PM360

OCTOBER 31, 2024

[Cedar Knolls, 10/29/2024] — A recent study conducted by PURE , the industry’s premier benchmark for evaluating patient support programs (PSPs), has named the best-in-class PSPs across key therapeutic areas. The PURE study evaluates key factors such as patient and HCP satisfaction, program utilization, and the evolving needs of PSPs.

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Patients Education Consulting Healthcare 52

Infuse Medical

DECEMBER 17, 2024

Maintaining high standards of patient care in the healthcare scene of today depends on operational efficiency and exact administration of medical devices. Leading change in these processes is virtual reality (VR), which provides creative ideas for fleet management of medical equipment and operational optimization in healthcare.

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Management Healthcare Healthcare Training 52

PM360

MAY 23, 2024

Alex is an integrated marketing strategist with over 13 years of experience leading consumer, healthcare, and medical brands to success. Using human-centered methodologies, he approaches business challenges by collaborating with patients and healthcare professionals to ensure business goals and customer values are aligned.

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Specialization Marketing Healthcare Healthcare 52

Medico Reach

APRIL 21, 2022

Are you a healthcare marketer looking to promote your products? Healthcare email marketing allows you to reach out to your target audience and develop a relationship with them. You will be surprised to know that by 2024, the number of email users will grow up to 4.5 So, how does healthcare email marketing improve your revenue?

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PM360

DECEMBER 20, 2023

listed on the stock exchanges, is up 13%, according to Leerink Partners’ “Navigating the Complex Terrain: Healthcare and Biotech Markets in Q3 2023” report. Learn more about why each company went with its respective strategy and the current outlook for each company in 2024 and beyond. The deal is expected to close in 2024.

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Marketing Management Pharmaceutical Healthcare 109

PM360

JUNE 24, 2024

A form of artificial intelligence (AI) specialized in voice cloning used Travis’ voice, as recorded over a decades-long career, to fill in the vocals of the song. But the role of AI in healthcare will go beyond this. Efficiencies with AI As for healthcare marketers, there are a number of ways AI is starting to optimize our workflows.

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Healthcare Healthcare Patients Side effects 52

PM360

MARCH 22, 2024

After all, there is no doubt that AI is transforming healthcare today and will continue to do so in years to come. So it is imperative to learn how to work with AI now rather than ignore it (pg 36-38) and to understand its creative role for healthcare marketers (pg 40-41).

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Ethics Pharma Specialization Healthcare 52

Healthcare Success

APRIL 8, 2024

In the highly saturated healthcare market—where strategic decisions directly influence business growth—the 7 Ps act as a fundamental compass, often separating amateurs from professionals. In healthcare, that means defining your available providers, products, and services and emphasizing what sets your organization apart.

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Marketing Competition Patients Healthcare 113

PM360

JANUARY 16, 2024

Chris Savage, Managing Director, PROPENSITY4 [Fort Washington, PA – 2024] – Inizio Engage is pleased to announce the appointment of Chris Savage as the Managing Director of PROPENSITY4, effective January 1, 2024.

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Management Consulting Healthcare Healthcare 52

Clarivate

DECEMBER 6, 2022

healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst. Pillo, Senior Healthcare Research Analyst.

Networking 52

Networking Healthcare Healthcare Competition 52

pharmaphorum

NOVEMBER 17, 2022

Leela Barham argues that more transparency at a minimum is required next time around, should a VPAS style of agreement be agreed upon for 2024 onwards, and perhaps even a more radical re-think about how a deal is struck in the future. Predictable for government. Being forewarned is being forearmed after all.

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Government Sales Medicine Consulting 98

European Pharmaceutical Review

FEBRUARY 7, 2023

Some of the current and anticipated proposals will not be adopted in 2023, or even before the end of tenure of the current European Commission in late 2024. Edward Turtle is a products lawyer, regulatory advisor and litigator with particular experience in the healthcare, technology and consumer product sectors.

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Medical Government Marketing Medicine 117

Penrod

JUNE 6, 2024

Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models. Like many healthcare providers, life science companies aren’t reaching their goals for digital transformation.

