Contrarian Sales Techniques

NOVEMBER 19, 2024

It’s a reality for many of us in pharma sales in Malaysia. In 2023, the Ministry of Health reported that over 1,600 websites selling illegal pharmaceutical products were blocked, highlighting the scale of the issue. Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal.

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Medicine Sales Pharma Doctors 52

Impetus Digital

NOVEMBER 23, 2023

With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space.

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Education Healthcare Provider Physicians Patients 52

Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. Veeva will support Salesforce Classic until the end of 2023, and we will assist customers as they move to the new Veeva CRM desktop experience, built on Lightning. Will they still be out driving all the time? Maybe they’ll just be using their phones.

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CRM Key account management Doctors Pharma reps 52

Contrarian Sales Techniques

JULY 11, 2024

Meet Wei Wei isn't your typical high-flying pharma rep. The truth is, Wei used to be that kind of rep. By the end of 2023, he had exceeded his sales target by a whopping 200%. Forget fancy suits and briefcases overflowing with brochures for the latest wonder drug. News of his success spread within Generico M Bhd.

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Doctors Medical Sales Patients 52

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. Pharmaceutical sales have changed.

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Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

PM360

NOVEMBER 21, 2022

What will be the biggest changes in the point of care marketing space in 2023 and beyond? As pharma marketers, we’ve traditionally been asked to lead conversations with a single-focused messaging framework. As we move into 2023, the need for targeted patient messaging around wellness, prevention, and screening will grow more dire.

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Marketing Physicians Patients Doctors 52