Pharmaceutical Technology

MARCH 17, 2023

Prescription digital therapeutics must go through regulatory agencies and have clinical data, says Chris Wasden, chief strategy officer (CSO) of Twill Health, a US-based digital therapeutics company. In the US, a group of lawmakers recently reintroduced the “Access to Prescription Digital Therapeutics Act of 2023” in the US Senate.

Prescription 111

Prescription Pharmacology Medical Pharma 111

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. But it is not a simple answer. Vincent Keunen.

Prescription 105

Prescription Medical Patients Side effects 105

Healthcare Success

NOVEMBER 7, 2022

They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023. In this article, you’ll learn: 4 Advertising Planning Strategies for 2023 6 Marketing Strategies That Outpace Market Disruption. 4 Advertising Planning Strategies for 2023.

Marketing 52

Marketing Media Healthcare Healthcare 52

PM360

APRIL 7, 2023

That’s not to say they are no longer seeing their doctors. Humanize Your Messaging In point of care, meet the patient where they are—in that moment with their doctor. Doctors may say take this home, refrigerate, then inject…what?! Point of care is proving to be a pillar in most digital marketers’ strategies in 2023.

Doctors 98

Doctors Education Patients Physicians 98

Pharmaceutical Technology

JANUARY 6, 2023

In a press release, the company said a generic launch would damage sales in FY 2023 by $300,000. District Judge Kimba Wood dismissed a whistleblower lawsuit against Novartis, that claimed the company had bribed doctors with kickbacks at speaker programs to incentivise doctors to prescribe Gilenya. Novartis vs Greece.

Pharmaceutical 97

Pharmaceutical Doctors Healthcare Provider Prescription 97

Contrarian Sales Techniques

FEBRUARY 24, 2023

The company also offers online prescriptions and delivery services for medications. MyDoc - MyDoc is a telemedicine company that offers virtual consultation services with certified doctors, as well as online prescription services and medication delivery. The company also provides corporate healthcare solutions for businesses.

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

PM360

NOVEMBER 13, 2023

When it comes to platforms used by HCPs to better understand prescription drug pricing information, GoodRx is second only to a provider’s electronic health record (EHR). PRECISIONxtract 2023 Annual HCP Survey. Edelman, “2023 Trust Barometer Report,” accessed October 26, 2023. As of Q1 2023, based on GoodRx internal data.

Media 52

Media Prescription Healthcare Provider Patients 52

PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands.

Marketing 52

Marketing Electronics Doctors Physicians 52

Referral MD

APRIL 27, 2023

Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. For example, doctors can use AI to help make better decisions about patient treatment plans based on how similar patients have responded to different treatments in the past. Applications can include access control or patient record storage.

Healthcare 52

Healthcare Healthcare Doctors Patients 52

LEVO Health

NOVEMBER 1, 2022

Healthcare and pharmaceutical brands are expected to spend 15 billion dollars on digital advertising in 2023 and for a good reason. Research shows patients rely on online resources nearly 2x more than doctor referrals when selecting a new healthcare provider. A Deeper Look Into the Digital Healthcare Journey.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Eversana Intouch

MARCH 19, 2024

They are more likely than men to suffer chronic conditions and use prescription drugs across all age groups. From chronic migraines labeled as anxiety to an autoimmune disorder attributed to mental health, many women’s health issues are likely to be misdiagnosed or dismissed by doctors as something less critical.

Marketing 59

Marketing Healthcare Healthcare Prescription 59

Healthcare Success

JANUARY 2, 2024

Prioritize medical AI-powered virtual assistance in 2024 to help your business save valuable time, improve patient satisfaction, increase access to care, and boost patient-doctor engagement. Google’s Helpful Content Updates Continue to Emphasize User Intent In September 2023, Google announced Helpful Content Update #3.

Healthcare 73

Healthcare Healthcare Marketing Healthcare Provider 73

pharmaphorum

JANUARY 25, 2023

Other uses, digital prescriptions, and data sharing At the time of our conversation, predating the latest announcement, pharmaphorum asked Levy whether there were any specific examples of successful use of the tool. Then we had to develop actual therapeutics for specific populations and needs, and we have several that are in the pipeline.

Food and Drug Administration 105

Food and Drug Administration Prescription Media Patients 105

PM360

JUNE 24, 2024

prescriptions, medical devices, or other treatments). No one actually knows for sure until the prescription is sent for prior authorization. 1 Essentially, just because a physician prescribes a therapy, it is not a foregone conclusion that the patient will be covered by insurance.

Education 52

Education Patients Insurance Prescription 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

million by 2030, exhibiting a compound annual growth rate (CAGR) of 4.08% during the forecast period from 2023 to 2030 [ source ]. What You Can Do About It If your prescription is burning a hole in your wallet, ask your pharmacist or doctor if a generic version is available. In 2022, it was valued at approximately $898.7

Medicine 40

Medicine Pharma sales reps Healthcare Provider Healthcare 40

PM360

MAY 15, 2023

By utilizing point-of-care channels at the right time as an ongoing critical marketing tactic, brands can effectively drive increased script lift—the measurement of prescriptions being written from when the point-of-care campaign started to its culmination.

