pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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Medicine Healthcare Healthcare Pharma 98

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Providers are already integrating Virtual Reality ( VR ) into patient care in a variety of ways. So, what are the reimbursement options for healthcare VR? Virtual Reality.

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. Safe to say, the last several years have been extraordinarily difficult for health systems – in 2023 alone, 40% of health systems were not profitable.

Healthcare Provider 52

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Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. Safe to say, the last several years have been extraordinarily difficult for health systems – in 2023 alone, 40% of health systems were not profitable.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 78

Impetus Digital

JANUARY 13, 2023

Further, based on over a decade of feedback from thousands of healthcare provider (HCP) advisors, across all therapeutic areas, we are consistently hearing that asynchronous engagements are the #1 preferred way of engaging with Big Pharma. . This will not be the year, however, that AI will take the place of human experts.

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Pharma Medical Patients Healthcare 95

PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 Solving this will require reassembling these solutions to put the patient at the center of the healthcare experience. fitness trackers).

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Healthcare Healthcare Consulting Healthcare Provider 98

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. Manufacturers can use 2023 as a time to examine these and other causes of patient drop-off in greater detail, and develop actionable solutions for each product in their portfolio. in 1979 to 2.8%in

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Prescription Manufacturing Patients Side effects 105

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Clarify Health

SEPTEMBER 5, 2023

Here are our top three provider network optimization strategies for health plans seeking to gain market share and manage claims spend in 2023 and beyond. Use healthcare provider data to boost network performance Assessing provider performance is one of the key challenges of network design and optimization.

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PM360

OCTOBER 13, 2023

Eight in 10 people polled (87%) said they trust their healthcare provider, which might help with the anxiety. Overall, 55% of patients say health education would empower them to talk to their HCP about their health.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

Healthcare 59

Healthcare Healthcare Patients Side effects 59

Scott Burrows

MARCH 29, 2023

Healthcare Resilience is More than Dollars and Cents As a healthcare resilience and overcoming adversity speaker , it was interesting to read a recent piece (February 7, 2023) by physician and healthcare expert, Sanjay Saxena titled, “For US Hospitals, Resilience Requires Tough Choices.” Change must start today.

Healthcare 52

Healthcare Healthcare Healthcare Provider Media 52

Impetus Digital

FEBRUARY 1, 2024

Register for one of Impetus’ upcoming webinars between February 26-28: Top-5 Trends in Virtual KOL Engagement About the webinar We’re taking a look at the top trends from 2023 and share our predictions for the new year. Book a Consultative Demo The post KOL Engagement Trends Webinar appeared first on Impetus Digital.

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Professional Services Education Patients Healthcare Provider 97

LEVO Health

JUNE 14, 2024

The healthcare industry – along with the rest of the modern world – is witnessing a transformative shift with the integration of artificial intelligence (AI), reshaping the way providers interact with and care for patients.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

Infuse Medical

DECEMBER 17, 2024

This media becomes especially important in healthcare since it enables the clear, concise, and efficient communication of difficult medical ideas, techniques, and patient education resources. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors.

Training 52

Training Medical Healthcare Healthcare 52

PM360

JULY 26, 2023

Would it surprise you to know that the COVID-19 pandemic turned pharmacy priorities on its head, which could have the potential of morphing pharmacies into full-fledge healthcare centers over the long term? it’s not hard to imagine the pharmacy providing even more important healthcare services to the community.

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Retail Healthcare Healthcare Consulting 98

Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. Safe to say, the last several years have been extraordinarily difficult for health systems – in 2023 alone, 40% of health systems were not profitable.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Clarify Health

JANUARY 5, 2024

Welcome to our new podcast, Healthcare Unbound , where healthcare leaders and changemakers discuss ways to advance healthcare outcomes, costs, and affordability. Healthcare changemakers and guests The podcast showcases an extraordinary array of guests.

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Healthcare Healthcare Physicians Healthcare Provider 52

Referral MD

APRIL 27, 2023

As the technology industry grows increasingly mature, we see trending healthcare technologies that apply to the field of medicine. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs.

Healthcare 52

Healthcare Healthcare Doctors Patients 52

LEVO Health

JUNE 26, 2023

From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. According to 2023 data, 91% of businesses use video as a marketing tool. If your practice wants to improve ROI, creating professional video content should be an integral part of your healthcare marketing strategy.

