, respected healthcare influencers can be powerful allies.

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Marketing Pharma Media Education 52

Pharma Marketing Network

MARCH 24, 2025

Key Trends Disrupting Healthcare Marketing To stay ahead, pharma marketers must recognize the industry trends reshaping the field. First, digital acceleration has transformed how healthcare providers and patients access information. What skills should pharma marketing teams develop in 2025?

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Marketing Pharma Media Networking 52

Pharma Marketing Network

APRIL 16, 2025

Imagine launching a brand campaign without guessworkwhere your message reaches the right healthcare professional at the right time on the right channel. Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025.

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Marketing Pharma Prescription Networking 59

Pharma Marketing Network

APRIL 10, 2025

Similarly, healthcare providers expect personalized, timely communications that complement their clinical priorities. Using CRM platforms like Veeva or Salesforce Health Cloud can help deliver targeted messaging, while automation tools can manage timing and sequence. How can we measure the ROI of our digital marketing?

Marketing 52

Marketing Pharma Media CRM 52

Silver Line CRM

JANUARY 30, 2025

Starting in February 2025, these features will help patients find the right providers and understand their coverage without the usual headaches. Its designed to make life easier for healthcare providers, patients, and operational teams by providing actionable insights using real-time data from Salesforce Data Cloud.

Pharma 52

Pharma Customer Relationship Management Healthcare Healthcare 52

PM360

APRIL 4, 2025

AI assists in analyzing patterns, while omnichannel strategies ensure that content reaches healthcare providers (HCPs) and patients at the most impactful moments. A robust customer relationship management (CRM) system with ML and AI capabilities is essential for managing and executing these automated efforts.

Customer Relationship Management 52

Customer Relationship Management Marketing Education Insurance 52

Penrod

JUNE 6, 2024

Depending on their business model, life sciences companies typically use Salesforce Sales Cloud, Health Cloud, or Service Cloud as their primary CRM. Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models.

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CRM Food and Drug Administration Healthcare Provider Management 52