Eversana Intouch

MARCH 19, 2024

That’s why in 2024, we find ourselves still failing women in healthcare. They are more likely than men to suffer chronic conditions and use prescription drugs across all age groups. When it comes to healthcare, however, this model often fails to consider the good of all. Women represent more of the health care system than men.

Healthcare 59

Healthcare Healthcare Marketing Prescription 59

PM360

OCTOBER 22, 2024

They become supportive extensions of the brand that work on a personalized level with patients and care teams, from the moment the prescription is written to other important points along the treatment journey. Even straightforward interactions like the initial prescription can be cluttered with unnecessary overlap and misalignment.

Patients 59

Patients Healthcare Provider Pharma Prescription 59

PM360

JUNE 24, 2024

prescriptions, medical devices, or other treatments). No one actually knows for sure until the prescription is sent for prior authorization. 1 Essentially, just because a physician prescribes a therapy, it is not a foregone conclusion that the patient will be covered by insurance.

Education 52

Education Patients Insurance Prescription 52

pharmaphorum

JANUARY 24, 2023

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact.

Medicine 91

Medicine Healthcare Healthcare Pharma 91

Pharmaceutical Representative Training

JUNE 22, 2024

In an effort to reduce the hazards connected with their use, regulations seek to regulate the prescription and distribution of these drugs. Case Summary: In 2020, this company agreed to pay $678 million to settle allegations that it violated the False Claims Act by paying kickbacks to doctors. References US Bureau of Labor Statistics.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

PM360

NOVEMBER 12, 2023

We can expect individual states to continue advancing their own privacy legislation, and cookies are officially disappearing after June 30, 2024, to boot. Where does this leave life sciences marketers? And what are the best tools and techniques to optically target patients and healthcare providers without running afoul of new regulations?

Patients 52

Patients Marketing Medical Pharmaceutical 52

PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Fifty percent of responders said they changed prescriptions because of social media information. Doctors love to talk to each other, especially when they share questions and concerns.

Media 122

Media Physicians Pharma reps Pharma Rep 122

Pharmaceutical Technology

JANUARY 6, 2023

District Judge Kimba Wood dismissed a whistleblower lawsuit against Novartis, that claimed the company had bribed doctors with kickbacks at speaker programs to incentivise doctors to prescribe Gilenya. This is the second time that allegations of Novartis violating the False Claims Act have been dismissed in the last three years.

Pharmaceutical 97

Pharmaceutical Doctors Healthcare Provider Prescription 97

World of DTC Marketing

MARCH 30, 2022

Roughly 1 in 4 adults report difficulty affording their prescription drugs, according to KFF polling. in traditional categories like hospitals, prescription drugs and doctors, and clinical services through 2024, while pandemic-related effects like COVID vaccines, testing and treatment, and expanded Medicaid coverage fall off.

Pharma 189

Pharma Prescription Insurance Doctors 189