PM360

OCTOBER 8, 2024

First of its kind, in-office, digital hub enhances provider efficiency and care team collaboration Cincinnati, Ohio – October 7, 2024 – PatientPoint® a leading digital health company, today showcased the transformation of its healthcare professional solution with the launch of an interactive, in-office digital hub.

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PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. This is an achievable reality through strategic use of existing healthcare channels that have been negotiated for pharma access—inside the electronic health record (EHR). Resources: 1.

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Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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Impetus Digital

NOVEMBER 23, 2023

With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space. Some physicians still prefer to communicate via emails.

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PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7

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