PM360

MARCH 19, 2024

While everyone was talking about the transformative power of data and AI, the healthcare track repeatedly brought the conversation back to what matters most: patients. Former CVS CMO Jan Berger joined Carrie Kozlowski from Upfront Health to ask–and answer–the question, “Why is Healthcare Doing Less with More Data?”

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Impetus Digital

JUNE 17, 2024

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. Because, in 2024 and beyond, that’s what medical education will be all about: customization, personalization, and innovation.

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Penrod

JANUARY 12, 2024

While this Bulletin was issued at the end of 2022, OCR and the FTC jointly issued a letter to over 130 companies in mid-2023 to notify them of these obligations, drawing widespread notice within the healthcare industry and broader business community. In addition to these states, several more have privacy laws set to go into effect in 2024.

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Impetus Digital

FEBRUARY 16, 2024

In the era of digital transformation, it is predicted that 2024 will be the year that finally cements hybrid meetings as the norm (1), with all-virtual meetings continuing to be a popular option. In this article, we’re diving into the state of pharmaceutical meetings and events in 2024 and–once and for all–put this idea to rest.

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Medico Reach

JUNE 16, 2022

Infographic content: The onset of the COVID-19 pandemic has pushed significant growth in the US Healthcare Industry, with 2022 being the year of consumer influence. With higher interoperability levels and significantly better price transparency for medical bills and drugs, the US healthcare industry is dead set on growth.

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PharmExec

JANUARY 9, 2024

Industry stakeholders must come together to make meaningful changes to reimbursement and establish comprehensive policies that support essential healthcare providers.

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Clarify Health

JANUARY 5, 2024

Welcome to our new podcast, Healthcare Unbound , where healthcare leaders and changemakers discuss ways to advance healthcare outcomes, costs, and affordability. Healthcare changemakers and guests The podcast showcases an extraordinary array of guests.

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Nixon Gwilt Law

JUNE 24, 2024

The Digital Therapeutics Alliance Summit 2024 , held in Washington, D.C., One of the most compelling aspects of DTx is its potential to transform the patient-provider relationship. Research indicates that patient outcomes significantly improve when patients feel like they have an important role in their healthcare journeys.

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Nixon Gwilt Law

JUNE 24, 2024

The Digital Therapeutics Alliance Summit 2024 , held in Washington, D.C., One of the most compelling aspects of DTx is its potential to transform the patient-provider relationship. Research indicates that patient outcomes significantly improve when patients feel like they have an important role in their healthcare journeys.

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PharmExec

JANUARY 9, 2024

Industry stakeholders must come together to make meaningful changes to reimbursement and establish comprehensive policies that support essential healthcare providers.

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PM360

OCTOBER 8, 2024

First of its kind, in-office, digital hub enhances provider efficiency and care team collaboration Cincinnati, Ohio – October 7, 2024 – PatientPoint® a leading digital health company, today showcased the transformation of its healthcare professional solution with the launch of an interactive, in-office digital hub.

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Eversana Intouch

SEPTEMBER 27, 2024

With the theme “Shaping the Future of Anticancer Therapies,” ESMO 2024 saw record crowds and focused on advancements across immuno-oncology, antibody drug conjugates (ADCs) and numerous malignancies. And I am on site at ESMO 2024 in sunny Barcelona. Anne Marie, any insights into the unique trends at ESMO 2024? Well that’s it.

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PM360

MAY 23, 2024

Bryan and his team have created a foundation for a better connection to healthcare provider (HCP) activity, to help deliver treatment when it matters most. As rare diseases affect about 1 in 10 people in the U.S., there is a need to bring complex medicines to patients with speed and precision.

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PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. Is GoodRx in Your 2024 HCP Marketing Plan? NPS score of 90 with healthcare providers.

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PM360

JUNE 24, 2024

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. Another survey found that only 12% of adults felt healthcare was handled ‘extremely’ or ‘very’ well in the U.S.,

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PM360

JUNE 24, 2024

Rare Disease, Uncommon Marketing A healthcare challenger brand has a unique set of circumstances. The other compounding factor that drives how we market is that HCPs (healthcare providers) have less time than ever. What it does have is potential that needs to be met.

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Nixon Gwilt Law

FEBRUARY 14, 2024

In July 2023, FTC and OCR published a joint letter cautioning hospitals and telehealth providers about the privacy and security risks related to online tracking technologies integrated into their websites or mobile apps that may impermissibly disclose consumers’ sensitive personal health data to third parties.

