Pharma Marketing Network

NOVEMBER 1, 2024

The world of pharma marketing is changing rapidly, and 2025 will be no exception. From digital transformation and personalized marketing to compliance and competition, the upcoming years will demand flexibility and innovative thinking. So, what will be the top challenges in 2025, and how can pharma marketers tackle them?

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve.

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Marketing Pharma Media Education 52

European Pharmaceutical Review

OCTOBER 10, 2024

This is updated strategy replaces the original five-year strategy, which was developed to cover from 2021 to 2025 (EMANS 2025). The final strategy is anticipated to be adopted by March 2025, according to EMA and HMA. Feedback on the draft strategy can be submitted online here until 30 November 2024.

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Medicine Networking Competition Pharmaceutical 98

Quantified

JANUARY 30, 2025

In 2025, its everywhere. For training leaders trying to cut through the noise, here are the five biggest trends shaping AI in pharma sales training in 2025. Salesforce Life Sciences Cloud as the Training Hub In 2025, Salesforce Life Sciences Cloud is no longer just a CRMits the nerve center for sales training and compliance.

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PM360

JANUARY 24, 2025

Whats in store for 2025? Unlike previous years where five to seven trends were examined, the 2025 report narrowed its focus to three that matter most and will make the most impact across the pharma landscape this year: applied AI, the Direct-to-Patient (DTP) model, as well as globalization and health equity.

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Legacy MEDSearch

FEBRUARY 26, 2025

tariffstargeting imports from key manufacturing hubs like China, Mexico, and Canadais set to introduce new challenges that will reshape the landscape of medical device sales and manufacturing in 2025. Additionally, international markets may become more competitive for U.S. However, the latest wave of U.S.

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Manufacturing Medical Sales Healthcare Provider 52

Clarify Health

NOVEMBER 15, 2021

Medicare Advantage is expected to reach 40% penetration by 2025. For health plans looking to grow their share of this market, they need to ensure that they’re as competitive as possible. For one national health plan, the strategy to improve and expand their Medicare Advantage networks was built upon meeting competitive overlap targets.

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Pharma Marketing Network

JANUARY 7, 2025

In 2025, pharma marketing news is filled with innovation, disruption, and opportunities to grow your business. Whether it’s leveraging new digital tools or understanding regulatory shifts, keeping pace is key to staying competitive. What are the biggest challenges in pharma marketing in 2025?

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Marketing Pharma Media Healthcare Provider 52

Pharma Marketing Network

JANUARY 29, 2025

In 2025, pharmaceutical trends are redefining how brands connect with healthcare professionals (HCPs), patients, and stakeholders. Conclusion The pharmaceutical trends of 2025 are reshaping the future of pharma marketing. How can pharma companies stay competitive in 2025?

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Pharma Marketing Network

OCTOBER 17, 2024

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. As we approach 2025, the ability of pharmaceutical companies to effectively craft and communicate their brand identity will play a pivotal role in determining their market success.

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PM360

FEBRUARY 17, 2025

The video captures real-time reactions during this fast-paced quiz competition and highlights important facts about COPD for patients. The BREZTRI Bus Quiz Challenge takes Austin Dillon and his pit crew on a ride while highlighting important facts about COPD while educating COPD patients about the disease, NASCAR, and Austin Dillon.

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Education Pharma Competition Patients 52

Close-Up CRM

NOVEMBER 8, 2024

As the world of Customer Relationship Management continues to change at breakneck speed, analytics, and business intelligence (BI) have become critical components for organizations seeking to gain a competitive edge. The post The Evolution of Analytics in CRM: Trends and Best Practices for 2025 and Beyond first appeared on Close Up CRM.

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Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. Data-driven strategies enable pharma marketers to identify patterns and predict future trends, allowing them to stay ahead of the competition.

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Marketing Healthcare Healthcare Pharma 52

PM360

FEBRUARY 17, 2025

Purplemoon and Takeda Oncology Dont Compromise Alunbrig needed a bold and differentiating new campaign to stand out in an increasingly competitive market.

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Pharma Competition Marketing Leads 52

Clarify Health

NOVEMBER 15, 2021

Medicare Advantage is expected to reach 40% penetration by 2025. By 2023, available annual profit pools will range from $11 billion to $13 ­billion, making Medicare Advantage the single biggest driver of profit growth for health care insurance providers¹.

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Networking Competition Insurance Marketing 52

European Pharmaceutical Review

NOVEMBER 2, 2023

Sustainable biosimilar competition in Europe: can it be achieved? Stelara biosimilars in the US market The first Stelara biosimilars are expected to enter the US market in 2025. “We He added that the approval of Wezlana “could have a meaningful impact for patients managing their disease.”

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Integrity Solutions

JULY 31, 2024

Today, amid market volatility, changing customer expectations and heightened competition, it’s more important than ever. Especially in a tight job market, talented salespeople are one of your biggest competitive differentiators. All told, an irresistible sales culture can become your biggest competitive advantage.

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European Pharmaceutical Review

FEBRUARY 13, 2025

Based on the new cost estimates, pharmaceutical manufacturers in Finland alone will be required to fund 280816 million of these expenses, The directive , enforced on 1 January 2025, imposes an extended manufacturer responsibility on the removal of micro-pollutants from wastewaters.

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Medicine Pharmaceutical manufacturing Manufacturing Competition 59

PM360

SEPTEMBER 21, 2023

They do not have biosimilar or generic competition available in the market. Additionally, highly competitive classes, such as rapid-acting insulin and immunologics are included on the selected drug list. They do not qualify for any exemption (e.g., for orphan products or plasma therapies).

