Impetus Digital

JANUARY 13, 2023

Patient-centricity taking center stage. Further, based on over a decade of feedback from thousands of healthcare provider (HCP) advisors, across all therapeutic areas, we are consistently hearing that asynchronous engagements are the #1 preferred way of engaging with Big Pharma. . Product launches going virtual. Sustainability.

Pharma 92

Pharma Medical Patients Healthcare 92

LEVO Health

JANUARY 31, 2023

Search engine optimization sits at the heart of any successful healthcare marketing strategy. Therefore, it is essential to become familiar with the role SEO strategy plays in healthcare marketing and healthcare SEO best practices that should be employed in 2023 to create a successful digital marketing plan.

Healthcare 96

Healthcare Healthcare Marketing Engineering 96

European Pharmaceutical Review

MARCH 21, 2024

I joined Pfizer in January 2023 as a health access specialist, after working at Clalit Health Services in Israel for almost 20 years. At Clalit, which is the second largest healthcare provider in the world, I worked in several management positions and gained a broad understanding of the needs and constraints of a healthcare system.

Healthcare 110

Healthcare Healthcare Patients Medicine 110

PM360

APRIL 18, 2023

ISPOR—The Professional Society for Health Economics and Outcomes Research announced its ISPOR Real-World Evidence Summit 2023 scheduled for May 7 in Boston, MA, USA. The Summit is collocated with and being held immediately prior to the Society’s annual international conference, ISPOR 2023.

Food and Drug Administration 96

Food and Drug Administration Healthcare Healthcare Food 96

MedCity News

JUNE 12, 2023

The goal was simple: provide access and focused support to patients remotely while simultaneously relieving overtaxed healthcare facilities. Combined, DTx and DCTs improve patient recruitment, retention, and access, allowing researchers to pull from underserved communities, including rural populations.

Food and Drug Administration 263

Food and Drug Administration Prescription Government FDA 263

Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. Safe to say, the last several years have been extraordinarily difficult for health systems – in 2023 alone, 40% of health systems were not profitable.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. Safe to say, the last several years have been extraordinarily difficult for health systems – in 2023 alone, 40% of health systems were not profitable.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.

Education 98

Education Patients Digital Media Pharma 98

Impetus Digital

FEBRUARY 1, 2024

Register for one of Impetus’ upcoming webinars between February 26-28: Top-5 Trends in Virtual KOL Engagement About the webinar We’re taking a look at the top trends from 2023 and share our predictions for the new year. She has a wide range of leadership experiences as a business development leader from small to big pharmaceutical companies.

Professional Services 94

Professional Services Education Patients Healthcare Provider 94

Nixon Gwilt Law

MAY 26, 2023

Providers are already integrating Virtual Reality ( VR ) into patient care in a variety of ways. So, how do patients get access to this technology, and how do providers get paid for using it? Reimbursement impacts patient access, business and revenue models, investment potential, and product development.

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

LEVO Health

JUNE 14, 2024

The healthcare industry – along with the rest of the modern world – is witnessing a transformative shift with the integration of artificial intelligence (AI), reshaping the way providers interact with and care for patients.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

Infuse Medical

DECEMBER 17, 2024

This media becomes especially important in healthcare since it enables the clear, concise, and efficient communication of difficult medical ideas, techniques, and patient education resources. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors.

Training 130

Training Medical Healthcare Healthcare 130

Clarify Health

SEPTEMBER 5, 2023

Here are our top three provider network optimization strategies for health plans seeking to gain market share and manage claims spend in 2023 and beyond. Use healthcare provider data to boost network performance Assessing provider performance is one of the key challenges of network design and optimization.

Networking 52

Networking Healthcare Provider Healthcare Healthcare 52

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

PM360

APRIL 7, 2023

At its heart, the point of care has always revolved around the when and where patients are making decisions about their health. Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. Put yourself in the shoes of your patients.

Doctors 98

Doctors Education Patients Physicians 98

Nixon Gwilt Law

JULY 26, 2022

The much-anticipated 2023 Medicare Physician Fee Schedule Proposed Rule is here, and we covered everything you need to know in a one-hour webinar! How to Influence the Final Rule.

Physicians 52

Physicians Healthcare Provider Management Healthcare 52

Penrod

JANUARY 12, 2024

While this Bulletin was issued at the end of 2022, OCR and the FTC jointly issued a letter to over 130 companies in mid-2023 to notify them of these obligations, drawing widespread notice within the healthcare industry and broader business community.

Patients 52

Patients Healthcare Provider Healthcare Healthcare 52

PM360

DECEMBER 12, 2024

London, UK (December 12, 2024) Global strategic partner in healthcare, Avalere Health, is proud to announce the appointment of Amar Urhekar as its new Chief Executive Officer (CEO). Clients need partners who can navigate the complex confluence of stakeholdersfrom healthcare providers to payers, policymakers, and patients, said Urhekar.

Healthcare 52

Healthcare Healthcare Marketing Medical 52

PM360

JULY 13, 2023

The global healthcare IT market was valued at $280.3 1 This increased technology spending has led to industry fragmentation, creating siloed data—which can leave providers with an incomplete picture of a patient’s health record—and an often-cumbersome experience for patients, leaving them to shoulder the burden of managing their own care.

Healthcare 98

Healthcare Healthcare Consulting Healthcare Provider 98

Clarify Health

OCTOBER 3, 2023

Today, there are some noticeable shifts for the better happening on the digital front, largely driven by healthcare consumerism and the demand that healthcare meet patients where they are – on their phones, in their homes, and outside the hospital.

