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Top 10 Medical Education Trends of 2024

Impetus Digital

Simulation-Based Learning Simulation-based learning can allow students to practice clinical skills and make decisions in life-like scenarios without the risk of harming actual patients. It can also simulate patient interactions and provide instant feedback to help HCPs improve their efficiency and accuracy when diagnosing and prescribing.

Education 109
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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators

Nixon Gwilt Law

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Integrating your data – Healthcare workers are receiving large quantities of data from patients around the clock.

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ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators

Nixon Gwilt Law

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Integrating your data – Healthcare workers are receiving large quantities of data from patients around the clock.

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Microscopic Markets with Macroscopic ImpactCrafting personalized campaigns for small patient populations.

PM360

This fuels an enormous need for effective patient communication and education as new therapies move through the biopharma pipeline. Marketing to rare disease patient populations is equal parts opportunity and responsibility. audiences (direct-to-patient advertising rules are fundamentally different overseas).

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The Pillars of Trust: Regulatory Compliance in Patient Engagement

PM360

This is especially relevant in biopharmaceutical patient engagement, where regulatory infractions can have existential consequences. In this context, we shouldn’t just think of the Sacklers and Shkrelis and Holmeses of the world, who coupled regulatory noncompliance with lamentable ethical failures.

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Breaking Down the New FTC Ruling on Fake Reviews & Testimonials

Healthcare Success

On August 14, 2024, the Federal Trade Commission (FTC) introduced a rule banning fake reviews and misleading testimonials to improve marketing transparency and authenticity. As a healthcare organization, you already prioritize ethical practices and HIPAA compliance due to the nature of your business.

Ethics 62