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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Five Good Reasons GoodRx Should Be in Your 2024 HCP Media Plan

PM360

When it comes to platforms used by HCPs to better understand prescription drug pricing information, GoodRx is second only to a provider’s electronic health record (EHR). Is GoodRx in Your 2024 HCP Marketing Plan? Click here to learn more about GoodRx HCP media solutions and give us a try in your 2024 HCP marketing plan.

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MEDICAL ADHERENCE – Tapping Into Provider-Patient Bonds

PM360

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? 4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication.

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Engaging Patients in More Moments Along Their Care Journey

PM360

Doctor finder tools, for example, can help patients find care faster based on their unique needs, including location and insurance coverage. From there, doctors can discuss symptoms and explore testing options that can lead to a faster diagnosis.

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Focus On – Patient Experience

PM360

From conducting an easier process of scheduling doctors appointments to how patient feedback plays an important role in enhancing the experience, here is what our specialists had to say. PM360’s Focus On section examines a specific area of the life sciences industry. JENN MILLARD VP U.S.

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Can Marketing Save Women’s Healthcare?

Eversana Intouch

That’s why in 2024, we find ourselves still failing women in healthcare. They are more likely than men to suffer chronic conditions and use prescription drugs across all age groups. When it comes to healthcare, however, this model often fails to consider the good of all. Women represent more of the health care system than men.

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THE PM360 TRAILBLAZER AWARD “SILVER” WINNER – MARKETING TEAM OF THE YEAR – XDEMVY Consumer Team

PM360

The Branded Campaign: The “Mite Party” campaign uses animated, approachable mites to visualize the disease, destigmatize Demodex blepharitis, and educate patients about XDEMVY, the first and only prescription treatment that targets and kills the mites that cause the disease. The team’s work was innovative in several key ways.