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Discover Breakthrough Pharma Marketing Strategies at Digital Pharma East 2024

Fierce Pharma

Join us at Digital Pharma East 2024 on Sept. The pharmaceutical industry is in a constant state of evolution, driven by technological advancements, shifting consumer behaviors, and a complex regulatory landscape. 9-12 in Philadelphia to learn, connect, and innovate with your life sciences marketing industry peers.

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Recapping Digital Pharma East 2024

Fierce Pharma

In this week's episode of "The Top Line," we’re recapping and discussing the major trends from Digitial Pharma East, w | In this week's episode of "The Top Line," we’re recapping and discussing the major trends from Digitial Pharma East.

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Navigating Privacy and Personalization in Pharma Advertising with Emily Keith

Fierce Pharma

Sitting down with Emily Keith, SVP at AdTheorent Health, at Digital Pharma East 2024, we explored the cutting-edge int | Sitting down with Emily Keith, SVP at AdTheorent Health, at Digital Pharma East 2024, we explored the cutting-edge intersection of healthcare, advertising and privacy.

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Drug pricing and the 2024 presidential election

Fierce Pharma

As the 2024 U.S. This week on "The Top Line," we explore how each presidential candidate’s approach to drug pricing could shape future policy.

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Bayer to largely complete layoffs within pharma commercial team in 2024, exec says

Fierce Pharma

Bayer’s massive reorganization championed by CEO Bill Anderson is bringing major changes to the German company’s pharma commercial team, shaking up its structure, personnel and operations. Bayer’s massive reorganization championed by CEO Bill Anderson is bringing major changes to the German company’s pharma commercial team.

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CPHI Milan 2024: Pharma Industry Growth and Investment

PharmaTech

Pharmaceutical Technology Europe spoke with John McQuaid, president and managing director at Almac Pharma Services, at CPHI Milan 2024, held October 8–10, in Milan, Italy, about how the pharmaceutical industry is growing and what might drive investment in the future.

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Pharma firepower, M&A surge last year bode well for dealmaking prospects in 2024: EY

Fierce Pharma

In it’s annual Firepower report, EY says the biopharma industry enters 2024 with the capability and motivation to increase M&A activity. The late surge of activity in 2023 also bodes well for a 2024 uptick, the group said. Morgan Healthcare Conference. |