Nixon Gwilt Law

MAY 17, 2024

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Our 4 Game-Changing Takeaways for Healthcare Innovators 1.

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Nixon Gwilt Law

MAY 17, 2024

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Our 4 Game-Changing Takeaways for Healthcare Innovators 1.

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PM360

MARCH 19, 2024

While everyone was talking about the transformative power of data and AI, the healthcare track repeatedly brought the conversation back to what matters most: patients. Former CVS CMO Jan Berger joined Carrie Kozlowski from Upfront Health to ask–and answer–the question, “Why is Healthcare Doing Less with More Data?”

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PM360

DECEMBER 20, 2024

Swoop Launched in September 2024, the Swoop HCP Pro Suite is revolutionizing how pharmaceutical marketers engage with healthcare providers (HCPs).

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Penrod

JANUARY 12, 2024

While this Bulletin was issued at the end of 2022, OCR and the FTC jointly issued a letter to over 130 companies in mid-2023 to notify them of these obligations, drawing widespread notice within the healthcare industry and broader business community. In addition to these states, several more have privacy laws set to go into effect in 2024.

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PM360

DECEMBER 20, 2024

Swoop Generative artificial intelligence (GenAI) platform Swoop Piper allows healthcare marketers to interact with target audiences, test new creative strategies, and obtain feedback from patients and healthcare providers in AIgenerated focus groups.

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PharmExec

JANUARY 9, 2024

Industry stakeholders must come together to make meaningful changes to reimbursement and establish comprehensive policies that support essential healthcare providers.

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PM360

DECEMBER 20, 2024

ACTO LAICA RepAssist by ACTO is the first GenAI Knowledge Assistant built specifically for Life Sciences and is designed to improve healthcare provider (HCP) interactions by providing pharma field reps with instant access to approved clinical and product information.

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Clarify Health

JANUARY 5, 2024

Welcome to our new podcast, Healthcare Unbound , where healthcare leaders and changemakers discuss ways to advance healthcare outcomes, costs, and affordability. Healthcare changemakers and guests The podcast showcases an extraordinary array of guests.

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PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. These tools encourage proactive care and medication adherence by giving patients greater control over their healthcare journey.

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Nixon Gwilt Law

JUNE 24, 2024

The Digital Therapeutics Alliance Summit 2024 , held in Washington, D.C., One of the most compelling aspects of DTx is its potential to transform the patient-provider relationship. Research indicates that patient outcomes significantly improve when patients feel like they have an important role in their healthcare journeys.

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PM360

MAY 21, 2024

beatriz.gonzalez@teads.com BEATRIZ GONZÁLEZ CASAURRÁN Senior Global Industry Director CPG at Teads In healthcare, streaming platforms, Connected TV (CTV), and omnichannel strategies are offering a myriad of new, efficient, and effective advertising opportunities.

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Nixon Gwilt Law

JUNE 24, 2024

The Digital Therapeutics Alliance Summit 2024 , held in Washington, D.C., One of the most compelling aspects of DTx is its potential to transform the patient-provider relationship. Research indicates that patient outcomes significantly improve when patients feel like they have an important role in their healthcare journeys.

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PM360

MAY 23, 2024

Bryan and his team have created a foundation for a better connection to healthcare provider (HCP) activity, to help deliver treatment when it matters most. As rare diseases affect about 1 in 10 people in the U.S., there is a need to bring complex medicines to patients with speed and precision.

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PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. Is GoodRx in Your 2024 HCP Marketing Plan? NPS score of 90 with healthcare providers.

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Media Prescription Healthcare Provider Patients 52

PharmExec

JANUARY 9, 2024

Industry stakeholders must come together to make meaningful changes to reimbursement and establish comprehensive policies that support essential healthcare providers.

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Eversana Intouch

SEPTEMBER 27, 2024

With the theme “Shaping the Future of Anticancer Therapies,” ESMO 2024 saw record crowds and focused on advancements across immuno-oncology, antibody drug conjugates (ADCs) and numerous malignancies. And I am on site at ESMO 2024 in sunny Barcelona. Anne Marie, any insights into the unique trends at ESMO 2024? Well that’s it.