Marketing 52

Marketing Prescription Patients Healthcare 52

PM360

NOVEMBER 12, 2023

Historically any of us smart analytically minded companies could have … taken a bunch of data and built models or algorithms to help you predict, at an individual level, what this person’s diseases are, what doctors they see, if they have been hospitalized,” says Weintraub.

Patients 52

Patients Marketing Medical Pharmaceutical 52

PM360

SEPTEMBER 7, 2023

Medical portals streamline the process for patients/caregivers to request appointments, prescription refills, or referrals. Not to mention needing to learn how to administer more skilled care (such as IV infusions). This was an enormous task for me, an adult with high health literacy with a full-time career.

Healthcare 52

Healthcare Healthcare Education Patients 52

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 98

Medicine Healthcare Healthcare Manufacturing 98

Rep-Lite

MARCH 21, 2024

In 2023, sales amounted to about 863 million dollars. Healthcare Benefits Medical Insurance : Comprehensive medical insurance coverage helps medical sales reps manage healthcare expenses for themselves and their families, including doctor visits, hospital stays, prescription medications, and preventive care services.

Medical sales 52

Medical sales Medical sales reps Sales Medical 52

PM360

DECEMBER 14, 2022

that didn’t stop us from asking 10 industry experts to take their best shot at anticipating what to expect in 2023 and beyond. So, in order to help best prepare you for what might come, we asked these 10 individuals to peer into their crystal balls and let us know: What will be the biggest trend(s) marketers will be talking about in 2023?

Marketing 91

Marketing Patients Healthcare Healthcare 91

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 from 2020 to 2023. The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. And nearly 1.35

Doctors 72

Doctors Prescription Medical Specialization 72

pharmaphorum

JANUARY 9, 2023

This Nine for 2023 three-part series will argue that, this year, the future-facing Janus prediction of unprecedented and transformative change is true. However, the pandemic is only one of the often deep-rooted forces that will come together in 2023 to exert transformative pressure on healthcare.

Medicine 98

Medicine Healthcare Healthcare Manufacturing 98

pharmaphorum

SEPTEMBER 30, 2022

Faced with the backlash, the FDA took the highly unusual step of convening another advisory committee meeting earlier this month and, amid emotional pleas from patients and doctors, this time the vote went the other way by a seven-to-two margin. The drug was also filed for approval in Europe in February, with a decision due in early 2023.

FDA 98

FDA Doctors Patients Prescription 98

Pharmaceutical Technology

MAY 25, 2023

Additionally, it is vital for doctors to routinely review patients’ medications to ensure that they are on the right treatment plan to meet their medical needs. The American Medical Association (AMA) lists additional factors [5] such as fear of potential side effects, the cost of prescriptions and a lack of symptoms as significant.

Medicine 52

Medicine Side effects Healthcare Provider Medical 52

World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. sales until at least 2023 because 257 patent filings stand in the way. Political pressure was mounting in the US, the most profitable market.

Pharma 186

Pharma Competition Prescription Sales 186

PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. different doctors during their lives. In the U.S.,

Prescription 52

Prescription Medical Physicians Manufacturing 52

Referral MD

JULY 5, 2022

With its array of benefits and growing popularity, the Global Electronic Health Records (EHR) Market is expected to reach $33,294 million by 2023. Doing so reduces the extra chatter and leaves no ambiguity between different doctors while treating the same patient. Photo by Wesley Tingey on Unsplash. What is an EHR?

Electronics 52

Electronics Healthcare Healthcare Medical 52

Pharmaceutical Technology

FEBRUARY 1, 2023

Among the many competitors in this space, seven companies are in Phase III trials and some may face regulatory decisions in 2023. This would be preferable for patients as doctors must administer Synagis to patients five times per month during peak RSV season. In a Phase III trial, GSK’s vaccine demonstrated a 94.1%

Pharma 64

Pharma Pharmaceutical Patients Healthcare Provider 64

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. What will be the biggest changes in the point of care marketing space in 2023 and beyond? Matthew Stumm. Encourage Patient-HCP Interactions.

Marketing 52

Marketing Physicians Patients Doctors 52

PM360

NOVEMBER 21, 2022

When a patient, for example, does not have access to a therapeutic granted via prescription to them by a prescriber, it’s the marketer’s responsibility to enable solutions such as RPM that pick the patient up, point the patient in the right direction, and get the patient one step closer to a personalized treatment goal.

Marketing 52

Marketing Patients Education Medical 52

PM360

JULY 26, 2023

They process prescriptions and vaccines, and, in some states, they sometimes administer vaccines. KS&R’s 2023 survey reveals that about half of the pharmacy workplaces represented (56%) allow techs to administer COVID-19 vaccines. A Grim Reality Increased responsibilities and opportunities have come at a price.

Retail 98

Retail Healthcare Healthcare Consulting 98