PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. Patients with low incomes are especially vulnerable.

Patients 52

Patients Prescription Retail Insurance 52

LEVO Health

DECEMBER 28, 2023

As we look toward 2024, video marketing is set to become a critical component of a comprehensive marketing strategy. Therefore, healthcare marketers seeking to stay ahead of the curve must keep their fingers on the pulse of emerging video marketing trends.

Marketing 52

Marketing Healthcare Healthcare Education 52

PM360

DECEMBER 20, 2024

Swoop Generative artificial intelligence (GenAI) platform Swoop Piper allows healthcare marketers to interact with target audiences, test new creative strategies, and obtain feedback from patients and healthcare providers in AIgenerated focus groups.

Healthcare Provider 52

Healthcare Provider Marketing Healthcare Healthcare 52

PM360

JUNE 24, 2024

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. Another survey found that only 12% of adults felt healthcare was handled ‘extremely’ or ‘very’ well in the U.S., million by 2028.

Physicians 59

Physicians Patients Healthcare Provider Healthcare 59

Nixon Gwilt Law

MAY 17, 2024

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Our 4 Game-Changing Takeaways for Healthcare Innovators 1. Then , decide what to build.

Healthcare 52

Healthcare Healthcare Patients Training 52

Nixon Gwilt Law

AUGUST 9, 2023

healthcare system is access to equitable care for our most vulnerable patient populations. In cases where the patient suffers from a “serious, high-risk illness” like cancer and is limited by SDOH, a practitioner must dedicate significant time and resources to ensure the patient can access the right care.

Patients 89

Patients Physicians Management Transportation 89

Nixon Gwilt Law

MAY 17, 2024

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Our 4 Game-Changing Takeaways for Healthcare Innovators 1. Then , decide what to build.

Healthcare 52

Healthcare Healthcare Training Healthcare Provider 52

PM360

MARCH 19, 2024

While everyone was talking about the transformative power of data and AI, the healthcare track repeatedly brought the conversation back to what matters most: patients. Patients were the lens through which all innovation was filtered, and rightly so.

Healthcare 52

Healthcare Healthcare Pharmacology Medicine 52

PM360

SEPTEMBER 30, 2024

In this issue, we take a closer look at the patient experience and how it is constantly evolving in the pharma industry. From conducting an easier process of scheduling doctors appointments to how patient feedback plays an important role in enhancing the experience, here is what our specialists had to say. It’s the wrong start-point.

Patients 59

Patients Education Doctors Pharmaceutical 59

Nixon Gwilt Law

NOVEMBER 30, 2023

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.

Physicians 52

Physicians Patients Training Management 52

Nixon Gwilt Law

NOVEMBER 30, 2023

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.

Physicians 52

Physicians Patients Management Training 52

PM360

MAY 23, 2024

During his college years at Bentley University, Bryan’s internships at Covidien (Medtronic) and Cubist (Merck) sparked a love for analytics and operations that could help bring the right treatment to patients. there is a need to bring complex medicines to patients with speed and precision.

Retail 52

Retail Biopharma Prescription Healthcare Provider 52

PM360

OCTOBER 22, 2024

In the pharmaceutical industry, patient support programs (PSPs) and brand teams often work in silos, despite their shared goal of helping patients achieve a certain health outcome. Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs).

Patients 59

Patients Healthcare Provider Pharma Prescription 59

Eversana Intouch

SEPTEMBER 27, 2024

With the theme “Shaping the Future of Anticancer Therapies,” ESMO 2024 saw record crowds and focused on advancements across immuno-oncology, antibody drug conjugates (ADCs) and numerous malignancies. And I am on site at ESMO 2024 in sunny Barcelona. This could represent a potential new standard of care for this rare cancer.

Patients 59

Patients Medical Healthcare Healthcare 59

Nixon Gwilt Law

JUNE 24, 2024

The Digital Therapeutics Alliance Summit 2024 , held in Washington, D.C., One of the most compelling aspects of DTx is its potential to transform the patient-provider relationship. One of the most compelling aspects of DTx is its potential to transform the patient-provider relationship.

FDA 52

FDA Education Healthcare Provider Patients 52

Nixon Gwilt Law

JUNE 24, 2024

The Digital Therapeutics Alliance Summit 2024 , held in Washington, D.C., One of the most compelling aspects of DTx is its potential to transform the patient-provider relationship. One of the most compelling aspects of DTx is its potential to transform the patient-provider relationship.

FDA 52

FDA Education Healthcare Healthcare 52

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. In addition, millions of their patients use GoodRx.

Media 52

Media Prescription Healthcare Provider Patients 52

PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? Where and how you message HCPs and patients must synchronize with when they are engaged.

Medical 52

Medical Patients Prescription Doctors 52

PM360

MAY 21, 2024

From connecting with patients by interactive ads to dabbling into cross-platform integration, here is what our specialists had to say. What are new and effective ways of engaging patients who are now using streaming services? What are new and effective ways of engaging patients who are now using streaming services?

Media 105

Media Healthcare Healthcare Marketing 105

Referral MD

MAY 30, 2024

The patient experience determines everything about your healthcare practice’s success. If your patients are unsatisfied — or worse, irate — word can get out, and your patient referrals can plummet. Let’s review six key ways you can enhance patient referrals in 2024. Ask for online reviews, too.

Patients 52

Patients Physicians Management Doctors 52

Nixon Gwilt Law

FEBRUARY 14, 2024

In July 2023, FTC and OCR published a joint letter cautioning hospitals and telehealth providers about the privacy and security risks related to online tracking technologies integrated into their websites or mobile apps that may impermissibly disclose consumers’ sensitive personal health data to third parties.