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PM360

JUNE 24, 2024

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. Another survey found that only 12% of adults felt healthcare was handled ‘extremely’ or ‘very’ well in the U.S.,

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pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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Nixon Gwilt Law

FEBRUARY 14, 2024

In July 2023, FTC and OCR published a joint letter cautioning hospitals and telehealth providers about the privacy and security risks related to online tracking technologies integrated into their websites or mobile apps that may impermissibly disclose consumers’ sensitive personal health data to third parties.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. It was a headache for healthcare providers, but for me, it was an opportunity. A recent example is the insulin shortage that occurred in August 2024.

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PM360

OCTOBER 8, 2024

First of its kind, in-office, digital hub enhances provider efficiency and care team collaboration Cincinnati, Ohio – October 7, 2024 – PatientPoint® a leading digital health company, today showcased the transformation of its healthcare professional solution with the launch of an interactive, in-office digital hub.

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PM360

JUNE 24, 2024

Rare Disease, Uncommon Marketing A healthcare challenger brand has a unique set of circumstances. The other compounding factor that drives how we market is that HCPs (healthcare providers) have less time than ever. What it does have is potential that needs to be met.

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Nixon Gwilt Law

AUGUST 9, 2023

healthcare system is access to equitable care for our most vulnerable patient populations. Rethinking Healthcare: Addressing Social Determinants in Patient Treatment Practitioners and their staff often dedicate valuable time and resources to understanding the social determinants that may impact their ability to successfully treat a patient.

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Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

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Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

Healthcare 52

Healthcare Healthcare Training Food and Drug Administration 52

Penrod

JUNE 6, 2024

Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models. Like many healthcare providers, life science companies aren’t reaching their goals for digital transformation.

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Nixon Gwilt Law

NOVEMBER 30, 2023

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.

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Nixon Gwilt Law

NOVEMBER 30, 2023

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.

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Clarify Health

DECEMBER 6, 2023

The strategic use of competitive intelligence data is increasingly becoming a crucial factor for healthcare payers looking to make informed decisions around strategic market expansion and strengthen their market position.

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Pharmaceutical Technology

NOVEMBER 3, 2022

According to the agency, shortages of both drugs are expected to last until 2024, as a result of growing demand. As a result, healthcare providers need to rely on generic manufacturers, but there are only a few who make them, he explains. Here, the long-term shortages can be attributed to two factors, says Page.

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PM360

DECEMBER 12, 2024

London, UK (December 12, 2024) Global strategic partner in healthcare, Avalere Health, is proud to announce the appointment of Amar Urhekar as its new Chief Executive Officer (CEO). Today, Avalere Health is a new type of partner, perfectly positioned to solve the biggest challenges in healthcare, at pace and at scale.

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Impetus Digital

NOVEMBER 23, 2023

With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. A version of this article was previously published in the Journal of mHealth. Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space.

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pharmaphorum

AUGUST 11, 2022

As part of the Hospital IQR Program, hospitals can elect to report on the Global Malnutrition Composite Score measures as one of their three voluntary, self-selected electronic clinical quality measures (eCQMs) beginning in 2024. Avalere Health joined Fishawack Health in June 2022.

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Legacy MEDSearch

AUGUST 17, 2023

This enhanced functionality will be made available commercially in 2024. Insulin dosing is a critical piece to diabetes management, and now, Welldoc’s software has the power to deliver these important data and insights directly into the hands of adults living with diabetes, their caregivers and their healthcare providers.”

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Pharmaceutical Representative Training

OCTOBER 9, 2024

3 Although this might seem to lead to fewer interactions with clients and healthcare providers, you’ll ultimately increase your chances of meeting sales goals by learning how to identify your advocates or champions. These resources will provide additional tools to help refine your approach to prospecting and drive sustained success.

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PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. Imagine a world where every patient leaves their provider’s office, not just with a prescription, but with a clear understanding of their medication, its benefits, and how to access it affordably.

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