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Choosing the Right Prospects: A Sales Rep’s Guide

Pharmaceutical Representative Training

Identifying and engaging the right prospects can make all the difference between success and stagnation, making it crucial to driving sales growth. 2 By honing in on the right prospects and understanding their needs, you can enhance their effectiveness and meet their sales goals more efficiently. So what is an ICP?

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Overcoming Sales Objections Part 1: Pharma Sales Challenges

Pharmaceutical Representative Training

Introduction Every sales professional has experienced deals collapsing at the last minute due to objections from prospects. Handling objections begins with your prospects; According to Lincoln Murphy, “your ideal customer will be ready, willing, and able”. There are times when your prospect will have multiple objections at once.

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