Marketing 52

Marketing Healthcare Healthcare Healthcare Provider 52

PM360

OCTOBER 8, 2024

First of its kind, in-office, digital hub enhances provider efficiency and care team collaboration Cincinnati, Ohio – October 7, 2024 – PatientPoint® a leading digital health company, today showcased the transformation of its healthcare professional solution with the launch of an interactive, in-office digital hub.

Healthcare Provider 52

Healthcare Provider Pharma reps Pharma Rep Physicians 52

PM360

JUNE 24, 2024

The more we understand rare disease patients, the more the pharmaceutical and life sciences community can do to support the “hidden” 25 to 30 million Americans affected. In D2C marketing, we often struggle to find the right approach to identify patients and provide them with the right messaging at the right time.

Patients 52

Patients Pharma Education Management 52

Contrarian Sales Techniques

NOVEMBER 20, 2024

For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. It was a headache for healthcare providers, but for me, it was an opportunity. A recent example is the insulin shortage that occurred in August 2024.

Pharma sales reps 52

Pharma sales reps Sales Pharma Marketing 52

PM360

JUNE 24, 2024

This fuels an enormous need for effective patient communication and education as new therapies move through the biopharma pipeline. Marketing to rare disease patient populations is equal parts opportunity and responsibility. audiences (direct-to-patient advertising rules are fundamentally different overseas).

Marketing 52

Marketing Patients Food and Drug Administration Digital Media 52

Penrod

JUNE 6, 2024

Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models. To some extent, this patient model fits the requirements of med dev and pharma pretty well, but it wasn’t one-size-fits-all.

CRM 52

CRM Food and Drug Administration Healthcare Provider Management 52

Impetus Digital

NOVEMBER 23, 2023

With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. A version of this article was previously published in the Journal of mHealth. Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space.

Education 52

Education Healthcare Provider Physicians Pharma 52

PM360

NOVEMBER 21, 2024

Novo Nordisk and Avalere Health NovoCare has redefined patient support with its advanced coverage check tool, streamlining the overwhelming process of understanding treatment costs and insurance coverage. By clarifying potential costs and savings right from the check results page, it alleviates financial uncertainties faced at the pharmacy.

Insurance 40

Insurance Patients Education Biopharma 40

PM360

NOVEMBER 21, 2024

The team, led by Jason Alongi and Mika Thorley, was brought together to address the significant challenge of raising awareness about Demodex blepharitis, a condition affecting 25 million eye care patients in the U.S., This has empowered patients to take control of their Demodex blepharitis with XDEMVY. The campaign’s website, XDEMVY.

Marketing 52

Marketing Education Pharmaceutical Patients 52

Clarify Health

DECEMBER 6, 2023

It provides deep insights into unmet needs, emerging market trends, and demographic shifts, guiding health plans to identify new markets or segments with high potential. Health plans can pinpoint opportunities for market expansion into new geographic regions and strategically target underserved patient segments.

Competition 52

Competition Insurance Networking Marketing 52

Pharmaceutical Technology

NOVEMBER 3, 2022

According to the agency, shortages of both drugs are expected to last until 2024, as a result of growing demand. And patients can die when we do not have these readily available,” he says. As a result, healthcare providers need to rely on generic manufacturers, but there are only a few who make them, he explains.

Medicine 111

Medicine Manufacturing Pharmacology Healthcare 111

PM360

DECEMBER 12, 2024

London, UK (December 12, 2024) Global strategic partner in healthcare, Avalere Health, is proud to announce the appointment of Amar Urhekar as its new Chief Executive Officer (CEO). Clients need partners who can navigate the complex confluence of stakeholdersfrom healthcare providers to payers, policymakers, and patients, said Urhekar.

Healthcare 52

Healthcare Healthcare Marketing Medical 52

Clarify Health

JANUARY 5, 2024

They stress the significance of motivating physicians, addressing specific behaviors, preserving clinician autonomy, providing data-driven insights, streamlining implementation, and aligning physician incentives with benefit design to enhance healthcare outcomes. They expect their providers to have the tools to make the best decisions.

Healthcare 52

Healthcare Healthcare Physicians Healthcare Provider 52

Pharmaceutical Representative Training

OCTOBER 9, 2024

3 Although this might seem to lead to fewer interactions with clients and healthcare providers, you’ll ultimately increase your chances of meeting sales goals by learning how to identify your advocates or champions. These resources will provide additional tools to help refine your approach to prospecting and drive sustained success.

Prospecting 52

Prospecting Sales Pharmaceutical Sales Leads 52

PM360

SEPTEMBER 30, 2024

Now more than ever, oncology innovators need to ground early commercial decision making in a deep understanding of how the science of their product directly solves a need that patients with cancer will have at time of launch. Until recently, commercialization of an oncology product was similar to any other pharmaceutical launch.

Side effects 52

Side effects Marketing Patients Specialization 52

pharmaphorum

AUGUST 11, 2022

The innovative Global Malnutrition Composite Score, approved by Centers for Medicare & Medicaid Services (CMS), will empower providers to deliver higher-quality care to patients. Find out how the Avalere team is integrating into our Group here.

Electronics 52

Electronics Consulting Healthcare Healthcare 52

Penrod

JUNE 25, 2024

An Overview of the Updated OCR Guidance On March 18, 2024, the HHS issued an updated guidance to further increase clarity on the use of online tracking technologies. Moreover, the updated OCR guidelines highlight the actual cost of impermissible disclosure to patients.

Healthcare 52

Healthcare Healthcare Healthcare Provider Patients 52