PM360

OCTOBER 8, 2024

First of its kind, in-office, digital hub enhances provider efficiency and care team collaboration Cincinnati, Ohio – October 7, 2024 – PatientPoint® a leading digital health company, today showcased the transformation of its healthcare professional solution with the launch of an interactive, in-office digital hub.

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PM360

JUNE 24, 2024

According to a recent industry survey, over 70% of patients feel that the healthcare system falls short of meeting their needs in some capacity, and 64% expect their healthcare providers to have a better understanding of their health journey. Ultimately, these advancements lead to enhanced patient care and outcomes.

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Nixon Gwilt Law

FEBRUARY 14, 2024

The leading players across industries commonly use these techniques and drive much of the tailored advertising strategies we see today, and digital health companies are no exception. In March 2024, OCR issued an updated version of this bulletin on March 18, 2024. Who is tracking what now?

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Nixon Gwilt Law

NOVEMBER 30, 2023

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.

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Nixon Gwilt Law

NOVEMBER 30, 2023

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.

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Pharmaceutical Representative Training

OCTOBER 9, 2024

3 Although this might seem to lead to fewer interactions with clients and healthcare providers, you’ll ultimately increase your chances of meeting sales goals by learning how to identify your advocates or champions. Conduct Thorough Prospect Research Finding the right leads starts with solid prospect research.

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Pharmaceutical Technology

NOVEMBER 3, 2022

According to the agency, shortages of both drugs are expected to last until 2024, as a result of growing demand. This is due to aging populations around the world, which leads to an increased risk of such conditions, explains Craig Beavers, PhD, assistant professor at the University of Kentucky’s College of Pharmacy in Lexington.

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Penrod

JUNE 6, 2024

Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models. Like many healthcare providers, life science companies aren’t reaching their goals for digital transformation.

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PM360

SEPTEMBER 30, 2024

JASON GLOYE North America Lead and Chief Client Officer VML Health Enhancing digital platforms in health requires focus on two key areas: patient partnerships and experience design. Without advanced technologies, the scheduling process can become cumbersome and inefficient, leading to a range of issues for medical staff and patients.

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pharmaphorum

JANUARY 24, 2023

Healthcare has a substantial carbon footprint, approximately 4% of global emissions and, of that, medicines generate up to one third. However, economic climate and fragility of healthcare systems combine to create formidable obstacles to the success of even the best new medicines.

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pharmaphorum

AUGUST 11, 2022

Avalere President Elizabeth Carpenter explained, “Malnutrition is a significant concern in the Medicare population, leading to increased readmissions, higher costs, and longer length of stay. Find out how the Avalere team is integrating into our Group here.

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PM360

NOVEMBER 21, 2024

embecta is a leading global diabetes care company, serving over 30 million individuals in more than 100 countries. With a 100-year legacy in insulin delivery, embecta continues to innovate in diabetes management, a disease affecting over 537 million people worldwide.

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PM360

NOVEMBER 21, 2024

Providing patients with the knowledge and resources to discuss their symptoms with healthcare providers, leading to better diagnosis and treatment, was a key focus for both the disease education and branded campaigns. This has empowered patients to take control of their Demodex blepharitis with XDEMVY.

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Pharmaceutical Representative Training

OCTOBER 9, 2024

3 By actively listening to providers and addressing their objections with tailored solutions, sales professionals can cultivate strong relationships that lead to success in this competitive field. 2024, August 27). 2024, September 20). 2024, August 28). References: Guerra, K. 2021, December 17). link] Jacoby, D.

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Penrod

JUNE 25, 2024

The original OCR ruling prohibited regulated agencies from using trackers in any way that could violate HIPAA rules or lead to impermissible disclosures. An Overview of the Updated OCR Guidance On March 18, 2024, the HHS issued an updated guidance to further increase clarity on the use of online tracking technologies.

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PM360

DECEMBER 12, 2024

London, UK (December 12, 2024) Global strategic partner in healthcare, Avalere Health, is proud to announce the appointment of Amar Urhekar as its new Chief Executive Officer (CEO). Clients need partners who can navigate the complex confluence of stakeholdersfrom healthcare providers to payers, policymakers, and patients, said Urhekar.

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Legacy MEDSearch

AUGUST 17, 2023

This enhanced functionality will be made available commercially in 2024. The receipt of our 10 th 510(k) clearance is another milestone demonstrating Welldoc’s commitment to leading innovation in digital health.

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PM360

MARCH 22, 2024

and is one of the leading causes of kidney failure. As of January 10, 2024, four PKD-free babies have been born as part of our 100 PKD-Free Babies initiative and more than 50 families are now part of our program,” said Richard Kellner founder of the PKD Outreach Foundation.

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PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). If that “one” brand is sending out overlapping or disjointed messaging, especially at the early stages of treatment, it can lead to problems. Patient Prefer Adherence. 2018;12:129-133.

