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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

In 2024, watch as the global trendsetter brings to bear its technological expertise combined with a captive Prime membership, brand recognition, and national employer buy-in to re-envision healthcare that truly works around the patient. Healthcare segment) across the nation as part of a $1 billion cost-cutting strategy.

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Behind the Breakthroughs and Practice-Changing Advances: Insights from ESMO 2024

Eversana Intouch

With the theme “Shaping the Future of Anticancer Therapies,” ESMO 2024 saw record crowds and focused on advancements across immuno-oncology, antibody drug conjugates (ADCs) and numerous malignancies. And I am on site at ESMO 2024 in sunny Barcelona. Anne Marie, any insights into the unique trends at ESMO 2024?

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Five Good Reasons GoodRx Should Be in Your 2024 HCP Media Plan

PM360

Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the “usual suspects” for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset.

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MEDICAL ADHERENCE – Tapping Into Provider-Patient Bonds

PM360

4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication. As rep access opportunities continue to reduce, the data is clear: patients trust their doctors, HCPs are increasingly reliant on EHR systems, and both groups are concerned about medication costs and adherence. Resources: 1.

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Focus On – Patient Experience

PM360

From conducting an easier process of scheduling doctors appointments to how patient feedback plays an important role in enhancing the experience, here is what our specialists had to say. PM360’s Focus On section examines a specific area of the life sciences industry. JENN MILLARD VP U.S.

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Elevating Patient Experiences by Breaking Down Internal Silos

PM360

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). For example, when a doctor prescribes a new therapy, they often provide the patient or caregiver with materials about the treatment. In some cases, that material may be created by brand teams.