PM360

MAY 15, 2023

She also launched pharmacy alerts, which is a critical pathway at point of prescribing that has helped to ensure physicians write the NRx to the correct pharmacy over 90% of the time when a specialty drug can only be filled at specific specialty pharmacies.

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Physicians Electronics Manufacturing Prescription 59

PM360

AUGUST 12, 2024

Winners Across Five Categories to Be Awarded During Ceremony at Digital Pharma East in Philadelphia, PA on September 10th August 12, 2023 – LOS ANGELES, CA – Digital Health Networks, today announced the finalists in the first annual CineHealth International Health and Wellness Film and Video Festival.

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PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. The Andaman7 Platform Solution. Patient Adherence System.

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Eversana Intouch

JANUARY 19, 2023

Success in 2023 will mean addressing each of those five issues meaningfully – understanding them fully and giving them real action, not just lip service. Pharma marketers in 2023 need to: Look for blind spots. Each year, we forecast several trends that will influence life-sciences marketing the most in the months to come ahead.

Medical 52

Medical Education Competition Marketing 52

Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. When AMJETIVA finally launched at the end of January 2023, its unusual, tiered pricing strategy made headlines. from 91% in 2023 to 36% by 2031. By end of year, as many as ten adalimumab biosimilars could be on the U.S. In 2022, it made its manufacturer, AbbVie, $21.2bn.

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PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. After this period, CMS will begin to include physician-administered drugs covered under Part B in the program.

Manufacturing 111

Manufacturing Marketing Competition Physicians 111

Nixon Gwilt Law

MAY 26, 2023

On March 21, 2023, CMS, in response to an application from AppliedVR, Inc., Temporary VR CPT Codes The American Medical Association ( AMA ) established several VR CPT codes on a Category III basis for 2023. More on that later. Let’s start with the VR code that CMS does pay for. Remote Therapeutic Monitoring (“RTM”).

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Healthcare Healthcare Marketing Healthcare Provider 119

PM360

APRIL 7, 2023

Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. Eliminating Barriers and Physician Frustration Pharma is investing at the point of care to help providers overcome prescribing hurdles and remove barriers for patients to start and stay on medication.

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Healthcare Success

NOVEMBER 7, 2022

They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023. In this article, you’ll learn: 4 Advertising Planning Strategies for 2023 6 Marketing Strategies That Outpace Market Disruption. 4 Advertising Planning Strategies for 2023.

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Pharmaceutical Technology

MAY 5, 2023

The regulator has set 16 December 2023 as a prescription drug user fee act (PDUFA) target goal date. We are excited to see our study data under FDA review as we believe the ReOpen trials found important benefits that Xhance could offer to physicians and their patients as a first-ever drug approved to treat chronic rhinosinusitis.”

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Food and Drug Administration FDA Physicians Prescription 52

PM360

JULY 13, 2023

Launched in April 2023, BrightInsight’s PSP+ Companion App, built on the compliant BrightInsight Platform, connects patients to the resources they need to complete prior authorization, register for financial assistance, understand and track their therapies, and much more. But outdated manual processes are complex and leave many patients out.

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Education Medical Patients Media 89

European Pharmaceutical Review

APRIL 21, 2023

6 Article: Five potential EU regulatory changes impacting the life sciences industry in 2023 … Scrutinising the supply chain An important but often opaque consideration is the supply chains in non-EU countries, which play a predominant role especially in the production of generic drugs and antibiotics. Baltruks D, Sowa M, Voss M.

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Pharmaceutical Technology

JUNE 14, 2023

The therapy is being offered immediately through prescription for eligible ALGS patients. Ipsen is also seeking marketing approval from the European Medicines Agency, with a final decision expected in the second half of 2023. More than 90% of patients who received treatment with odevixibat were pruritus responders.

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Food and Drug Administration FDA Transportation Prescription 52

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. Humira, the long-running blockbuster autoimmune drug, was not eligible for negotiations since it will have nine biosimilars on the market by the end of 2023. With 27.5%

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Prescription Physicians Manufacturing Healthcare 52

Clarify Health

MARCH 1, 2023

1] In a separate, controlled study, 80 percent of primary care physicians receiving micro-incentives referred patients to higher-value specialists they had never used before — representing a significant reduction in the total cost of care. pills per prescription than non-discordant clinicians. million on orthopedic MS-DRGs.[1]

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Physicians Prescription Medicine Management 52

PM360

MAY 15, 2023

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. Because nearly all prescriptions are now written electronically. An entire academic ecosystem is focused on physician “nudging.”

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Marketing Electronics Doctors Physicians 52

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Actavis, 570 U.S. 136 (2013), [link] opinions/12pdf/12-416_m5n0.pdf.

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Food and Drug Administration Pharma Manufacturing Prescription 52

PM360

JUNE 16, 2023

Before the COVID-19 pandemic, diagnostic testing procedures involved patients visiting HCPs—namely their physician or nurse practitioner—for sample collection. While her primary care physician wrote her concern off, Christine chose to undergo a colonoscopy which revealed that she had Stage 3 cancer and a nearly two-inch tumor in her rectum.

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Marketing Healthcare Healthcare Medical 52

Medico Reach

JUNE 20, 2024

billion in 2023. Cynosures innovative products are utilized worldwide by physicians, aesthetic business owners and other healthcare practitioners to enhance their practices with a comprehensive array of laser and RF technologies and technical, clinical and support services. billion in 2024 to $81.66 and Canada.

