Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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Healthcare Healthcare Marketing Media 62

European Pharmaceutical Review

OCTOBER 10, 2024

Feedback on the draft strategy can be submitted online here until 30 November 2024. The final strategy is anticipated to be adopted by March 2025, according to EMA and HMA. The post EMA publishes EU strategy to 2028 appeared first on European Pharmaceutical Review.

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Medicine Networking Competition Pharmaceutical 98

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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Medicine Healthcare Healthcare Pharma 98

Clarivate

DECEMBER 19, 2022

Expansion opportunities for 2024 are relatively obvious, since the partners could expand to the three states with Walmart Health locations (Arkansas, Illinois, Texas ). Either way, competition over employed providers among Medicare Advantage plans has only begun to heat up and UnitedHealth remains the plan to beat.

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Competition Retail Insurance Marketing 52

Nixon Gwilt Law

JANUARY 16, 2024

What can digital health innovators and investors anticipate for the industry in 2024? What can digital health innovators and investors anticipate for the industry in 2024? We asked our team to share their insights on healthcare innovation, new regulations, and trends we expect to impact your business this year. We know a few!

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Healthcare Healthcare Management Insurance 52

Nixon Gwilt Law

JANUARY 16, 2024

What can digital health innovators and investors anticipate for the industry in 2024? We asked our team to share their insights on healthcare innovation, new regulations, and trends we expect to impact your business this year. Read on to find out what else is on our Legal Vision Board for 2024! A close second would be Anthropic.”

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Healthcare Healthcare Management Insurance 52

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. They do not have biosimilar or generic competition available in the market.

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Manufacturing Marketing Competition Physicians 111

European Pharmaceutical Review

OCTOBER 8, 2024

CPHI Milan, the premier international pharmaceutical event, will be held from 8 to 10 October 2024 at Fiera Milano, Italy. The event is a key platform for global supply chain connections, offering unmatched opportunities to form partnerships, secure contracts, and stay competitive.

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Pharma Manufacturing Pharmaceutical Management 52

Nixon Gwilt Law

JUNE 24, 2024

The Digital Therapeutics Alliance Summit 2024 , held in Washington, D.C., Research indicates that patient outcomes significantly improve when patients feel like they have an important role in their healthcare journeys. One of the most compelling aspects of DTx is its potential to transform the patient-provider relationship.

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Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. The 7 tactics of marketing can help you: Develop a competitive advantage. My favorite example of packing in healthcare is “The Mommy Makeover.”

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Marketing Competition Patients Healthcare 113

Nixon Gwilt Law

JUNE 24, 2024

The Digital Therapeutics Alliance Summit 2024 , held in Washington, D.C., Research indicates that patient outcomes significantly improve when patients feel like they have an important role in their healthcare journeys. One of the most compelling aspects of DTx is its potential to transform the patient-provider relationship.

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FDA Education Healthcare Provider Patients 52

Healthcare Success

SEPTEMBER 6, 2024

On August 14, 2024, the Federal Trade Commission (FTC) introduced a rule banning fake reviews and misleading testimonials to improve marketing transparency and authenticity. As a healthcare organization, you already prioritize ethical practices and HIPAA compliance due to the nature of your business.

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Ethics Media Training Healthcare 62

Medico Reach

APRIL 21, 2022

Are you a healthcare marketer looking to promote your products? And in this competitive digital era, email marketing is still one of the best strategies to boost your sales. Healthcare email marketing allows you to reach out to your target audience and develop a relationship with them. Helps Set Your Brand Apart.

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PM360

MAY 21, 2024

beatriz.gonzalez@teads.com BEATRIZ GONZÁLEZ CASAURRÁN Senior Global Industry Director CPG at Teads In healthcare, streaming platforms, Connected TV (CTV), and omnichannel strategies are offering a myriad of new, efficient, and effective advertising opportunities.

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Media Healthcare Healthcare Marketing 105

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. That’s rare in healthcare, and we believe it likely improves communication and joint decision making along their health journey together.

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Media Prescription Healthcare Provider Patients 52

European Pharmaceutical Review

DECEMBER 19, 2024

Yet, AI remains the top area for investment over the next two years, according to 62 percent of respondents in Pistoias 2024 Lab of the Future report. For example, our 2024 paper on good machine learning practices, 7 or our FAIR Toolkit. Lab of the Future Survey 2024. Internet] GlobalData. Available from: [link] 2.

Pharmaceutical 52

Pharmaceutical Ethics Medicine Pharma 52

Clarify Health

APRIL 5, 2024

Having this data in hand during negotiations can help justify proposed rates and incentives, ensuring contracts are both competitive and fair – from both the payer’s and provider’s perspective. This helps identify those providers who are outliers and pinpoint where costs may be higher than average.

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Networking Competition Healthcare Marketing 52

PM360

DECEMBER 20, 2023

listed on the stock exchanges, is up 13%, according to Leerink Partners’ “Navigating the Complex Terrain: Healthcare and Biotech Markets in Q3 2023” report. Learn more about why each company went with its respective strategy and the current outlook for each company in 2024 and beyond. The deal is expected to close in 2024.

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Marketing Management Pharmaceutical Healthcare 109

PM360

MAY 10, 2024

May 9, 2024 /PRNewswire/ — VUE Health, a Boston-based healthcare advertising agency, has hired Zara Baker as Chief Digital Innovation Officer. Before that, she was the head of omnichannel strategy at Ionis Pharma and held senior digital roles at various healthcare and biopharma companies. SOURCE VUE Health

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PM360

DECEMBER 20, 2024

When the first biosimilars were approved by the FDA almost a decade ago, they were expected to provide a cost-effective alternative to expensive biologics, improve accessibility for patients and reduce healthcare spending by creating competition in the biologic market.

