PM360

MAY 15, 2023

After a developmental day of shadowing a pharma sales rep, the fire was lite and she joined the sales team never looking back, ultimately landing her a role at ConnectiveRx in 2010. Laura is not shy about sharing her cancer experience. Laura has educated the new ConnectiveRx employees on the “real” patient journey.

Sales 94

Sales Pharma sales reps Prescription Recruitment 94

Pharmaceutical Technology

JANUARY 16, 2023

Pharma may have to navigate a difficult path through relatively slow-to-fall inflation in regions outside the US. Untamed inflation is a top concern for the pharmaceutical industry globally in 2023. Negotiations over these products are expected from October 2023 and run until August 2024.

Pharma 64

Pharma Pharmaceutical Manufacturing Marketing 64

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

European Pharmaceutical Review

MARCH 18, 2025

Novo Nordisk has regained full membership with the Association of the British Pharmaceutical Industry (ABPI), following suspension in 2023. The Prescription Medicines Code of Practice Authority (PMCPA) conducted an in-depth investigation into the case , and requested a further audit from Novo Nordisk.

Pharmaceutical 59

Pharmaceutical Prescription Government Medicine 59

PM360

APRIL 7, 2023

This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. pharma sales in 2020) and the size of 340B discounts (25-50%), companies may see significantly reduced revenues for important products. The 340B battle will rage on.

Manufacturing 97

Manufacturing Insurance Marketing Government 97

PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Pharma marketing campaigns have traditionally been brand awareness oriented, with limited direct conversion potential.

Prescription 52

Prescription Media Pharma Patients 52

pharmaphorum

DECEMBER 15, 2022

A pharma industry organisation has warned that record levels of revenue clawback from the UK government is threatening “footprint, R&D and manufacturing investments” in the country. “The industry now regards the current approach, due to end in 2023, as broken.” VPAS tax on top. .” VPAS tax on top.

Pharma 73

Pharma Government Manufacturing Medicine 73

Pharmaceutical Technology

DECEMBER 4, 2022

Others are made by big pharma giants like Boehringer Ingelheim , Novartis , or Pfizer , which has raised the expectations for a competitive market. . Indeed, Amgen’s biosimilar was approved in September 2016, but the company was not able to launch it until January 2023 in the US. Temporary first-to-market advantage.

Marketing 104

Marketing Physicians Competition Patients 104

PM360

JULY 13, 2023

By fostering cross-stakeholder coordination and support across pharma brands, HCPs, pharmacies, and insurance companies, we can pave the way for better solutions that enhance adherence and, ultimately, improve patient outcomes. What if the industry were to incentivize persistence over new prescriptions?

Medical 98

Medical Patients Education Transportation 98

European Pharmaceutical Review

APRIL 21, 2023

6 Article: Five potential EU regulatory changes impacting the life sciences industry in 2023 … Scrutinising the supply chain An important but often opaque consideration is the supply chains in non-EU countries, which play a predominant role especially in the production of generic drugs and antibiotics. Baltruks D, Sowa M, Voss M.

Pharma 98

Pharma Food and Drug Administration Medicine Pharmaceutical 98

Pharmaceutical Technology

JANUARY 16, 2023

Pharma may have to navigate a difficult path through relatively slow-to-fall inflation in regions outside the US. Untamed inflation is a top concern for the pharmaceutical industry globally in 2023. Negotiations over these products are expected from October 2023 and run until August 2024.

Pharma 52

Pharma Pharmaceutical Manufacturing Marketing 52

PM360

AUGUST 12, 2024

Winners Across Five Categories to Be Awarded During Ceremony at Digital Pharma East in Philadelphia, PA on September 10th August 12, 2023 – LOS ANGELES, CA – Digital Health Networks, today announced the finalists in the first annual CineHealth International Health and Wellness Film and Video Festival.

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Networking Media Pharma Distribution 94

PM360

JANUARY 24, 2025

Advertisers want to engage audiences, but at the same time, need to adhere to updated FDA guidance released in November of 2023 for pharmaceutical ads. To help navigate this new rule, heres what pharma marketers need to know: 1.

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Side effects Media Networking FDA 52

Pharmaceutical Technology

MARCH 17, 2023

This is partly due to the differing business models used by pharma companies and digital therapeutic developers. Prescription digital therapeutics must go through regulatory agencies and have clinical data, says Chris Wasden, chief strategy officer (CSO) of Twill Health, a US-based digital therapeutics company.

Prescription 111

Prescription Pharmacology Medical Pharma 111

Eversana Intouch

JANUARY 19, 2023

Success in 2023 will mean addressing each of those five issues meaningfully – understanding them fully and giving them real action, not just lip service. Pharma marketers in 2023 need to: Look for blind spots. Each year, we forecast several trends that will influence life-sciences marketing the most in the months to come ahead.

Medical 52

Medical Education Competition Marketing 52

Pharmaceutical Technology

DECEMBER 15, 2022

They requested recognition that the prescription medicines sector is critical in the EU and that national emergency plans for gas/oil supplies should apply, reducing the complexity and cost of regulatory compliance and reform of medicines procurement and pricing models. Inflation can damage production viability of European drugs.

Medicine 98

Medicine Transportation Manufacturing Pharma 98

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. Pharma Manufacturer Solutions. Vincent Keunen.

Prescription 105

Prescription Medical Patients Side effects 105

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Actavis, 570 U.S. 136 (2013), [link] opinions/12pdf/12-416_m5n0.pdf.

Food and Drug Administration 52

Food and Drug Administration Pharma Manufacturing Prescription 52

pharmaphorum

OCTOBER 24, 2022

A sweetened offer from Sumitomo Pharma has convinced endocrinology specialist Myovant to agree to a takeover, after its first was rejected. “Myovant’s two products…have substantial potential,” said Sumitomo Pharma’s chief executive Hiroshi Nomura. The stock hit just under $25 in trading today.

