PM360

DECEMBER 20, 2024

Additionally, the LAICA RepAssist AI models continue to learn from rep behavior and searches to continually improve contextual relevance. Field-based pharma reps have a tremendous amount of information they must manage and access in face-to-face HCP interactions.

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PM360

OCTOBER 8, 2024

First of its kind, in-office, digital hub enhances provider efficiency and care team collaboration Cincinnati, Ohio – October 7, 2024 – PatientPoint® a leading digital health company, today showcased the transformation of its healthcare professional solution with the launch of an interactive, in-office digital hub.

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Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma. link] ACMA. link] BBC News.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

For pharma reps, understanding the market and staying prepared with stock availability is key to turning these breaks into long-term gains. A recent example is the insulin shortage that occurred in August 2024. Supply chain disruptions, manufacturing delays, or sudden spikes in demand can create these gaps.

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PM360

OCTOBER 22, 2024

As a former pharma rep and district manager, I would value any tool that echoed my brand’s message to HCPs. Reps spend most of their time identifying patient type and efficacy. PDR 2024 Member Survey, Phase I 4. PDR 2024 Member Survey, Phase I Resources: 1.

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Impetus Digital

NOVEMBER 23, 2023

With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space. It really is all about personalization and preference.

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Education Healthcare Provider Physicians Pharma 52

PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7

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