Penrod

JUNE 6, 2024

Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models. To some extent, this patient model fits the requirements of med dev and pharma pretty well, but it wasn’t one-size-fits-all.

CRM 52

CRM Food and Drug Administration Healthcare Provider Management 52

Clarivate

SEPTEMBER 11, 2024

Though there is no cure for the disease, people with Alzheimer’s can receive personalized, multimodal care and support to delay deterioration of their functional status and quality of life and alleviate the burden imposed on their care partners (Emblad, 2021; Bayly, 2021; Xiang, 2024). Food and Drug Administration, 2023 and 2024).

Food and Drug Administration 59

Food and Drug Administration Pharmacology Food FDA 59

PM360

OCTOBER 22, 2024

Imagine a world where every patient leaves their provider’s office, not just with a prescription, but with a clear understanding of their medication, its benefits, and how to access it affordably. 4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication. PDR 2024 Member Survey, Phase I 4.

Medical 52

Medical Patients Prescription Doctors 52

PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). When patients feel a pharma brand is responsive to their needs and committed to improving their treatment experience, it reinforces that brand’s reputation as a partner in their healthcare journey.³

Patients 59

Patients Healthcare Provider Pharma Prescription 59

Impetus Digital

NOVEMBER 23, 2023

With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space.

Education 52

Education Healthcare Provider Physicians Pharma 52

PM360

SEPTEMBER 30, 2024

Utilizing interactive video advertising platforms can enhance clarity by enabling consumers and HCPs real-time interaction with the material, and providing access to more information through QR codes or embedded links. Pharma advertising needs to focus on three things: transparency, message consistency, and personalized communication.

Ethics 59

Ethics Pharma Side effects Healthcare 59

Medico Reach

JUNE 16, 2022

With the healthcare industry constantly innovating and booming, here are the projected profits by 2024 for its various sectors: Distribution and pharmacies: $18.9 billion Provider: $197.8 billion Pharma: $169.9 billion Healthcare IT: $27.9 billion Medtech: $72.1 billion Payer: $116.6 billion on cloud technologies.

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Healthcare Healthcare Distribution Healthcare Provider 98

Pharmaceutical Representative Training

OCTOBER 9, 2024

3 Although this might seem to lead to fewer interactions with clients and healthcare providers, you’ll ultimately increase your chances of meeting sales goals by learning how to identify your advocates or champions. These resources will provide additional tools to help refine your approach to prospecting and drive sustained success.

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Prospecting Sales Pharmaceutical Sales Leads 52

Impetus Digital

JULY 15, 2022

Here in Canada , the inflation rate is not forecasted to come back down to “normal” levels until 2024. If anything, it is more crucial than ever to gather insights from healthcare providers, payers, and patients on current market conditions. Your custom ers’ needs have not gone away just because prices are up.

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Healthcare Provider Food Pharma Healthcare 95

PM360

JUNE 24, 2024

At the same time, pharma marketers are fighting against misinformation and too much information available to patients online and via social media that can lead them down the wrong path. These tools can help provide timely resources and support for patients experiencing emotionally and physically stressful periods.

Patients 52

Patients Pharma Education Management 52

PM360

SEPTEMBER 30, 2024

In this issue, we take a closer look at the patient experience and how it is constantly evolving in the pharma industry. By focusing on these practices, healthcare providers and pharmaceutical companies can offer a more seamless, patient-centered scheduling experience that genuinely addresses patient needs and enhances overall care.

Patients 59

Patients Education Doctors Pharmaceutical 59

pharmaphorum

JANUARY 24, 2023

In 2023, pharmaceutical companies must unlearn the old lessons of commercial engagement, where frequency and face-to-face were key, and focus on the quality of meaningful interaction, where a healthcare professional’s attention is fully engaged and the experience is meaningful to their work.

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Medicine Healthcare Healthcare Pharma 91

PM360

MAY 21, 2024

In this issue, we take a closer look at the evolution of the Smart TV and the increase of streaming services and how they can benefit the pharma industry. CTV also enables the application of data-driven strategies, allowing healthcare providers to deliver more personalized messaging, versus linear TV, to resonate with consumers.

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Media Healthcare Healthcare Marketing 105

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

PM360

APRIL 22, 2024

TAP INTO TRUST AND MAKE IT RELEVANT Many HCPs report approaching pharma-created content with suspicion of promotional agendas and bias. Healthcare providers’ understanding of data displays of clinical trial information: a scoping review of the literature. J Comm Healthcare. Doximity; 2022. EPG Health; 2023. 2023;16(3).

Physicians 52

Physicians Education Healthcare Healthcare 52

Clarivate

SEPTEMBER 5, 2024

This blog summarizes a portion of the data collected, which was previously shared in a poster presented at the May 2024 International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Conference (Read the poster ).

Insurance 52

Insurance Marketing Manufacturing Prescription 52

PM360

OCTOBER 22, 2024

Support healthcare providers in a real and personal way. It is a bridge between where we are in healthcare today and where we want to go tomorrow. Last, but likely the most valuable thing pharma can do to address adherence barriers, is to ask the patients in a meaningful way that uncovers the why. print, online, video).

Education 52

Education Side effects Medical Patients 52

PM360

MAY 21, 2024

During the COVID-19 pandemic, pharma organizations built new digital and virtual channels to communicate with healthcare providers (HCPs) outside of their offices. Pharma organizations have more content that can be personalized and repositioned than they think.

Manufacturing 59

Manufacturing Marketing Distribution Pharma 59

Pharmaceutical Technology

SEPTEMBER 26, 2022

Both Sandoz and Novartis are internationally renowned pharma companies, with a combined 34 production facilities worldwide. stake in their consumer healthcare joint venture for $13bn. Production facilities highlight differences in drug focus.

Competition 64

Competition Manufacturing Marketing Distribution 64

PM360

APRIL 22, 2024

Professionals such as clinical nurse educators and nurse navigators are well positioned to provide information to physicians, often having priority access to community practices to share information with the healthcare provider team.

Education 59

Education Physicians Healthcare Healthcare 59

Evolve Your Success

APRIL 11, 2023

He reflects on his early career in pharma and B2B sales, and how it led him to his entrepreneurship journey. He had a small stint in pharma at the very beginning of his career and even had a stint in B2B sales right out of college. They don’t know what pharma or diagnostics is. I’m not a pharma guy.

Sales 52

Sales Medical Media Medical sales 52

PM360

JUNE 24, 2024

Highlighting financial assistance programs, providing copay solutions, and collaborating with patient advocacy groups to explore additional resources can all make a significant difference. However, transparency is essential. Patients need clear information on what support is available and how to access it.

Patients 118

Patients Education Healthcare Healthcare 118

PM360

OCTOBER 22, 2024

However, despite its importance, many pharma marketers’ plans for how a patient will experience their brand fall short of delivering the intended impact. When we sustain that experience for them over time, we build a patient-brand relationship that may lead to greater adherence and improved health outcomes.

Patients 52

Patients Healthcare Healthcare Leads 52