PM360

DECEMBER 20, 2024

Swoop Generative artificial intelligence (GenAI) platform Swoop Piper allows healthcare marketers to interact with target audiences, test new creative strategies, and obtain feedback from patients and healthcare providers in AIgenerated focus groups.

Healthcare Provider 52

Healthcare Provider Marketing Healthcare Healthcare 52

LEVO Health

DECEMBER 28, 2023

As we look toward 2024, video marketing is set to become a critical component of a comprehensive marketing strategy. Therefore, healthcare marketers seeking to stay ahead of the curve must keep their fingers on the pulse of emerging video marketing trends.

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PharmExec

JANUARY 9, 2024

Industry stakeholders must come together to make meaningful changes to reimbursement and establish comprehensive policies that support essential healthcare providers.

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Healthcare Provider Healthcare Healthcare 59

PM360

DECEMBER 20, 2024

ACTO LAICA RepAssist by ACTO is the first GenAI Knowledge Assistant built specifically for Life Sciences and is designed to improve healthcare provider (HCP) interactions by providing pharma field reps with instant access to approved clinical and product information.

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Pharma reps Pharma Rep Healthcare Provider FDA 52

Nixon Gwilt Law

MAY 17, 2024

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Tools that provide this insight will help drive better long-term outcomes for patients.

Healthcare 52

Healthcare Healthcare Training Healthcare Provider 52

Nixon Gwilt Law

MAY 17, 2024

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Tools that provide this insight will help drive better long-term outcomes for patients.

Healthcare 52

Healthcare Healthcare Patients Training 52

PM360

MARCH 19, 2024

While everyone was talking about the transformative power of data and AI, the healthcare track repeatedly brought the conversation back to what matters most: patients. Building Trust With Influencers Rebuilding trust between the healthcare system and marginalized communities was a recurrent topic at SXSW 2024.

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Healthcare Healthcare Pharmacology Medicine 52

PM360

MAY 23, 2024

Bryan and his team have created a foundation for a better connection to healthcare provider (HCP) activity, to help deliver treatment when it matters most. As rare diseases affect about 1 in 10 people in the U.S., there is a need to bring complex medicines to patients with speed and precision.

Retail 52

Retail Biopharma Prescription Healthcare Provider 52

Eversana Intouch

SEPTEMBER 27, 2024

With the theme “Shaping the Future of Anticancer Therapies,” ESMO 2024 saw record crowds and focused on advancements across immuno-oncology, antibody drug conjugates (ADCs) and numerous malignancies. And I am on site at ESMO 2024 in sunny Barcelona. Anne Marie, any insights into the unique trends at ESMO 2024? Well that’s it.

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PM360

NOVEMBER 13, 2023

Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the “usual suspects” for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset.

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Media Prescription Healthcare Provider Patients 52

Nixon Gwilt Law

JUNE 24, 2024

The Digital Therapeutics Alliance Summit 2024 , held in Washington, D.C., Educating Healthcare Providers —Education that highlighting the benefits of non-pharmaceutical treatment options for patients is essential. Want to learn how Nixon Law Group can help your organization navigate the complexities of value-based care and DTx?

FDA 52

FDA Education Healthcare Provider Patients 52

Nixon Gwilt Law

JUNE 24, 2024

The Digital Therapeutics Alliance Summit 2024 , held in Washington, D.C., Educating Healthcare Providers —Education that highlighting the benefits of non-pharmaceutical treatment options for patients is essential. Want to learn how Nixon Gwilt Law can help your organization navigate the complexities of value-based care and DTx?

FDA 52

FDA Education Healthcare Healthcare 52

Medico Reach

JUNE 16, 2022

With the healthcare industry constantly innovating and booming, here are the projected profits by 2024 for its various sectors: Distribution and pharmacies: $18.9 billion Provider: $197.8 billion Healthcare IT: $27.9 US healthcare providers hopped on the tech wave back in 2020, spending around $11.36

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PharmExec

JANUARY 9, 2024

Industry stakeholders must come together to make meaningful changes to reimbursement and establish comprehensive policies that support essential healthcare providers.

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Healthcare Provider Healthcare Healthcare 40

PM360

DECEMBER 20, 2024

Rising medical debt and high out-of-pocket expensesdriven in part by pharmaceutical price hikes, limited insurance coverage, shifts to high-deductible health plans, and the growing complexity of treatmentsplace an unprecedented burden on patients and providers.

Patients 52

Patients Prescription Retail Insurance 52

Nixon Gwilt Law

FEBRUARY 14, 2024

In July 2023, FTC and OCR published a joint letter cautioning hospitals and telehealth providers about the privacy and security risks related to online tracking technologies integrated into their websites or mobile apps that may impermissibly disclose consumers’ sensitive personal health data to third parties.

Marketing 52

Marketing Healthcare Healthcare Healthcare Provider 52

Nixon Gwilt Law

NOVEMBER 30, 2023

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.

Physicians 52

Physicians Patients Training Management 52

Nixon Gwilt Law

NOVEMBER 30, 2023

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.

Physicians 52

Physicians Patients Management Training 52

Contrarian Sales Techniques

NOVEMBER 20, 2024

For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. It was a headache for healthcare providers, but for me, it was an opportunity. A recent example is the insulin shortage that occurred in August 2024.