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Clarivate

SEPTEMBER 11, 2024

Though there is no cure for the disease, people with Alzheimer’s can receive personalized, multimodal care and support to delay deterioration of their functional status and quality of life and alleviate the burden imposed on their care partners (Emblad, 2021; Bayly, 2021; Xiang, 2024). Food and Drug Administration, 2023 and 2024).

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Penrod

JUNE 6, 2024

Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models. Like many healthcare providers, life science companies aren’t reaching their goals for digital transformation.

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Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

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Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

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LEVO Health

JULY 26, 2024

Levo Health is proud to sponsor Tampa Bay Wave’s 2024 HealthTech|X Accelerator , a rigorous 90-day program that equips high-potential startups with crucial tools for success. The 2024 HealthTech|X cohort is an impressive group, selected for their innovative solutions to critical healthcare challenges. Learn More Joberfer Inc.

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Clarivate

JUNE 27, 2024

Discover how our combination of data-driven insights and analysis in digital health research and innovation highlight global societal impact in our latest report Digital health encompasses the use of digital technologies such as mobile apps, wearables and telemedicine, to improve health and healthcare delivery.

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Nixon Gwilt Law

NOVEMBER 30, 2023

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.

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Nixon Gwilt Law

NOVEMBER 30, 2023

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.

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Clarify Health

DECEMBER 6, 2023

The strategic use of competitive intelligence data is increasingly becoming a crucial factor for healthcare payers looking to make informed decisions around strategic market expansion and strengthen their market position.

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PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. Imagine a world where every patient leaves their provider’s office, not just with a prescription, but with a clear understanding of their medication, its benefits, and how to access it affordably.

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Pharmaceutical Representative Training

OCTOBER 9, 2024

3 Although this might seem to lead to fewer interactions with clients and healthcare providers, you’ll ultimately increase your chances of meeting sales goals by learning how to identify your advocates or champions. These resources will provide additional tools to help refine your approach to prospecting and drive sustained success.

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PM360

MAY 21, 2024

beatriz.gonzalez@teads.com BEATRIZ GONZÁLEZ CASAURRÁN Senior Global Industry Director CPG at Teads In healthcare, streaming platforms, Connected TV (CTV), and omnichannel strategies are offering a myriad of new, efficient, and effective advertising opportunities.

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Impetus Digital

NOVEMBER 23, 2023

With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. A version of this article was previously published in the Journal of mHealth. Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space.

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PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). When patients feel a pharma brand is responsive to their needs and committed to improving their treatment experience, it reinforces that brand’s reputation as a partner in their healthcare journey.³

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Pharmaceutical Representative Training

OCTOBER 9, 2024

1 Salespeople often encounter various objections from healthcare professionals (HCPs) during the sales process, ranging from budget constraints to skepticism about the product’s efficacy. You want to make sure that you tackle common challenges like industry competition, access limitations, and resistance from healthcare providers.

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PM360

SEPTEMBER 30, 2024

Engaging with healthcare professionals and patients through educational initiatives and open dialogue helps to demystify complex information and foster a sense of reliability between the two. We asked: • How can transparency and communication play a role in enhancing trust equity for a healthcare sector brand?

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PM360

SEPTEMBER 30, 2024

By involving patients early, healthcare companies can gather critical insights into user behavior, preferences, and pain points. By focusing on these practices, healthcare providers and pharmaceutical companies can offer a more seamless, patient-centered scheduling experience that genuinely addresses patient needs and enhances overall care.

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Nixon Gwilt Law

AUGUST 9, 2023

healthcare system is access to equitable care for our most vulnerable patient populations. Rethinking Healthcare: Addressing Social Determinants in Patient Treatment Practitioners and their staff often dedicate valuable time and resources to understanding the social determinants that may impact their ability to successfully treat a patient.

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Penrod

JUNE 25, 2024

An Overview of the Updated OCR Guidance On March 18, 2024, the HHS issued an updated guidance to further increase clarity on the use of online tracking technologies. With this de-identification, healthcare organizations can leverage powerful analytics without violating HIPAA regulations.

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Legacy MEDSearch

AUGUST 17, 2023

This enhanced functionality will be made available commercially in 2024. Insulin dosing is a critical piece to diabetes management, and now, Welldoc’s software has the power to deliver these important data and insights directly into the hands of adults living with diabetes, their caregivers and their healthcare providers.”

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