CRM 52

CRM Food and Drug Administration Healthcare Provider Management 52

PM360

AUGUST 7, 2024

Why does this matter for healthcare communicators? We need to look around corners to anticipate, at the outset of planning, potential risks in our communications and marketing strategies and see where healthcare stakeholders’ opinions might shift based on global and economic outcomes. billion in 2024 to $184.58

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Media Healthcare Healthcare Marketing 52

Clarivate

SEPTEMBER 25, 2024

At Clarivate, we specialize in developing robust and compelling value communication materials that help our clients achieve their market access goals. Definition of ‘magic bullet’ Accessed May 2024. Accessed May 2024. Accessed March 2024. Accessed March 2024. Accessed April 2024.

Medicine 59

Medicine Side effects Patients Pharmaceutical 59

Contrarian Sales Techniques

FEBRUARY 24, 2023

Key Initiatives for Public Healthcare, Education, And Infrastructure The Malaysian government just re-announced its Budget 2023 , highlighting various initiatives aimed at boosting the country's economy and providing support to its citizens. billion, with a focus on improving public healthcare, education, and infrastructure.

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Government Education Medical sales reps Food 52

PM360

SEPTEMBER 30, 2024

But commercializing an oncology product in 2024 means identifying and linking to an authentic shortfall in the lived experience of a patient with cancer, not just a perceived gap in the market. For example, national healthcare or private insurance coverage may provide access to a drug but not reimburse its companion diagnostic.

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Side effects Marketing Patients Specialization 52

Impetus Digital

NOVEMBER 23, 2023

With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. A version of this article was previously published in the Journal of mHealth. Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space.

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Education Healthcare Provider Physicians Pharma 52

PM360

MARCH 22, 2024

Our acquisition of eSight is a strategic move to leverage this expertise in the healthcare industry to address the challenges of vision impairment, furthering our commitment to enhancing visual safety and quality of life.” Havas Lynx displaying their Healthcare Agency of the Year award.

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Media Recruitment Education Medical 52

Pharma Marketing Network

NOVEMBER 23, 2021

“The Healthcare Businesswomen’s (HBA) Advancement. An independent panel of healthcare industry leaders select honorees for their excellence in advancing female talent across their organizations and for their continued work in removing systemic barriers that prevent progress to parity. Commitment. Engagement. 50 percent of U.S.

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Networking Healthcare Healthcare Specialization 52

Nixon Gwilt Law

OCTOBER 17, 2024

In late September 2024, the Office of Inspector General (OIG) issued a report recommending additional oversight of Remote Patient Monitoring (RPM) in Medicare. Like any other aspect of the healthcare industry, RPM is subject to abuse by bad actors targeting vulnerable patients. As we note above, the RPM code set was introduced in 2019.

Patients 52

Patients Management Education Physicians 52

Nixon Gwilt Law

OCTOBER 17, 2024

In late September 2024, the Office of Inspector General (OIG) issued a report recommending additional oversight of Remote Patient Monitoring (RPM) in Medicare. Like any other aspect of the healthcare industry, RPM is subject to abuse by bad actors targeting vulnerable patients. As we note above, the RPM code set was introduced in 2019.

Patients 52

Patients Management Education Physicians 52

Referral MD

MAY 30, 2024

The patient experience determines everything about your healthcare practice’s success. If you’re ready to share your healthcare practice with more people, there are some strategies you need to keep in mind. Let’s review six key ways you can enhance patient referrals in 2024.

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Patients Physicians Management Doctors 52

PM360

SEPTEMBER 30, 2024

Over more than 25 years in healthcare advertising, Dominic has built a consistent track record of success in building, growing, and accelerating value for 50+ healthcare companies and 75 brands across industry areas including Rx, device, diagnostics, payer, digital therapeutics, and health systems.

Marketing 52

Marketing Pharma Healthcare Healthcare 52

Star OUTiCO

DECEMBER 11, 2023

I started out in non-industry specific high street recruitment where I cut my teeth and then moved on to specialising in pharmaceutical recruitment and healthcare comes. Being part of Uniphar, we’ve got so many resources and experts across all areas of pharma and medtech, and specialisms under that.

