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Will We Close the Medicare Advantage Primary Care Gap in 2024?

MedCity News

Medicare Advantage patients without a primary care physician are perhaps the greatest risk to health plans in 2024. Health plans must adopt best practices to reach and engage MA patients, especially those with multiple, complex conditions. Here are six best practices to consider.

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The futility of banner ads

World of DTC Marketing

Although growth in digital budgets is slowing, we estimate the category will see nearly $20 billion in spending in 2024. Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. For patients, using banner ads is the most significant waste of money in DTC budgets.

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Telehealth, Patient Reviews, and Retailization – 2024 Healthcare Digital Marketing Trends

MedCity News

Here are 5 healthcare marketing trends to pay attention to in 2024. To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online.

Retail 122
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Improving Patient-Physician Interaction with AI-Enhanced Data

PM360

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. highlighting the urgent need for improving patient outcomes in the country. highlighting the urgent need for improving patient outcomes in the country.

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Is digital the future of medicine?

World of DTC Marketing

SUMMARY: McKinsey estimates that global digital-health revenues—from telemedicine, online pharmacies, wearable devices, and so on—will rise from $350bn last year to $600bn in 2024. Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors.

Medicine 201
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Services for Vulnerable Patients Included in the Final 2024 Medicare Physician Fee Schedule

Nixon Gwilt Law

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.

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Services for Vulnerable Patients Included in the Final 2024 Medicare Physician Fee Schedule

Nixon Gwilt Law

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.