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Pharma sales reps Sales Pharma Marketing 52

PM360

OCTOBER 8, 2024

First of its kind, in-office, digital hub enhances provider efficiency and care team collaboration Cincinnati, Ohio – October 7, 2024 – PatientPoint® a leading digital health company, today showcased the transformation of its healthcare professional solution with the launch of an interactive, in-office digital hub.

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PM360

JUNE 24, 2024

According to a recent industry survey, over 70% of patients feel that the healthcare system falls short of meeting their needs in some capacity, and 64% expect their healthcare providers to have a better understanding of their health journey. highlighting the urgent need for improving patient outcomes in the country.

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Clarify Health

DECEMBER 6, 2023

This enables insurers to tailor their marketing and sales strategies, guaranteeing a more precise and effective outreach to specific demographics with unique healthcare needs.

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Competition Insurance Networking Marketing 52

Penrod

JUNE 6, 2024

Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models. Like many healthcare providers, life science companies aren’t reaching their goals for digital transformation.

CRM 52

CRM Food and Drug Administration Healthcare Provider Management 52

PM360

MAY 21, 2024

CTV also enables the application of data-driven strategies, allowing healthcare providers to deliver more personalized messaging, versus linear TV, to resonate with consumers. Some of the key advantages of CTV include its cost-effective and targeted approach, making it a more accessible offering for healthcare providers versus linear.

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Media Healthcare Healthcare Marketing 105

Nixon Gwilt Law

AUGUST 9, 2023

In the proposed 2024 Medicare Physician Fee Schedule (MPFS), the Centers for Medicare and Medicaid Services (CMS) proposes new CPT codes to facilitate reimbursement for healthcare providers who help patients overcome social and environmental health barriers.

Patients 89

Patients Physicians Management Transportation 89

Impetus Digital

NOVEMBER 23, 2023

With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. What to expect in 2024 In the new year, these virtual collaboration trends will continue, with compliant AI features starting to become incorporated more routinely.

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Education Healthcare Provider Physicians Pharma 52

Pharmaceutical Representative Training

OCTOBER 9, 2024

3 Although this might seem to lead to fewer interactions with clients and healthcare providers, you’ll ultimately increase your chances of meeting sales goals by learning how to identify your advocates or champions. These resources will provide additional tools to help refine your approach to prospecting and drive sustained success.

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Prospecting Sales Pharmaceutical Sales Leads 52

PM360

NOVEMBER 21, 2024

Providing patients with the knowledge and resources to discuss their symptoms with healthcare providers, leading to better diagnosis and treatment, was a key focus for both the disease education and branded campaigns. This has empowered patients to take control of their Demodex blepharitis with XDEMVY.

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Marketing Education Pharmaceutical Patients 52

Pharmaceutical Technology

NOVEMBER 3, 2022

According to the agency, shortages of both drugs are expected to last until 2024, as a result of growing demand. As a result, healthcare providers need to rely on generic manufacturers, but there are only a few who make them, he explains. And patients can die when we do not have these readily available,” he says.

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Medicine Manufacturing Pharmacology Healthcare 111

PM360

OCTOBER 22, 2024

4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication. PDR 2024 Member Survey, Phase I 4. PDR 2024 Member Survey, Phase I Resources: 1.

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Medical Patients Prescription Doctors 52

Pharmaceutical Representative Training

OCTOBER 9, 2024

3 By actively listening to providers and addressing their objections with tailored solutions, sales professionals can cultivate strong relationships that lead to success in this competitive field. You want to make sure that you tackle common challenges like industry competition, access limitations, and resistance from healthcare providers.

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PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). To patients, caregivers, and healthcare providers, the teams that communicate on behalf of a drug represent a single group, and any inconsistency in communication can create confusion and undermine trust.

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Patients Healthcare Provider Pharma Prescription 59

PM360

SEPTEMBER 30, 2024

By focusing on these practices, healthcare providers and pharmaceutical companies can offer a more seamless, patient-centered scheduling experience that genuinely addresses patient needs and enhances overall care.

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Patients Education Doctors Pharmaceutical 59

PM360

DECEMBER 12, 2024

London, UK (December 12, 2024) Global strategic partner in healthcare, Avalere Health, is proud to announce the appointment of Amar Urhekar as its new Chief Executive Officer (CEO). Clients need partners who can navigate the complex confluence of stakeholdersfrom healthcare providers to payers, policymakers, and patients, said Urhekar.

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Healthcare Healthcare Marketing Medical 52

PM360

NOVEMBER 21, 2024

Indicated for adults who require insulin to manage diabetes, including both type 1 and type 2, the system includes a tubeless patch pump design with a 300-unit insulin reservoir that was informed by feedback from people with T2D and their healthcare providers.

Food and Drug Administration 52

Food and Drug Administration Medical Training Management 52

Legacy MEDSearch

AUGUST 17, 2023

This enhanced functionality will be made available commercially in 2024. Insulin dosing is a critical piece to diabetes management, and now, Welldoc’s software has the power to deliver these important data and insights directly into the hands of adults living with diabetes, their caregivers and their healthcare providers.”

FDA 52

FDA Food and Drug Administration Recruitment Management 52

pharmaphorum

AUGUST 11, 2022

As part of the Hospital IQR Program, hospitals can elect to report on the Global Malnutrition Composite Score measures as one of their three voluntary, self-selected electronic clinical quality measures (eCQMs) beginning in 2024. Find out how the Avalere team is integrating into our Group here.

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