Biopharma 75

Biopharma Marketing Pharma Prescription 75

Healthcare Success

NOVEMBER 7, 2022

They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023. In this article, you’ll learn: 4 Advertising Planning Strategies for 2023 6 Marketing Strategies That Outpace Market Disruption. 4 Advertising Planning Strategies for 2023.

Marketing 52

Marketing Media Healthcare Healthcare 52

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. We heard it from pharmaceutical executives, who see inflation as their top concern in 2023; from economists we interviewed; and most importantly, from patients, in a recent survey of 200 American patients that EVERSANA INTOUCH conducted.

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. We heard it from pharmaceutical executives, who see inflation as their top concern in 2023; from economists we interviewed; and most importantly, from patients, in a recent survey of 200 American patients that EVERSANA INTOUCH conducted.

Marketing 52

Marketing Pharma Patients Insurance 52

Contrarian Sales Techniques

FEBRUARY 24, 2023

For instance… I would like to share an idea with you that I believe has great potential for local pharma companies in the current business landscape. I believe that the telemedicine industry presents a significant opportunity for pharma companies to expand their business and contribute to improving healthcare services in the country.

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. 3 For those who think trust is a “soft” metric, here are some hard numbers. How are they different?

Media 52

Media Prescription Healthcare Provider Patients 52

PM360

JULY 13, 2023

Launched in April 2023, BrightInsight’s PSP+ Companion App, built on the compliant BrightInsight Platform, connects patients to the resources they need to complete prior authorization, register for financial assistance, understand and track their therapies, and much more. But outdated manual processes are complex and leave many patients out.

Education 89

Education Medical Patients Media 89

European Pharmaceutical Review

JANUARY 25, 2024

It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records. References European Commission, (26 April 2023). Euractiv (6 October 2023). European Commission (26 April 2023). Article 63 Euractiv (26 September 2023).

Healthcare 98

Healthcare Healthcare Safety Electronics 98

PM360

APRIL 7, 2023

With new “disruptive” market entrants, how does the PBM landscape change, how are consumer perceptions altered, and how do pharma marketers stay ahead of the game to deliver differentiated value for brands? This program, powered by GoodRx, bills itself as: “Free prescriptions, plus hundreds of prescriptions for $6 or less with membership.”

Marketing 52

Marketing Prescription Insurance Medical 52

Pharmaceutical Technology

OCTOBER 31, 2022

The regulator has set 29 August 2023 as a Prescription Drug User Fee Act (PDUFA) goal date. The company has also established partnerships with Ajinomoto Bio-Pharma Services for finished drug products and with FUJIFILM Diosynth Biotechnologies for drug substance manufacturing.

Food and Drug Administration 59

Food and Drug Administration FDA Distribution Prescription 59

Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. When AMJETIVA finally launched at the end of January 2023, its unusual, tiered pricing strategy made headlines. from 91% in 2023 to 36% by 2031. By end of year, as many as ten adalimumab biosimilars could be on the U.S. In 2022, it made its manufacturer, AbbVie, $21.2bn.

Marketing 97

Marketing Physicians Manufacturing Competition 97

Pharmaceutical Technology

MAY 24, 2023

Whilst the pharma industry has been relatively slow in developing new treatments – an array of legal challenges posed to pharma companies and pharmacies implicated in the crisis still trundles on. The year 2023 has seen some landmark regulatory developments to contain the crisis.

FDA 59

FDA Food and Drug Administration Prescription Medical 59

PM360

APRIL 7, 2023

In pharma, an educated patient will be a more empowered and compliant patient. Coordinating Around a Shared Decision Pharma marketers also need to embrace the reality that our audience is made up of individuals with a uniquely connected relationship with one another, one which depends on coordination and shared decision-making.

Education 98

Education Doctors Patients Physicians 98

pharmaphorum

AUGUST 31, 2022

The therapy has already been approved in the EU and UK as a medical device, and Futura is hoping to secure FDA approval of the formulation in the first quarter of 2023 as an over-the-counter (OTC) product. ” The post Futura eyes FDA filing as topical ED drug passes phase 3 test appeared first on.

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FDA Side effects Medical Prescription 52

PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. The Medical Literature Reports on POC Too; They Call it “Nudging” It’s not just pharma that’s interested in changing prescriber behavior. And to do that in today’s digital age, you’ve got to think “EHR.” An entire academic ecosystem is focused on physician “nudging.”

Marketing 52

Marketing Electronics Doctors Physicians 52

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. Humira, the long-running blockbuster autoimmune drug, was not eligible for negotiations since it will have nine biosimilars on the market by the end of 2023. With 27.5%

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

pharmaphorum

AUGUST 17, 2022

The first lawsuit claiming that gastrointestinal drug Zantac causes cancer has been voluntarily dismissed a week before it was due to come to trial, in an early victory for the pharma companies that will defend themselves from the allegations.

Sales 52

Sales Prescription Manufacturing FDA 52

Eversana Intouch

MARCH 19, 2024

They are more likely than men to suffer chronic conditions and use prescription drugs across all age groups. Brands like Bodyform, Modybodi and many other pharma brands are leading women’s healthcare marketing to highlight the raw, authentic emotions that come with being a woman, but are rarely acknowledged.

Marketing 59

Marketing Healthcare Healthcare Prescription 59

Pharmaceutical Representative Training

JANUARY 29, 2025

While biologics only account for 2% of overall prescriptions, they contribute to 37% of net drug spending [1]. Newer or less prominent manufacturers will struggle the most with these challenges, but there are teams with the experience and tools to overcome these obstacles and get more biosimilars into the pharma market.

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Marketing Healthcare Healthcare Physicians 52