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Millions of people to view digital prescriptions via the NHS app

PharmaTimes

Prescriptions ordered via the app are expected to save around 1.85 million hours in 2024

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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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PM360 2024 Innovative PROVIDERS/HEALTH SYSTEMS: HCP Pro Suite

PM360

Swoop Launched in September 2024, the Swoop HCP Pro Suite is revolutionizing how pharmaceutical marketers engage with healthcare providers (HCPs). By tailoring messaging frequency and content to align with patient care journeys, marketers eliminate waste, improve engagement, and drive higher prescription lift.

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Breaking Down Patient Access Barriers

PM360

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. Pharmacies are also feeling the impact, as unaffordable medication costs lead to prescription abandonment, undermining long-term care plans.

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Can Marketing Save Women’s Healthcare?

Eversana Intouch

And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. That’s why in 2024, we find ourselves still failing women in healthcare.

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Your 2024 Legal Vision Board: Trends and Opportunities for Digital Health Innovators

Nixon Gwilt Law

What can digital health innovators and investors anticipate for the industry in 2024? What can digital health innovators and investors anticipate for the industry in 2024? We asked our team to share their insights on healthcare innovation, new regulations, and trends we expect to impact your business this year. We know a few!

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Your 2024 Legal Vision Board: Trends and Opportunities for Digital Health Innovators

Nixon Gwilt Law

What can digital health innovators and investors anticipate for the industry in 2024? We asked our team to share their insights on healthcare innovation, new regulations, and trends we expect to impact your business this year. Read on to find out what else is on our Legal Vision Board for 2024! A close second would be Anthropic.”