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Medical Physicians Engineering Marketing 52

Pharmaceutical Representative Training

JANUARY 29, 2025

While biologics only account for 2% of overall prescriptions, they contribute to 37% of net drug spending [1]. billion and $13 billion in 2023, respectively. Prices can range anywhere from $3,000 a year for asthma, eczema, and allergy treatments to $100,000 or more per year for certain cancers.

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Marketing Healthcare Healthcare Physicians 52

Eversana Intouch

FEBRUARY 23, 2023

We heard it from pharmaceutical executives, who see inflation as their top concern in 2023; from economists we interviewed; and most importantly, from patients, in a recent survey of 200 American patients that EVERSANA INTOUCH conducted. As economist Mark Zandi of Moody’s recently told CNBC, “I’ve never seen anything like it.”

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Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

We heard it from pharmaceutical executives, who see inflation as their top concern in 2023; from economists we interviewed; and most importantly, from patients, in a recent survey of 200 American patients that EVERSANA INTOUCH conducted. As economist Mark Zandi of Moody’s recently told CNBC, “I’ve never seen anything like it.”

Marketing 52

Marketing Pharma Patients Insurance 52

PM360

JUNE 24, 2024

prescriptions, medical devices, or other treatments). 1 Essentially, just because a physician prescribes a therapy, it is not a foregone conclusion that the patient will be covered by insurance. No one actually knows for sure until the prescription is sent for prior authorization.

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Education Patients Insurance Prescription 52

PM360

MAY 15, 2023

By utilizing point-of-care channels at the right time as an ongoing critical marketing tactic, brands can effectively drive increased script lift—the measurement of prescriptions being written from when the point-of-care campaign started to its culmination.

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Marketing Patients Prescription Healthcare 52

Nixon Gwilt Law

JANUARY 16, 2024

The Perennial Trend: Weight Loss You may not realize it, but you probably know someone taking a GLP-1 prescription (glucagon-like peptide-1 receptor agonists like Ozempic and semaglutide) to shed pounds. Rebecca says, “ New and existing companies will offer GLP-1 prescriptions for weight loss. “The

Healthcare 52

Healthcare Healthcare Management Insurance 52

Nixon Gwilt Law

JANUARY 16, 2024

The Perennial Trend: Weight Loss You may not realize it, but you probably know someone taking a GLP-1 prescription (glucagon-like peptide-1 receptor agonists like Ozempic and semaglutide) to shed pounds. Rebecca says, “ New and existing companies will offer GLP-1 prescriptions for weight loss. “The

Healthcare 52

Healthcare Healthcare Management Insurance 52

PM360

SEPTEMBER 7, 2023

Yet, physicians find that establishing communication with caregivers can be challenging. Medical portals streamline the process for patients/caregivers to request appointments, prescription refills, or referrals. An AARP survey 11 revealed that 39% of HCPs felt interacting with caregivers was too time consuming.

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Healthcare Healthcare Education Patients 52

Rep-Lite

JUNE 28, 2023

According to recent statistics, the global medical technology market is projected to reach a staggering US$570.70bn in 2023. In today’s ever-evolving healthcare landscape, the demand for skilled medical sales professionals is skyrocketing.

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Medical sales Sales Medical Medical sales reps 52

Rep-Lite

MARCH 21, 2024

Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. In 2023, sales amounted to about 863 million dollars. However, for this exploration, we will be using the umbrella term, medical sales representative.

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Medical sales Medical sales reps Sales Medical 52

PM360

DECEMBER 14, 2022

that didn’t stop us from asking 10 industry experts to take their best shot at anticipating what to expect in 2023 and beyond. So, in order to help best prepare you for what might come, we asked these 10 individuals to peer into their crystal balls and let us know: What will be the biggest trend(s) marketers will be talking about in 2023?

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PM360

OCTOBER 13, 2023

They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP). It seems fewer doctors guide patients to intermittent fasting (62%) or anaerobic exercise (55%) than to prescription weight loss drugs and aerobic exercise.

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Healthcare Healthcare Doctors Pharma 59

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Households in 2022,” May 2023. 7 Figure 3: Share of U.S.

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PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. 3 They are also 2.6 In the U.S., 5 This links to 22% of U.S.

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pharmaphorum

SEPTEMBER 30, 2022

“Physicians will be able to prescribe immediately, and we anticipate specialty pharmacies will be able to start to fill prescriptions and ship Relyvrio to people with ALS in the next four to six weeks.” The drug was also filed for approval in Europe in February, with a decision due in early 2023.

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PM360

NOVEMBER 21, 2024

Since 2011, they have helped Americans save over $75 billion on medications, bridging gaps in traditional insurance coverage and enabling over 100 million prescriptions annually. These scholarships include Equity in Pharmacy, Future Black Physicians and Physician Associates, and Nurses for Change.

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Insurance Physicians Healthcare Healthcare 52

Clarify Health

APRIL 1, 2023

The focus of the 2023 NPHW is “Centering and Celebrating Cultures in Health” to ensure everyone has access to the care, therapies, and resources needed to live a long and healthy life. To do so, we must address and prevent the underlying causes of poor health and disease risk. visits), emergency room visits (0.7

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Healthcare Healthcare Management Medical 52

Referral MD

JULY 5, 2022

With its array of benefits and growing popularity, the Global Electronic Health Records (EHR) Market is expected to reach $33,294 million by 2023. As a result, physicians can access accurate patient information and work accordingly. It helps take a load off the administration department and better track appointments and prescriptions.

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