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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Augmented Reality: Transforming Surgical Planning And Navigation

Infuse Medical

By 2024 there will be an estimated 1.7 In healthcare, where the mix of real-world and digital knowledge can help doctors make more educated decisions, this difference is absolutely vital. ☛ Components: AR technology in healthcare consists mostly in headgear, cameras, and advanced software.

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Five Good Reasons GoodRx Should Be in Your 2024 HCP Media Plan

PM360

Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the “usual suspects” for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset.

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MEDICAL ADHERENCE – Tapping Into Provider-Patient Bonds

PM360

4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication. As rep access opportunities continue to reduce, the data is clear: patients trust their doctors, HCPs are increasingly reliant on EHR systems, and both groups are concerned about medication costs and adherence. Resources: 1.

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Focus On – Patient Experience

PM360

From conducting an easier process of scheduling doctors appointments to how patient feedback plays an important role in enhancing the experience, here is what our specialists had to say. PM360’s Focus On section examines a specific area of the life sciences industry. JENN MILLARD VP U.S.

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THE PM360 TRAILBLAZER AWARD “SILVER” WINNER – MARKETING TEAM OF THE YEAR – XDEMVY Consumer Team

PM360

Providing patients with the knowledge and resources to discuss their symptoms with healthcare providers, leading to better diagnosis and treatment, was a key focus for both the disease education and branded campaigns. This has empowered patients to take control of their Demodex blepharitis with XDEMVY.

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Nine for 2023, part three: thriving or surviving?

pharmaphorum

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact.