PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). For example, when a doctor prescribes a new therapy, they often provide the patient or caregiver with materials about the treatment. In some cases, that material may be created by brand teams.

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Patients Healthcare Provider Pharma Prescription 59

PM360

MARCH 22, 2024

As of January 10, 2024, four PKD-free babies have been born as part of our 100 PKD-Free Babies initiative and more than 50 families are now part of our program,” said Richard Kellner founder of the PKD Outreach Foundation. We are pleased that our efforts to raise awareness about PKD and directly help families is succeeding.

Food and Drug Administration 52

Food and Drug Administration FDA Healthcare Healthcare 52

PM360

JANUARY 24, 2025

In the pharmaceutical sector, this evolved further with privacycompliant data enrichment, enabling hyper-personalized messaging for healthcare providers (HCPs). FiercePharma: The drive to digital in pharma marketing is overwhelming doctors, 2022hys.org/news/2024-06-surveyperception-scientists-credibility.html

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Marketing Sales Pharmaceutical CRM 52

Referral MD

MAY 30, 2024

If you’re ready to share your healthcare practice with more people, there are some strategies you need to keep in mind. Let’s review six key ways you can enhance patient referrals in 2024. Female Doctor Job Doctor’s Office Profession Doctor ( Image Source ) More on technology in a bit.

Patients 52

Patients Physicians Management Doctors 52

PM360

JUNE 24, 2024

Unique Conditions with a Familiar Story Rare disease patients often consult multiple doctors, including primary care physicians and specialists over a number of years before receiving the right diagnosis.

Patients 52

Patients Pharma Education Management 52

Evolve Your Success

APRIL 11, 2023

We had some great responses because it solves some problems on the clinician side, the patient side and the healthcare provider side. That’s an individual doctor change. You need to sell to those individual doctors. The interesting thing is doctors are people too. We are launching it here in the US.

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Sales Medical Medical sales Media 130

Evolve Your Success

JANUARY 10, 2024

One thing that is not talked about enough, and I’m going to have some guests on here in 2024, is that there are a lot of people who get into this space and then quit 5 or 6 months in. In every video we have shown, a doctor looks down and within 30 seconds goes, “How do I get this? It’s double-sided. We show a video.

Sales 130

Sales Medical Medical sales Doctors 130

PM360

JUNE 24, 2024

There are many digital channels through which to serve content, and educational channels targeting doctors and patients are used to spread awareness about the new drug. Educating Healthcare Providers (HCPs) Through Social Media Sponsored ads on social media apps can be used to promote peer-reviewed medical research and clinical studies.

Marketing 52

Marketing Patients Food and Drug Administration Education 52

PM360

NOVEMBER 12, 2023

We can expect individual states to continue advancing their own privacy legislation, and cookies are officially disappearing after June 30, 2024, to boot. And what are the best tools and techniques to optically target patients and healthcare providers without running afoul of new regulations?

Patients 52

Patients Marketing Medical Pharmaceutical 52

Pharmaceutical Representative Training

JUNE 22, 2024

Case Summary: In 2020, this company agreed to pay $678 million to settle allegations that it violated the False Claims Act by paying kickbacks to doctors. The Department of Justice (DOJ) accused this company of providing lavish meals, entertainment, and speaker fees to healthcare providers (HCPs) to induce them to prescribe their drugs.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

Healthcare Success

OCTOBER 31, 2024

Whenever we partner with multilocation healthcare providers, we know that some of their locations will need more marketing “nutrition" than others. To help you, I thought I would recreate a speech I just delivered at the 2024 Senior Care Marketing Summit in Las Vegas (SMASH). do we transition? terrifying for the patient.

Marketing 64

Marketing Media Patients Competition 64

Eversana Intouch

SEPTEMBER 27, 2024

With the theme “Shaping the Future of Anticancer Therapies,” ESMO 2024 saw record crowds and focused on advancements across immuno-oncology, antibody drug conjugates (ADCs) and numerous malignancies. And I am on site at ESMO 2024 in sunny Barcelona. Anne Marie, any insights into the unique trends at ESMO 2024?

Patients 59

Patients Medical Healthcare Healthcare 59

PM360

JUNE 24, 2024

Highlighting financial assistance programs, providing copay solutions, and collaborating with patient advocacy groups to explore additional resources can all make a significant difference. A system that connects patients with their entire care team—doctors, specialists, therapists—ensures everyone is on the same page.

Patients 118

Patients Education Healthcare Healthcare 118

Pharmaceutical Technology

JANUARY 6, 2023

District Judge Kimba Wood dismissed a whistleblower lawsuit against Novartis, that claimed the company had bribed doctors with kickbacks at speaker programs to incentivise doctors to prescribe Gilenya. This is the second time that allegations of Novartis violating the False Claims Act have been dismissed in the last three years.

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Pharmaceutical Doctors Healthcare Provider Prescription 97

Contrarian Sales Techniques

NOVEMBER 19, 2024

In 2024, the market is projected to generate approximately US$1.7 In Malaysia, these skills are critical because healthcare providers – whether they’re doctors, pharmacists, or purchasing officers – value trust and long-term relationships over flashy presentations. billion in revenue, with expectations to reach US$2.1

Sales 40

Sales Pharma Interpersonal Skills Sales Strategy 40