Healthcare 59

Healthcare Healthcare Patients Side effects 59

PM360

JUNE 16, 2023

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

Patients 52

Patients Healthcare Healthcare Electronics 52

Nixon Gwilt Law

JULY 11, 2022

In this year’s Proposed Rule (the “2023 Proposed Rule”), CMS proposed to cease payment for existing RTM CPT codes 98980 and 98981, add four new RTM HCPCS G codes, and add one new RTM CPT code to increase patient access to RTM services and reduce physician and nonphysician practitioner (“NPP”) supervisory burden.

Physicians 52

Physicians Management Healthcare Provider Patients 52

Nixon Gwilt Law

MARCH 24, 2025

New York Joins Growing Wave of State Health Privacy Laws If you think that patient health data is exclusively regulated by the Health Insurance Portability and Accountability Act (HIPAA) think again. In addition to comprehensive consumer privacy laws (e.g., How Does NYHIPA Compare to Washington States MHMDA?

Healthcare 52

Healthcare Healthcare Government Healthcare Provider 52

Clarivate

APRIL 24, 2023

Health systems will buy or establish an insurance plan to serve as an extension of their continuum of care, a means of directing referral streams to increase revenue and securing control over clinical and formulary decisions for patients. In January 2023, VillageMD acquired Summit Health for $8.9

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

PM360

MAY 21, 2024

From connecting with patients by interactive ads to dabbling into cross-platform integration, here is what our specialists had to say. What are new and effective ways of engaging patients who are now using streaming services? In 2023, 55% of biopharma campaigns measured by Veeva Crossix included streaming, up 10% from 2022.

Media 105

Media Healthcare Healthcare Marketing 105

Clarivate

DECEMBER 6, 2022

healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. states and the United Kingdom and sees more than 35 million patient encounters per year.

Networking 52

Networking Healthcare Healthcare Competition 52

European Pharmaceutical Review

APRIL 11, 2024

percent CAGR between 2023 and 2032. Consequently, this has led to “greater interest and investment in biosimilar development, as well as increased collaboration between biosimilar manufacturers and healthcare providers to improve patient access and uptake”. million by 2032, at 17.6

Marketing 105

Marketing Competition Manufacturing Medicine 105

Impetus Digital

AUGUST 2, 2024

From the drug discovery phase to patient care, AI has the potential to enhance almost every stage of the product life cycle. Looking back at 2023 , AI for drug discovery saw both wins and losses. The pharmaceutical industry has numerous use cases for AI. Despite new partnerships and increasing traction, there were some setbacks.

Pharma 92

Pharma Manufacturing Medicine Marketing 92

PM360

NOVEMBER 21, 2024

Sumitomo Pharma America (SMPA), a Sumitomo Pharma company, is focused on areas of critical patient need in oncology, urology, women’s health, rare disease, psychiatry, neurology, and cell & gene therapies. Patients SMPA is dedicated to partnering with stakeholders to increase patient access to medicine.

Pharma 59

Pharma Food and Drug Administration Pharmaceutical Healthcare Provider 59

Clarivate

JUNE 28, 2024

The artificial intelligence (AI) revolution has created a remarkable opportunity to transform medical diagnostics by significantly enhancing the accuracy, speed, and efficiency of diagnosing patients. They could help clinicians to navigate complex medical scenarios, optimize treatment strategies, and improve patient outcomes.

Healthcare 52

Healthcare Healthcare Medical Healthcare Provider 52

pharmaphorum

SEPTEMBER 16, 2022

Atopic dermatitis (AD) is a highly prevalent chronic dermatological disease, with symptoms which include itching, dry skin, severe pain, and inflammation – all of which create considerable stress in the daily lives of patients and often negatively affect their day-to-day and long-term well-being. However, side effects do happen.

Management 100

Management Side effects Patients Safety 100

Impetus Digital

NOVEMBER 23, 2023

With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. A version of this article was previously published in the Journal of mHealth. Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space.

Education 52

Education Healthcare Provider Physicians Patients 52

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Healthcare 73

Healthcare Healthcare Marketing Healthcare Provider 73

pharmaphorum

JANUARY 13, 2023

AstraZeneca’s first-in-class severe asthma therapy Tezspire has been approved in the EU in a new pen injector formulation suitable for administration by patients themselves. million patients worldwide with severe asthma who are uncontrolled, without any phenotypic and biomarker limitation.

Sales 59

Sales Patients Biopharma Healthcare Provider 59

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. In addition, millions of their patients use GoodRx.

Media 52

Media Prescription Healthcare Provider Patients 52

pharmaphorum

JANUARY 5, 2023

Like many industries, the pharmaceutical labour market has felt and will continue to feel the impacts of the COVID-19 pandemic moving into 2023 and beyond. Looking to the year ahead, here are some key challenges and solutions to keep in mind for a successful 2023 for recruiting, hiring, and retaining talent within a pharmaceutical company.

Pharmaceutical 89

Pharmaceutical Recruitment Training Education 89

Pharmaceutical Technology

MAY 26, 2023

On 18 May 2023, the FDA announced the approval of Rinvoq (upadacitinib), AbbVie’s Janus kinase inhibitor (JAKi), to treat adults with moderately to severely active Crohn’s disease (CD) who have had an inadequate response or intolerance to one or more tumour necrosis factor (TNF) blockers.

FDA 52

FDA Healthcare Provider Patients Safety 52