World of DTC Marketing

MARCH 10, 2022

The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023. AbbVie significantly inflated prices over the past two decades for patients in the U.S. The executives at AbbVie make over $300 million.

Prescription 205

Prescription Pharmaceutical products Pharmaceutical Marketing 205

InCrowd

AUGUST 17, 2023

Prescriber Perspectives on Weight Loss Drugs in 2023 Examine how healthcare professionals (HCPs) view and prescribe weight loss drugs currently on the market in our new Instant Insights report. Download the report today. The post Instant Insights – Weight Loss Drugs appeared first on InCrowd.

Prescription 130

Prescription Physicians Management Healthcare 130

pharmaphorum

DECEMBER 22, 2022

The life sciences industry is flexing towards innovation in new areas, faster than ever before, and increasing patient care in astonishing ways. We can now measure patient activity, steps, and movement continuously and in real time, which serves as a new potential indicator of treatment effectiveness.

FDA 97

FDA Patients Electronics Medical 97

PM360

MAY 15, 2023

As the company grew their patient services offerings, Laura has spearheaded the creation of many solutions which have driven sales into hundreds of brands over the last 13 years. Laura has educated the new ConnectiveRx employees on the “real” patient journey. Interestingly, her approach was not only shaped by professional aptitude.

Sales 94

Sales Pharma sales reps Prescription Recruitment 94

Nixon Gwilt Law

FEBRUARY 27, 2023

Late Friday (February 24, 2023), the US Drug Enforcement Agency (DEA) released a proposed rule to make permanent some of the flexibilities allowed during the Public Health Emergency (PHE) for telemedicine companies whose providers prescribe controlled substances.

Prescription 105

Prescription Medical Patients Specialization 105

PM360

JULY 13, 2023

PM360 asked experts in helping patients stay on their prescribed therapies about where the industry could make the biggest improvements and how to better detect potential barriers. How can the industry better monitor and detect potential barriers to adherence for individual patients? How can they improve?

Medical 98

Medical Patients Education Transportation 98

PM360

JULY 13, 2023

“Drugs don’t work in patients who don’t take them,” C. 2021 revealed that roughly one in four prescriptions were never filled. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. 2021 revealed that roughly one in four prescriptions were never filled.

Patients 98

Patients Side effects Insurance Medical 98

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

Pharmaceutical Technology

DECEMBER 4, 2022

Indeed, Amgen’s biosimilar was approved in September 2016, but the company was not able to launch it until January 2023 in the US. In September 2017, Amgen announced that it reached a global settlement with AbbVie, scheduling Amjevita’s American launch for January 31, 2023. Product variation creates patient uncertainty.

Marketing 104

Marketing Physicians Competition Patients 104

PM360

APRIL 7, 2023

Reduced patient out-of-pocket (OOP) costs in Part D have the potential to reduce beneficiary reliance on foundation support, with commensurate reductions in manufacturer donations required. The business-to-business market leaders must find new and creative ways to help patients receive their treatments.

Manufacturing 97

Manufacturing Insurance Marketing Government 97

PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Let’s face it, most consumers seek convenience wherever they can find it.

Prescription 52

Prescription Media Pharma Patients 52

Pharmaceutical Technology

MAY 25, 2023

ATI-1501 has been designed to enable the wider use of metronidazole in patients who have difficulty swallowing. The US Food and Drug Administration has set 23 September 2023 as the prescription drug user fee action date for ATI-1501.

Food and Drug Administration 105

Food and Drug Administration Prescription Food Medicine 105

PM360

NOVEMBER 21, 2024

Because the signs and symptoms of endogenous hypercortisolism often masquerade as those of other conditions, patients often go undiagnosed for between five and ten years, leading to significantly increased morbidity and mortality.

Marketing 52

Marketing Education Prescription Sales 52

Pharmaceutical Technology

MAY 26, 2023

This 691-patient study was conducted in Europe, the US, Japan and Australia. Today’s acceptance marks a significant advancement towards the goal of providing patients with previously treated metastatic colorectal cancer a much-needed therapeutic option, given the limited treatment options currently available to patients.”

Food and Drug Administration 105

Food and Drug Administration FDA Prescription Food 105

PM360

MAY 21, 2024

Navigating the complex healthcare system can be a stressful experience for patients, from obtaining a diagnosis to finding the right specialty care or treatment. To help alleviate some of the challenges patients face, it’s crucial to meet them with personalized resources that fit their needs at different stages throughout their journey.

Patients 52

Patients Prescription Side effects Doctors 52

MedReps

JANUARY 30, 2023

Medical Sales Trends to Watch Out For in 2023 If you want to know what the future holds and create some forward-thinking sales goals, then check out these medical sales trends to watch out for in 2023. Along with an increase in elderly people, there’s also more healthcare spending taking place. Some are located throughout the world.

Medical sales 74

Medical sales Medical Sales Sales goal 74

PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? The reasons why a patient may not take their medication are plentiful, and as a result so are the solutions now available to attempt to solve this issue. But it is not a simple answer. Furthermore, it is estimated to reach $6.5 Vincent Keunen.

Prescription 105

Prescription Medical Patients Side effects 105

PharmExec

APRIL 14, 2023

Using prescription digital therapeutics can lead to better outcomes for patients, making them a win-win for pharma and patients.

Pharma 52

Pharma Prescription Leads Patients 52

Pharmaceutical Technology

MAY 2, 2023

The regulatory body has also granted priority review to the application and set 28 August 2023 as a target date for the prescription drug user fee act (PDUFA). The European Medicines Agency (EMA) has also validated the Type II variation application for Reblozyl.

