Pharma Marketing Network

JANUARY 7, 2025

In 2025, pharma marketing news is filled with innovation, disruption, and opportunities to grow your business. Whether it’s leveraging new digital tools or understanding regulatory shifts, keeping pace is key to staying competitive. What are the biggest challenges in pharma marketing in 2025?

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PM360

APRIL 4, 2025

AI assists in analyzing patterns, while omnichannel strategies ensure that content reaches healthcare providers (HCPs) and patients at the most impactful moments. Rather than relying on broad outreach, marketers can now use data-driven insights to identify the right audience and craft messages that resonate.

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Customer Relationship Management Marketing Education Insurance 52

Pharma Marketing Network

OCTOBER 17, 2024

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. As we approach 2025, the ability of pharmaceutical companies to effectively craft and communicate their brand identity will play a pivotal role in determining their market success.

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Legacy MEDSearch

FEBRUARY 26, 2025

The medical device industry has long been a globalized ecosystem, with raw materials, components, and finished products crisscrossing international supply chains before reaching healthcare providers. Additionally, international markets may become more competitive for U.S. However, the latest wave of U.S.

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Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. Data-driven strategies enable pharma marketers to identify patterns and predict future trends, allowing them to stay ahead of the competition.

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PM360

JANUARY 24, 2025

Applying AI to GVDs Amassing comprehensive productand market-related data, GVDs demonstrate the value of a pharmaceutical product to various stakeholders, including payers, healthcare providers, and regulatory bodies.

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PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 billion by 2025, growing at a compound annual growth rate of 6.7%. billion in 2020 and is expected to reach $381.7 fitness trackers).

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pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. If you have to wait to extract meaning from your data then you won’t be competitive enough. “A

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Pharmaceutical Representative Training

JANUARY 29, 2025

These high prices are the result of multiple factors: theyre derived from living organisms making them sensitive and complex for both manufacturers and patients, research requires advanced technology to test for safety and effectiveness, and theyre in high demand without much competition. 19, 2025 [link] 5. 2024 [link] 4. Alira Health.

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Rep-Lite

JULY 27, 2023

billion by 2025. Moreover, we’ll shed light on the evolution of medical sales techniques and strategies, the impact of technology, and the importance of talent acquisition to thrive in this competitive domain. They serve as the primary link between healthcare providers and cutting-edge medical solutions.

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Pharmaceutical Representative Training

JANUARY 8, 2025

Lacking this fundamental understanding as a sales rep can negatively impact a providers interest in a new product and their business relationship with the company. [1] 1] How can mastering pharmacology give sales reps a competitive advantage when meeting with prospective HCPs? Accessed January 7, 2025. References: 1.

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Pharma Marketing Network

MARCH 20, 2025

This guide explores essential strategies to ensure your team is prepared for the shifting dynamics of healthcare marketing in 2025 and beyond. New digital tools, regulatory adjustments, and emerging consumer trends constantly reshape the way healthcare brands engage with their audiences.

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Clarivate

APRIL 24, 2023

After Walgreens upped its ownership stake in the primary-care company VillageMD from 30 to 63 percent and then announced plans to operate 1,000 clinics by 2027, the writing was on the wall: to stay competitive and manage costs in CVS’ newly integrated Aetna plan, CVS could benefit by making a larger bid for primary care of its own.

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PM360

JANUARY 24, 2025

In the pharmaceutical sector, this evolved further with privacycompliant data enrichment, enabling hyper-personalized messaging for healthcare providers (HCPs). By tracking preferences and behaviors, companies tailored interactions to make them more meaningful and effective.

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Pharma Marketing Network

JANUARY 7, 2025

In todays rapidly evolving landscape, executives must navigate a complex mix of innovation, regulation, and competition to remain relevant. Because the way your company communicates its value to patients, healthcare providers, and stakeholders can mean the difference between success and failure. Why does this matter?

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PM360

AUGUST 9, 2022

With these launches came more complex science, which pushed biopharma’s evolution to integrate more medical engagement alongside the existing commercial focus for healthcare providers and payers. Pricing regulations have already been rolled out in Japan, and Europe plans to introduce a single health technology assessment (HTA) in 2025.

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Healthcare Success

DECEMBER 24, 2024

As we enter 2025, one thing remains clear: marketing has evolved beyond simply promoting services. With my years of experience navigating this fast-paced industry, I believe next year will be pivotal and demand that healthcare organizations position themselves for long-term growth.

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Healthcare Success

APRIL 16, 2025

By the end of 2025, video content is expected to account for 82% of all internet traffic (bandwidth). Is your healthcare organization leading the way with this trend or is your content getting lost in the noise? Trust, clarity, and connection are essential in the healthcare industry, making video a strategic imperative.

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Nixon Gwilt Law

JANUARY 14, 2025

The rapid growth in investment and adoption of AI in healthcare in 2024 brings a new wave of legal and regulatory developments. As we kick off 2025, those deploying AI in healthcare must be cognizant of new compliance requirements under federal and state law. Two are noteworthy from a healthcare perspective.

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