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Healthcare Healthcare Marketing Education 52

Pharmaceutical Commerce

MAY 30, 2023

Agreement will assist retail pharmacy chains, independent pharmacies, and healthcare providers in meeting the Act’s November 2023 deadline.

Retail 52

Retail Healthcare Provider Healthcare Healthcare 52

European Pharmaceutical Review

APRIL 11, 2024

percent CAGR between 2023 and 2032. Consequently, this has led to “greater interest and investment in biosimilar development, as well as increased collaboration between biosimilar manufacturers and healthcare providers to improve patient access and uptake”. million by 2032, at 17.6

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Marketing Competition Manufacturing Medicine 105

InCrowd

MARCH 13, 2023

Is the diversity outlook improving among healthcare professionals? Find out in our latest report from the 2023 Pharma Market Research Conference. How does a diverse patient audience feel about representation among their own physicians? The post Why Diversity Matters to Patients appeared first on InCrowd.

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Patients Healthcare Provider Physicians Healthcare 52

PM360

MAY 21, 2024

In 2023, 55% of biopharma campaigns measured by Veeva Crossix included streaming, up 10% from 2022. CTV has emerged as an innovative tool in marketing strategies in recent years, providing advertisers with powerful new avenues to reach patients directly via the big screen.

Media 105

Media Healthcare Healthcare Marketing 105

Clarivate

DECEMBER 6, 2022

healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst. Pillo, Senior Healthcare Research Analyst.

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Networking Healthcare Healthcare Competition 52

Nixon Gwilt Law

JULY 26, 2022

The much-anticipated 2023 Medicare Physician Fee Schedule Proposed Rule is here, and we covered everything you need to know in a one-hour webinar!

Physicians 52

Physicians Healthcare Provider Management Healthcare 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

In 2023, the Ministry of Health reported that over 1,600 websites selling illegal pharmaceutical products were blocked, highlighting the scale of the issue. Generics are a vital part of the healthcare system, offering safe and cost-effective alternatives. Counterfeits, however, pose serious risks and undermine trust in the system.

Medicine 52

Medicine Sales Pharma Doctors 52

Impetus Digital

MARCH 15, 2024

Delayed diagnoses and later-stage cancers With early-stage cancer diagnoses decreasing by nearly 20% in the first year of the COVID-19 pandemic, and—as a result—late-stage cancer diagnoses now increasing, healthcare costs and patient deaths are expected to increase substantially (3).

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Recruitment Healthcare Provider Patients Healthcare 78

Clarify Health

JULY 5, 2023

In June of 2023, Physician Liaisons from around the country came together at the American Association of Physician Liaisons annual conference in Denver, Colorado. A Data-Driven Healthcare Provider Campaign When Clarify and Keck Medicine sat side-by-side, they realized that the liaisons were contacting many of the same providers.

Physicians 52

Physicians Medicine Networking Healthcare 52

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey. What Does This Mean for Your Brand?

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Physicians Patients Healthcare Provider Retail 52

PM360

DECEMBER 14, 2023

“HealthCentral has a long history of providing thoroughly researched, engaging content that informs and empowers people with serious illness to live well and thrive,” stated Steve Zatz, MD, Chairman and Chief Executive Officer of HealthCentral Corp.

Physicians 52

Physicians Pharma Medical Patients 52

PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. Then during the visit, healthcare providers can utilize tools such as a 3D human anatomy app to help patients visualize their treatments and conditions.

Education 98

Education Doctors Patients Physicians 98

PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.

Education 98

Education Patients Digital Media Pharma 98

Nixon Gwilt Law

JULY 11, 2022

In this year’s Proposed Rule (the “2023 Proposed Rule”), CMS proposed to cease payment for existing RTM CPT codes 98980 and 98981, add four new RTM HCPCS G codes, and add one new RTM CPT code to increase patient access to RTM services and reduce physician and nonphysician practitioner (“NPP”) supervisory burden.

Physicians 52

Physicians Management Healthcare Provider Patients 52

Contrarian Sales Techniques

FEBRUARY 24, 2023

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. The government's focus on improving and upgrading hospitals, which may present opportunities to provide medical equipment and supplies.

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Medical sales reps Medical sales Medical Sales 52

PM360

AUGUST 29, 2022

Providing all Americans with access to affordable, quality healthcare is one of the most significant social and economic challenges of our time. As a result, the pandemic revealed healthcare vulnerabilities, complex realities, and ever-increasing measures to reduce costs. Recession Reality Sets In. economy has slowed, declined.

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