Food and Drug Administration 98

Food and Drug Administration FDA Safety Prescription 98

PM360

MAY 15, 2023

Karina Castagna SVP Access and Adherence OptimizeRx Advancing Digital Access at Point-of-Care Karina Castagna believes every life sciences company must have digital omnichannel as a key pillar in its marketing and access strategy for point of care (POC) and point of prescribe to better serve both providers and patients.

Physicians 59

Physicians Electronics Manufacturing Prescription 59

Pharmaceutical Technology

MARCH 17, 2023

As the field of digital therapeutics continues to broaden, specific uses in mental health and neurology are increasingly making headway for patients and on the market. In contrast, non-prescription digital therapeutics do not need clinical data to enter the market, says Wasden, adding that evidence from observational studies suffices.

Prescription 111

Prescription Pharmacology Medical Pharma 111

European Pharmaceutical Review

OCTOBER 17, 2024

These factors may increase the likelihood that patients and caregivers carry it regularly. 8 An additional study in patients experiencing anaphylaxis symptoms following an oral food challenge demonstrated that neffy reversed anaphylaxis symptoms within the same timeframe typically observed for injection products. Lowenthal R.

Food and Drug Administration 121

Food and Drug Administration Medicine Consulting Food 121

Eversana Intouch

JANUARY 19, 2023

Success in 2023 will mean addressing each of those five issues meaningfully – understanding them fully and giving them real action, not just lip service. Pharma marketers in 2023 need to: Look for blind spots. Each year, we forecast several trends that will influence life-sciences marketing the most in the months to come ahead.

Medical 52

Medical Education Competition Marketing 52

PM360

JULY 13, 2023

Here are twelve of the best examples of programs, strategies, solutions, technology, and more that companies have developed or are using to keep patients on their prescribed therapies. But outdated manual processes are complex and leave many patients out. But outdated manual processes are complex and leave many patients out.

Education 89

Education Medical Patients Media 89

Pharmaceutical Technology

JUNE 20, 2023

Everyone at Santhera has been working diligently to advance vamorolone in order to make this important treatment option available to patients. The US FDA has assigned 26 October 2023 as the Prescription Drug User Fee Act (PDUFA) date for its decision.

Food and Drug Administration 98

Food and Drug Administration FDA Prescription Medicine 98

Pharmaceutical Technology

JUNE 19, 2023

The FDA will make an approval decision by the new Prescription Drug User Fee Act (PDUFA) target action date of 16 September 2023. The reason for this review extension was undisclosed in the announcement. In July 2022, GSK acquired the therapy as part of its $1.9bn acquisition of Sierra Oncology.

Food and Drug Administration 98

Food and Drug Administration FDA Prescription Food 98

pharmaphorum

NOVEMBER 2, 2022

Lilly’s head of diabetes, Mike Mason, said on the company’s results call that the rollout of Mounjaro (tirzepatide) was “really unprecedented” for a new diabetes therapy in the US, and had been driven by “tremendous patient satisfaction and the visible results that people experience.”

Sales 105

Sales FDA Distribution Prescription 105

European Pharmaceutical Review

JANUARY 25, 2024

Within the EU, patient information leaflets (PILs) are not merely a regulatory requirement but a cornerstone of patient safety. It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records.

Healthcare 98

Healthcare Healthcare Safety Electronics 98

Healthcare Success

NOVEMBER 7, 2022

They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023. In this article, you’ll learn: 4 Advertising Planning Strategies for 2023 6 Marketing Strategies That Outpace Market Disruption. 4 Advertising Planning Strategies for 2023.

Marketing 52

Marketing Media Healthcare Healthcare 52

PM360

APRIL 7, 2023

At its heart, the point of care has always revolved around the when and where patients are making decisions about their health. But now patients can also see an HCP via telehealth or chat with them through an online patient portal. Put yourself in the shoes of your patients. Understand how precise you can get.

Doctors 98

Doctors Education Patients Physicians 98

Nixon Gwilt Law

MAY 26, 2023

Providers are already integrating Virtual Reality ( VR ) into patient care in a variety of ways. So, how do patients get access to this technology, and how do providers get paid for using it? Reimbursement impacts patient access, business and revenue models, investment potential, and product development. More on that later.

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

PM360

AUGUST 12, 2024

Winners Across Five Categories to Be Awarded During Ceremony at Digital Pharma East in Philadelphia, PA on September 10th August 12, 2023 – LOS ANGELES, CA – Digital Health Networks, today announced the finalists in the first annual CineHealth International Health and Wellness Film and Video Festival.

Networking 94

Networking Media Pharma Distribution 94

Pharmacy Times

AUGUST 18, 2023

Based on results from a trial of repotrectinib in patients with ROS1-positive locally advanced or metastatic non-small cell lung cancer, the FDA accepted the New Drug Application and set a Prescription Drug User Fee Act goal date of November 27, 2023.

Prescription 48

Prescription FDA Patients 48

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. Having a comprehensive and accessible directory on your website may give your potential patients the retail experience they crave and help boost conversions in the digital age.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. When AMJETIVA finally launched at the end of January 2023, its unusual, tiered pricing strategy made headlines. from 91% in 2023 to 36% by 2031. By end of year, as many as ten adalimumab biosimilars could be on the U.S. In 2022, it made its manufacturer, AbbVie, $21.2bn.

Marketing 97

Marketing Physicians Manufacturing Competition 97

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. However, the impact of the new law will reverberate in the industry for years to come.

Manufacturing 111

Manufacturing Marketing Competition Physicians 111

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. In addition, millions of their patients use GoodRx.

Media 52

Media Prescription Healthcare Provider Patients 52