PM360

JUNE 24, 2024

This fuels an enormous need for effective patient communication and education as new therapies move through the biopharma pipeline. Marketing to rare disease patient populations is equal parts opportunity and responsibility. audiences (direct-to-patient advertising rules are fundamentally different overseas).

Marketing 52

Marketing Patients Food and Drug Administration Digital Media 52

PM360

JUNE 24, 2024

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. highlighting the urgent need for improving patient outcomes in the country. highlighting the urgent need for improving patient outcomes in the country.

Physicians 59

Physicians Patients Healthcare Provider Healthcare 59

European Pharmaceutical Review

DECEMBER 19, 2024

1 These concerns are held alongside the promise of this technology and its potential for improving efficiency, enhancing patient outcomes, and addressing critical challenges like staffing shortages. 1 What does the AI hype cycle mean for the life sciences R&D? 1 What does the AI hype cycle mean for the life sciences R&D?

Pharmaceutical 52

Pharmaceutical Ethics Medicine Pharma 52

PM360

MARCH 22, 2024

Exploring the role of patient advocacy groups and clinical trials while discussing the challenges faced, and how artificial intelligence and modern methods revolutionize the landscape. As a result, newly diagnosed families frequently rely on patient advocacy groups (PAGs) for up-to-date information.

Patients 52

Patients Recruitment Ethics Government 52

PM360

AUGUST 7, 2024

The Impact of Generative AI on Drug Development, Healthcare, and Patients You can’t swing a bat today without hitting something with “AI” tacked onto it. And with all participants receiving the active treatment, the ethical concerns about withholding treatment from a control group evaporate. We’re talking exabytes of data.

Patients 52

Patients Side effects Training Management 52

PM360

MARCH 22, 2024

Agencies are embracing this new era where AI is more than a tool; it’s a paradigm shift in understanding and reaching patients. Think of AI as the friendly, non-playable character (NPC) in a video game, guiding you through levels of patient segmentation and engagement, offering insights and strategies that only a digital oracle could provide.

Healthcare 104

Healthcare Healthcare Marketing Patients 104

Pharmaceutical Representative Training

JUNE 22, 2024

Ethical Conduct: In pharma sales, ethical conduct and behavior is crucial. Avoiding potentially misleading practices, providing accurate information and prioritizing patient welfare are important concepts reps must follow. Ethical conduct helps maintain the company’s integrity and foster trust with HCPs and patients.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

PM360

MARCH 22, 2024

There are ethical considerations around AI in Pharma, from protecting intellectual property, to providing accurate information, to programming bias, to name a few. This is just the tip of the iceberg of what AI can do to help us in the industry work better and to help patients heal faster.

Ethics 52

Ethics Pharma Specialization Healthcare 52

PM360

NOVEMBER 21, 2024

Winning a Lifetime Achievement Award after 40+ Years of Leadership Labcorp’s Adam Schechter was presented a Lifetime Achievement Award at the 2024 Trailblazer Awards, which took place at Gotham Hall in New York City, October 1. Adam is an ethical leader who leads his business to serve the needs of patients and advance healthcare globally.

Ethics 59

Ethics Food and Drug Administration Marketing Healthcare 59

PM360

JUNE 24, 2024

Patients can look forward to electronic assistance that can return their voice or other lost abilities. In the patient engagement space, the potential is immense. Most bearers of regulatory responsibility are going to be uncomfortable allowing a generative AI to directly interact with patients.

Healthcare 52

Healthcare Healthcare Patients Side effects 52

PM360

APRIL 22, 2024

Leveraging the power of social media influencers either through patients, caregivers, or HCPs, pharmaceutical companies are navigating novel ways to communicate with potential consumers and prescribers. In an ever-evolving landscape, the intersection has emerged as a promising new frontier.

Healthcare 75

Healthcare Healthcare Media Pharmaceutical 75

European Pharmaceutical Review

JULY 21, 2023

Recent guidance published by the European Medicines Agency outlines measures that will be taken to increase preparedness for the autumn/winter 2023-2024. Companies are expected to prioritise environmental sustainability, social responsibility, and ethical practices.

Pharmaceutical 98

Pharmaceutical Food and Drug Administration Transportation Manufacturing 98

PM360

SEPTEMBER 30, 2024

for Your Brand, Company, or the Industry as a Whole Building trust equity in the pharmaceutical industry hinges on a commitment to transparency, reliability, and ethical practices. PM360 asked a few specialists to share their intake on building trust equity with patients in the industry. Trust therefore is a winner’s issue.

