Remove 2025 Remove Competition Remove Safety
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The Power of Healthcare Branding: Strategies for Pharma Marketing Success in 2025

Pharma Marketing Network

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. As we approach 2025, the ability of pharmaceutical companies to effectively craft and communicate their brand identity will play a pivotal role in determining their market success.

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op Pharma Marketing Trends Shaping the Future of Healthcare in 2025

Pharma Marketing Network

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. Data-driven strategies enable pharma marketers to identify patterns and predict future trends, allowing them to stay ahead of the competition.

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Competition is on the horizon for costly narcolepsy treatments

pharmaphorum

But increased competition is on the horizon. Tentative approval means Lumryz has satisfied all the FDA requirements for efficacy, safety, and quality standards, but it can’t be fully approved until a patent or other exclusivity expires. Competition starts to heat up. Classic treatment options. Two decades of exclusivity.

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FDA approves first Stelara biosimilar, Wezlana

European Pharmaceutical Review

The FDA said its approval of Wezlana is based on “a comprehensive review of scientific evidence demonstrating it is highly similar to Stelara and that there are no clinically meaningful differences between the two products in terms of safety, purity and potency.” Sustainable biosimilar competition in Europe: can it be achieved?

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New pipeline agents expected to differentiate the UC market

Pharmaceutical Technology

InDex reported that cobitolimod has very limited systemic absorption and an excellent safety profile, in sharp contrast to many approved therapies such as Pfizer’s Xeljanz (tofacitinib). Pivotal data is expected around May next year with the maintenance trial expected to read out in June 2025.

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Pulsed field ablation re-energizes the atrial fibrillation market

Clarivate

In addition, the improved safety profile of PFA is making the cost-benefit of ablation an easier calculation for many patients. FDA approval in the fourth quarter, with Johnson & Johnson’s Varipulse system close behind, so competition will pick up. Abbott’s Volt should join the party in early 2026.

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Touring Chiesi’s vision for the future at the new Biotech Centre of Excellence

pharmaphorum

The Parma site, as yet only nine months into construction, is due to become operational from 2024, with FDA, IFA, and EMA approvals due to be sought for 2025. Going beyond the standards of care; improving drug safety and efficacy. The situation was reversed only 25 years ago. But to make people safe requires a lot of research.