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European Pharmaceutical Review

JANUARY 21, 2025

billion in 2025, according to research by The Business Research Company. Their report ascertained that growth between 2019-2024 resulted from factors such as quality control demands, cost efficiency, rapid analysis, market competition, healthcare innovations. percent between 2024 and 2025. billion in 2024 to $23.4

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Sales Talent

FEBRUARY 7, 2020

Linkedin’s 7 Predictions on How Recruiting Will Be Different in 2025 shows that “the demand for recruiting professionals has jumped by 63% since 2016, and we expect that trend to continue.”. It also means that employers face the most competitive, candidate-driven employment market in history.

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European Pharmaceutical Review

OCTOBER 31, 2024

Commitment to manufacturing the £520 million life sciences innovative manufacturing fund is very welcome, and will be crucial in helping to capture high-productivity investment” The Association of the British Pharmaceutical Industry (ABPI) backed the proposed measures to enhance life sciences competitiveness in the UK.

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Manufacturing Medical science Medicine Engineering 52

Clarivate

DECEMBER 7, 2021

The previously clear lines between sectors are blurring and the competitive set is widening. Indeed, millennial consumers are expected to drive 50% of luxury goods purchases by 2025. [1]. 1] The Drum, “Millennials and Gen Z to make up 50% of luxury spending by 2025” , January 2021. [2]

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Pharma Marketing Network

DECEMBER 17, 2021

Its sustainability platform, fueled by its Health for Humanity 2025 Goals, contributes to the global effort to achieve a majority of the SDGs by supporting 11 of the 17, spanning the spheres of global health, social justice, environmental stewardship, and responsible business practices. Health for Humanity 2025 Goals. The CSR Journal.

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Pharma Ethics Recruitment Government 103

Healthcare Success

SEPTEMBER 12, 2024

In this two-part series, I explore the evolution of organic and paid search, discuss its impact on your SEO strategy, and share how your healthcare organization can navigate these changes to enhance online visibility and remain competitive. First, let’s review the evolution of search and its impact on SEO. What’s Next for Search?

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Pharma Marketing Network

JANUARY 7, 2025

In todays rapidly evolving landscape, executives must navigate a complex mix of innovation, regulation, and competition to remain relevant. This article explores top strategies that can help you lead with confidence and achieve executive success in 2025. Why does this matter? Why is digital marketing essential in pharma?

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Marketing Pharma Side effects Education 52

Pharmaceutical Technology

NOVEMBER 22, 2022

China will continue to take steps towards becoming as competitive in high-value innovative pharma as it is in the generics industry, with The Wall Street Journal reporting Chinese biotechs raised $1.6tn through 568 venture financings last year, up from $11bn in 418 deals in 2020.

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Manufacturing Pharma Government FDA 64

pharmaphorum

NOVEMBER 25, 2022

The Parma site, as yet only nine months into construction, is due to become operational from 2024, with FDA, IFA, and EMA approvals due to be sought for 2025. In brief, the European plan for Chiesi is in-house drug development of biologicals and rare disease targeting. The situation was reversed only 25 years ago.

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Pharmaceutical Manufacturing Medicine Competition 98

PM360

JULY 13, 2023

billion by 2025, growing at a compound annual growth rate of 6.7%. Market research and competitive analysis Conduct thorough market research to understand the existing solutions and identify your competition. The global healthcare IT market was valued at $280.3 billion in 2020 and is expected to reach $381.7

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Healthcare Healthcare Consulting Healthcare Provider 98

Pharmaceutical Technology

OCTOBER 31, 2022

Two categories of novel therapies stand out: cell therapies and therapies with novel MOAs, with new products in each category being forecast to launch between 2023 and 2025. However, the late-stage pipeline is seeing new companies enter the space, with intense competition for patient share driving innovation.

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pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. If you have to wait to extract meaning from your data then you won’t be competitive enough. “A

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European Pharmaceutical Review

AUGUST 23, 2022

The regulation will be applied by 12 January 2025 and will therefore take three years to become effective in Member States (and thus to fully appreciate its impact). Article 15 proved that transparent and effective assessments of new technologies were crucial to ensure fair competition between stakeholders that operate in the EU.

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Pharmaceutical Technology

JULY 21, 2022

Pharma giant AstraZeneca also plans to make its supply chain carbon-negative by 2030; to reduce its Scope 1 emissions by 20%, Scope 2 emissions by 95%, and Scope 3 emissions by 25% per $1m of sales by 2025. Access to medication. According to the World Health Organization (WHO), two billion people lack access to essential or basic drugs.

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Pharmaceutical Technology

JANUARY 30, 2023

Figure 1 shows that of the 22 prophylactic vaccines, there was a significant decline between the H1 and H2 2022 forecasts, with the greatest decrease expected to occur in 2025. Likewise, Moderna’s Spikevax, the second leading COVID-19 vaccine with 19.5

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pharmaphorum

JULY 15, 2022

At the time, she said, “companies have to respect our competition rules and procedures. If it proves effective in the trial, the UK has said it could roll testing out to one million people in 2024 and 2025.

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Competition Marketing Medicine Sales 52

Contrarian Sales Techniques

FEBRUARY 1, 2023

This is what sets your product apart from the competition and gives your customers a reason to choose your product over others. In addition, the global dairy market is projected to grow at a CAGR of around 4% from 2020 to 2025, driven by rising consumer demand for dairy products due to their nutritional value and health benefits.

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pharmaphorum

SEPTEMBER 11, 2022

Analysts at Mizuho have suggested that competition from BMS’ drug could trim Otezla’s 2025 sales from $3 billion to $2 billion, although Amgen is attempting to defend its product by expanded the label of the drug to include mild psoriasis. Otezla was acquired by Amgen for $13.4

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