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Recruitment Consulting Competition Specialization 52

Healthcare Success

OCTOBER 7, 2024

Learn how influencers use their platforms to humanize complex healthcare topics and drive real results (all while maintaining regulatory compliance). This episode is essential listening for pharmaceutical and other healthcare leaders looking for modern ways to engage their audience, increase brand awareness, and boost sales.

Marketing 62

Marketing Pharmaceutical Media Specialization 62

pharmaphorum

DECEMBER 8, 2022

The LSC is a forum for government-to-industry discussion and it last met on the 28 November 2022 with special guest, Prime Minister Rishi Sunak. Yet, details on the LSC remain sparse, at least in the public domain.

Government 105

Government Medicine Pharmaceutical Patients 105

PM360

JUNE 24, 2024

CMI’s data reveals 61% of physicians from a range of specialities have a somewhat or very favorable view of pharmaceutical companies. DOCTOR DOCS HCPs Like Pharma Companies—Somewhat Pharma’s public perception has never been entirely favorable, but new data from CMI Media Group shows HCP perception of pharma companies is on the rise.

Media 59

Media Physicians FDA Pharma 59

Nixon Gwilt Law

JULY 18, 2024

Care Transitions Coordination: Facilitate transitions between healthcare settings and providers, ensuring timely follow-up communication. We encourage you to submit comments to CMS by no later than September 9, 2024, and we’re here to help! Contact us today.

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Management Physicians Patients Medicine 52

MedTechVets

JULY 20, 2023

Because of this, I have mentored in several veteran communities and found MedTechVets to be a great fit for my background in healthcare and passion for coaching and mentoring. MedTechVets Academy is a specialized program that provides more than generic advice about transitioning into medical-related career fields.

Networking 52

Networking Medical Insurance Recruitment 52

Healthcare Success

OCTOBER 31, 2024

Whenever we partner with multilocation healthcare providers, we know that some of their locations will need more marketing “nutrition" than others. To help you, I thought I would recreate a speech I just delivered at the 2024 Senior Care Marketing Summit in Las Vegas (SMASH). It has not been edited or reviewed for accuracy.

Marketing 67

Marketing Media Patients Competition 67

PM360

JUNE 24, 2024

According to the National Institute of Health (NIH) in their “The Future of Nursing 2020-2030: “Charting A Path to Achieve Health Equity” publication, nurses occupy a special role in health care delivery given their interactions with individuals and families to provide a coordination of person-centered care. REFERENCES 1.

Education 52

Education Patients Insurance Prescription 52

PM360

AUGUST 7, 2024

Whether you’re a social media manager aiming to enhance engagement, a medical affairs professional measuring the impact of healthcare initiatives, or a marketer refining campaign effectiveness, it is important to understand how to create the best possible outcome for your campaigns and programs.

Media 52

Media Education Physicians Marketing 52

Evolve Your Success

FEBRUARY 13, 2024

In this special episode for World Cancer Day, he joins Samuel Adeyinka in looking back how being diagnosed and surviving cancer made him realize the purposeful things he can do through medical sales. I was fortunate enough to come across an opportunity for a summer internship with a company called the Campus Special. I haven’t.

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Patients Sales Medical sales Doctors 64

Evolve Your Success

AUGUST 22, 2023

— Watch the episode here Listen to the podcast here Maternal Infant Care Product Sales With Mignon Blanc We have with us another special guest. That is supposed to be our clinical teams who are actual RNs who have special certifications. I’m in a special situation to where I have the most market share in my territory.

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Sales Medical sales Networking Medical 52

Healthcare Success

NOVEMBER 25, 2024

How are Integrated Delivery Networks (IDNs) shaping the future of healthcare, and what role—if any—does value-based care still play? We also explore the rising influence of AI in improving healthcare efficiency. If you’re a healthcare leader seeking insights to navigate these complex changes, you won’t want to miss this podcast.

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Healthcare Healthcare Doctors Physicians 62

Evolve Your Success

APRIL 11, 2023

In this episode, Samuel Adeyinka interviews Pat Kothe , founder of a company specializing in medical devices for healing abscesses. He went on to be a founder of a company that specializes in a device that helps with the healing of abscesses but I’m not going to say anymore. We are launching it here in the US.

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