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PM360

SEPTEMBER 30, 2024

Toby Katcher SVP, Video Investment, Dept Lead CMI Media Group tkatcher@cmimediagroup.com Building trust equity is crucial, but it’s difficult and full of challenges that might compromise a brand’s credibility and authenticity. Keeping messages consistent across different platforms is another difficulty that can lead to fragmented experiences.

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PM360

MARCH 22, 2024

“The fight to cure Alzheimer’s disease cuts across national and political divisions,” said Gluck, “providing us with common goals and targets on which we can all work together.” UK-based Patient Advocacy Opens Location in New York Havas Health & You (HH&Y) announces the expansion of Havas Lynx.

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PM360

SEPTEMBER 30, 2024

But commercializing an oncology product in 2024 means identifying and linking to an authentic shortfall in the lived experience of a patient with cancer, not just a perceived gap in the market. Until recently, commercialization of an oncology product was similar to any other pharmaceutical launch.

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PM360

JUNE 24, 2024

Research shows that demographic-based targeting leads to only 33% relevancy. At the same time, pharma marketers are fighting against misinformation and too much information available to patients online and via social media that can lead them down the wrong path.

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PM360

APRIL 22, 2024

Professionals such as clinical nurse educators and nurse navigators are well positioned to provide information to physicians, often having priority access to community practices to share information with the healthcare provider team. This will lead to better rates of adoption, behavior change, and onward action.

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Clarivate

DECEMBER 6, 2022

healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. The IDN also plans to open a proton beam therapy center by 2024, which will be the first in Wisconsin.

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PM360

NOVEMBER 12, 2023

We can expect individual states to continue advancing their own privacy legislation, and cookies are officially disappearing after June 30, 2024, to boot. And what are the best tools and techniques to optically target patients and healthcare providers without running afoul of new regulations?

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PM360

JUNE 24, 2024

With this in mind, relationships with PAGs should always focus on adding value and contributing to the community instead of leading with a request or expecting immediate access. They’re critical gatekeepers for these patient communities. We can’t make assumptions about a person’s disease status and serve them content accordingly.

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Pharmaceutical Representative Training

JUNE 22, 2024

Technological advancements, shifting market dynamics, and updated regulations are leading to significant changes within the pharmaceutical industry. The Department of Justice (DOJ) accused this company of providing lavish meals, entertainment, and speaker fees to healthcare providers (HCPs) to induce them to prescribe their drugs.

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Nixon Gwilt Law

APRIL 22, 2024

The rule aims to regulate and enhance the transparency, effectiveness, and safety of predictive DSIs used in healthcare settings, ensuring that these technologies are developed and managed responsibly. In a recent blog post, the FTC illustrated how an AI company’s TOUs and PPs might lead to enforcement action.

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Nixon Gwilt Law

APRIL 22, 2024

The rule aims to regulate and enhance the transparency, effectiveness, and safety of predictive DSIs used in healthcare settings, ensuring that these technologies are developed and managed responsibly. In a recent blog post, the FTC illustrated how an AI company’s TOUs and PPs might lead to enforcement action.

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PM360

OCTOBER 22, 2024

Support healthcare providers in a real and personal way. Through high-integrity diagnostic data, it enables earlier interventions, surfaces predictive indicators, provides highly personalized insights, manages disease severity, and even monitors post-surgical events. print, online, video).

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Healthcare Success

OCTOBER 31, 2024

Whenever we partner with multilocation healthcare providers, we know that some of their locations will need more marketing “nutrition" than others. To help you, I thought I would recreate a speech I just delivered at the 2024 Senior Care Marketing Summit in Las Vegas (SMASH). She really leads Abuelita in her decision-making.

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Evolve Your Success

JANUARY 10, 2024

One thing that is not talked about enough, and I’m going to have some guests on here in 2024, is that there are a lot of people who get into this space and then quit 5 or 6 months in. I also have a lead vest on. It’s double-sided. There’s the candidate issue, which is someone who doesn’t know what they want.

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Impetus Digital

JULY 15, 2022

Here in Canada , the inflation rate is not forecasted to come back down to “normal” levels until 2024. If anything, it is more crucial than ever to gather insights from healthcare providers, payers, and patients on current market conditions. Your custom ers’ needs have not gone away just because prices are up.

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Pharmaceutical Technology

SEPTEMBER 26, 2022

It has an exciting biosimilars pipeline of 15+ molecules, which is planned [to] lead the next wave of growth and an ambition to achieve sustainable biosimilar leadership. stake in their consumer healthcare joint venture for $13bn. This would be supported by the continued efforts to grow its global generics business.

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PM360

OCTOBER 22, 2024

When we interact with patients where they are already engaging (when they need their healthcare brands the most), we meet and can exceed the expectations of what a health or wellness brand can provide. This risks a customer experience encumbered with superficial artifacts—unused and unappreciated by those it was meant to serve.

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