Physicians 52

Physicians Marketing Competition Management 52

Clarify Health

JANUARY 16, 2024

Employers are struggling under the weight of increasing healthcare costs for their employees — and are turning to third-party administrators to help. in 2024, according to a report from Mercer — and that projection includes changes employers plan to make to hold down costs.

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Networking Healthcare Healthcare Insurance 52

PM360

NOVEMBER 21, 2024

A rapidly changing clinical landscape and new competitive entrants had threatened Korlym’s established positioning in the marketplace. Additionally, strong HCP educational efforts led to record numbers of new prescribers reaching new heights in the first half of 2024.

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Marketing Education Prescription Pharmaceutical 52

Cesare Ferrari

SEPTEMBER 14, 2024

If you’re one of those asking what skills a medical sales rep will need to have to successfully navigate the complexity in today’s highly competitive medical market , you’ve arrived at the answer. Clearly, the competitiveness of the medical market demands more of a sales rep. Let me know in the section below.

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Medical sales reps Medical sales Sales Medical 52

Clarify Health

DECEMBER 5, 2023

hospitals must share clear, accessible information online about the standard charges for the services provided to improve healthcare price transparency. They will help strengthen efforts to access and analyze this valuable healthcare price data for patients and other stakeholders. Since January 2021, U.S.

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Healthcare Healthcare Competition Marketing 52

Clarivate

JULY 3, 2024

However, to realize the promise of these and other innovations, MedTech companies must navigate a fast-changing clinical, competitive and regulatory environment that presents a complex web of challenges. but factors such as an aging global population and increased access to healthcare bode well for future activity.

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Competition Medical Government Marketing 52

Clarivate

DECEMBER 6, 2022

In a fiercely competitive U.S. healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst.

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Networking Healthcare Healthcare Competition 52

PM360

SEPTEMBER 21, 2023

Attention deficit hyperactivity disorder (ADHD) drug Vyvanse (lisdexamfetamine dimesylate) , manufactured by Takeda, also is facing generic competition. In the respiratory area with inhalers, it’s tough to get drugs approved, so the competition comes slowly,” he said. In 2024, ARPA removes the 100% AMP cap.

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Management Manufacturing Sales Competition 105

pharmaphorum

NOVEMBER 17, 2022

Leela Barham argues that more transparency at a minimum is required next time around, should a VPAS style of agreement be agreed upon for 2024 onwards, and perhaps even a more radical re-think about how a deal is struck in the future. Predictable for government. Being forewarned is being forearmed after all. The other company is not named.

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pharmaphorum

JANUARY 4, 2023

providing personalised healthcare consisting in assessing, maintaining, or restoring the state of health of individuals. It has been proposed that the amount of these fees charged by the data holder must be transparent, proportionate, and “must not restrict competition” 10. When will it come into force?

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Pharmaceutical Electronics Healthcare Healthcare 98

European Pharmaceutical Review

FEBRUARY 7, 2023

Some of the current and anticipated proposals will not be adopted in 2023, or even before the end of tenure of the current European Commission in late 2024. However, a delicate balance will need to be struck between the need for affordable and accessible medicinal products and the desire to foster innovation and competitiveness in the EU.

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Medical Government Marketing Medicine 117

European Pharmaceutical Review

NOVEMBER 28, 2024

Without sufficient support systems and experienced reviewers, the implementation timelines were extended, with final compliance dates now pushed to December 2028 (from May 2024 originally). This situation raises concerns that similar delays could impact the EU AI Act, creating uncertainty for companies relying on clear, consistent timelines.

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Government Medical Safety Management 105

Clarivate

AUGUST 27, 2024

FDA approval in January 2024. Based on brisk uptake in the latter half of the first quarter, it appeared that PFA would account for at least 30% of the ablation market and $1 billion in sales by the end of 2024. Based on that adoption rate, year-end 2024 projections increased PFA market share to 40% with a market value of $1.5

Marketing 52

Marketing Competition FDA Electronics 52

Pharmaceutical Representative Training

OCTOBER 9, 2024

In the competitive world of pharmaceutical sales, effectively handling customer objections is crucial for success. 1 Salespeople often encounter various objections from healthcare professionals (HCPs) during the sales process, ranging from budget constraints to skepticism about the product’s efficacy. 2024, August 27).

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PM360

FEBRUARY 1, 2024

As we step into 2024, these insights pave the way for understanding the industry’s trajectory in the near future. This confidence, coupled with strategic planning and collaborative efforts, stands poised to drive the biotech sector towards ground breaking innovations that could redefine the future of healthcare.

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Recruitment Healthcare Healthcare Management 52

PM360

JUNE 24, 2024

How the platform is embracing influencer marketing and what healthcare can do about it. Pay Attention, Healthcare LinkedIn is an established player in healthcare communications, strengthened by the turmoil surrounding what once was Twitter and the great migration away from it. What Are Thought Leader Ads?

Media 52

Media Healthcare Healthcare Marketing 52

Star OUTiCO

DECEMBER 11, 2023

I started out in non-industry specific high street recruitment where I cut my teeth and then moved on to specialising in pharmaceutical recruitment and healthcare comes. Going forward into 2024 there are some exciting things which I’m keen to get stuck into. Candidates really need to set themselves apart from their competition.

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Recruitment Consulting Competition Specialization 52

Legacy MEDSearch

MARCH 7, 2024

Dexcom disclosed its plans to make Stelo available for purchase online without the need for a prescription, starting in summer 2024. The company aims to offer the device at a competitive price point, but further pricing details will be shared closer to the product’s release date.

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Food and Drug Administration FDA Food Management 52