Ethics 59

Ethics Pharma Side effects Healthcare 59

European Pharmaceutical Review

NOVEMBER 21, 2024

So, each psychedelic might have its own ideal application, but much of that depends on the specific condition being treated and the individual patient. Does a patient need ongoing treatment, or can a single dose provide long-term relief? We also focus on designing trials that are both scientifically rigorous and ethically sound.

Food and Drug Administration 97

Food and Drug Administration Safety FDA Ethics 97

PM360

NOVEMBER 12, 2023

Pharma brands are increasingly humanizing the patient journey today unlike ever before. The growing emphasis on more strategically aligning doctor data with patient advertising targeting is leading to better and more impactful experiences that more deeply consider the “why” behind how people approach their health.

Pharma 52

Pharma Digital Media Ethics Leads 52

Nixon Gwilt Law

APRIL 22, 2024

HHS DSI Presentation (1/18/2024) Specifically, the HTI-1 Final Rule establishes algorithm transparency and risk management requirements and introduces the agency’s “FAVES” principles. Appropriate: Guarantees that DSIs are suitable for the contexts and populations in which they are used, adhering to relevant clinical and ethical standards.

Healthcare 52

Healthcare Healthcare Training Food and Drug Administration 52

Nixon Gwilt Law

APRIL 22, 2024

HHS DSI Presentation (1/18/2024) Specifically, the HTI-1 Final Rule establishes algorithm transparency and risk management requirements and introduces the agency’s “FAVES” principles. Appropriate: Guarantees that DSIs are suitable for the contexts and populations in which they are used, adhering to relevant clinical and ethical standards.

Healthcare 52

Healthcare Healthcare Training Food and Drug Administration 52

Infuse Medical

SEPTEMBER 9, 2024

By 2024 there will be an estimated 1.7 Integration of AR in medicine marks a basic change in how operations are carried out, therefore improving patient outcomes and lowering surgical risks; it is not only a technological development. billion mobile augmented reality (AR) users worldwide, a rise of 1.5

Doctors 52

Doctors Healthcare Healthcare Medicine 52

Contrarian Sales Techniques

OCTOBER 19, 2024

Malaysia’s Budget 2025 is out, on October 18th 2024, and it’s packed with changes that will touch nearly every aspect of your lives and mine, from salaries to taxes, and even our environment. Let me break it down in a personal, bite-sized way so we can get a sense of what’s coming for the year ahead ya. Boosting Wages (Finally!)

Medical sales 52

Medical sales Medical sales reps Government Ethics 52

Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. Centralized, well-trained, and empathetic call centers can drastically improve patient experience and satisfaction.

Healthcare 62

Healthcare Healthcare Marketing Media 62

PM360

SEPTEMBER 30, 2024

Beyond the obvious ethical benefits of environmental sustainability, investors believe that sustainable tech advancements can offer long-term returns due to their innovative nature. This approach bolsters collaboration among investors, patients, and innovation initiatives, resulting in better treatment efficacy and patient outcomes.

Manufacturing 52

Manufacturing Pharma Pharmaceutical Competition 52

Evolve Your Success

JANUARY 10, 2024

The magic about medical device sales is that anyone can get into the industry no matter the background; all it takes is having passion, commitment, and work ethic. This episode’s guests have the story to inspire you. That’s included but it’s more going to be about how you can be the most amazing ortho sales rep in your first year.

Sales 52

Sales Medical Medical sales Doctors 52

Healthcare Success

NOVEMBER 25, 2024

In this episode, I sit down with John Marchica, CEO of Darwin Research Group, to discuss how IDNs are transforming patient care. We also examine the ongoing challenges of value-based care and why it continues to miss the mark on enhancing patient experiences, improving population health, and managing costs. But I, you know, first got.

Healthcare 62

Healthcare Healthcare Doctors Physicians 62

PM360

MAY 21, 2024

At this level, strategic alignment, overall direction, expectations for AI systems, value alignments, and the organization’s ethics must be addressed. Working together, AI and humans can usher in a new era of productivity in pharma manufacturing that benefits all patients.

Manufacturing 52

Manufacturing Pharma Education Pharmaceutical manufacturing 52

PM360

OCTOBER 22, 2024

Daoud is an accomplished biopharmaceutical business executive who is passionate about bringing to market innovative therapeutics aimed at saving lives and improving the health of patients globally. Williams, Ph.D. as Chief Executive Officer.

Healthcare 52

Healthcare Healthcare Leads Marketing 52