European Pharmaceutical Review

MARCH 21, 2024

I joined Pfizer in January 2023 as a health access specialist, after working at Clalit Health Services in Israel for almost 20 years. At Clalit, which is the second largest healthcare provider in the world, I worked in several management positions and gained a broad understanding of the needs and constraints of a healthcare system.

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InCrowd

DECEMBER 12, 2023

In December of 2023, InCrowd surveyed 105 US attending Physicians and Residents to explore the possibility of implementing AI into Healthcare settings. As technological advancements continue to advance, we are noticing an increase in the conversation surrounding Artificial Intelligence (AI) in Healthcare settings.

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PM360

MARCH 24, 2023

In 2022, SXSW was all NFTs and metaverse activations and events, and in 2023 they weren’t anywhere to be found. Here’s a look at what’s hot for healthcare brands. Gaming One of the biggest themes this year with high relevance in the healthcare space is gaming technology.

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PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. Today, the U.S. 1 According to the U.S. In fact, ZS Associates’ AccessMonitor report indicates over half of U.S.

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PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

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Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. On July 1, 2023, UA will no longer collect or process data. Pros & Cons What Does This Change Mean for the Healthcare Industry? What Does This Change Mean for the Healthcare Industry? At that time, you must switch to their new platform, GA4.

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Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Success

DECEMBER 14, 2022

I’ve compiled some of our most significant posts here, so you can easily reference them as you move into 2023. This past year, we covered healthcare consumerism from nearly every angle. For example, did you know that women make 90 percent of all healthcare decisions? Yet 66% feel largely misunderstood by marketers. Generation X.

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Medgadget

MAY 3, 2023

AI is increasingly being used in healthcare to reduce clinician workloads and improve patient outcomes. Ultimately, AI has the potential to revolutionize medical imaging and improve healthcare outcomes around the world. Tell us about yourself – your background and how you got to where you are today at GE Healthcare.

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PM360

JULY 13, 2023

The lack of ongoing engagement after an office visit can leave patients unsupported and disconnected in their healthcare journey, often impacting adherence rates. The argument against increasing touchpoints has largely been that it is not scalable or personal, but that’s where the beauty of asynchronous video comes in.

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Healthcare Success

NOVEMBER 7, 2022

Best-in-class healthcare marketers are already planning for next year. They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023. 4 Advertising Planning Strategies for 2023. Shift your focus to social media videos in 2023.

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PM360

OCTOBER 13, 2023

Hint Health Launches New AI Product Hint Health is aiming to reshape the doctor-patient relationship with an AI product made in collaboration with OpenAI. Our vision is a future where technology empowers, rather than hinders, the doctor-patient relationship,” said Zak Holdsworth, CEO of Hint Health.

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Referral MD

APRIL 27, 2023

As the technology industry grows increasingly mature, we see trending healthcare technologies that apply to the field of medicine. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs.

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European Pharmaceutical Review

APRIL 13, 2023

The Schedule 1 classification means that these substances cannot be administered by doctors and, though they may be used for the purposes of research a government licence is often required. These restrictions provide the first obstacles to scientific research and commercial development.

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Eversana Intouch

MARCH 19, 2024

And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. When it comes to healthcare, however, this model often fails to consider the good of all.

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LEVO Health

JUNE 14, 2024

The healthcare industry – along with the rest of the modern world – is witnessing a transformative shift with the integration of artificial intelligence (AI), reshaping the way providers interact with and care for patients.

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PM360

MAY 15, 2023

Prior to OptimizeRx, while at Amgen, she established the first pharmacy team focused on helping patients and doctors navigate reimbursement hurdles with the top 20 specialty pharmacies in the country. This work helped physicians and patients more easily access Amgen’s therapies resulting in tens of thousands of new patient starts.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. That’s not to say they are no longer seeing their doctors. Humanize Your Messaging In point of care, meet the patient where they are—in that moment with their doctor.

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Spotio

FEBRUARY 9, 2023

The OECD recently said that spending on healthcare across the globe is now 8.8% Unfortunately, most doctors are incredibly busy. You must adopt omnichannel medical device sales strategies to succeed in 2023 and beyond. As mentioned earlier, fewer doctors accept in-person meetings. The medical field is growing.

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PM360

DECEMBER 14, 2023

While influencers have set the bar high in terms of what these medications can accomplish for patients, doctors will have to navigate expectations to bring our patients back to reality. Preventative health crazes seen all over TikTok and Instagram show no signs of stopping any time soon.

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Pharmaceutical Technology

APRIL 13, 2023

Following the increased use of telemedicine during the Covid-19 pandemic, the potential of digital technologies in communication, data collection, and analysis has become increasingly realised by patients, healthcare systems, and clinical trial sponsors. However, there is still some use of remote patient monitoring technologies.

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Contrarian Sales Techniques

FEBRUARY 24, 2023

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. Medical sales reps can suggest developing and promoting healthcare services that cater to these groups. Some notable items include: RM36.3

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Evolve Your Success

FEBRUARY 7, 2023

He discusses why the future of the healthcare industry in the United States lies not in hospital buildings but in surgery centers. Others like myself, I got to the point where I was like, “I don’t want to chase doctors around it. Some people in medicine get to the point where they don’t want to chase doctors around anymore.

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PM360

OCTOBER 13, 2023

At Meta Connect 2023, held on September 27, the company announced its new Meta Quest 3 headset along with an AI chatbot with 25 different personalities that will debut on WhatsApp, Messenger, and Instagram, but will eventually make its way to the metaverse in the form of an avatar users can talk to, according to Zuckerberg. billion—and $21.3

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PM360

AUGUST 24, 2023

healthcare system but we haven’t seen widespread acceptance by doctors and patients. OptimizeRx White Paper, “ Every Message, Everywhere, All at Once ,” April 2023. biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. References: 1.

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LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey.

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Nixon Gwilt Law

DECEMBER 16, 2021

What can Healthcare and Life Sciences businesses and investors anticipate for the healthcare industry in 2022? We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about?

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PM360

SEPTEMBER 19, 2023

The 2023 lineup showcased films from across the globe, including the U.S., Complete information and a synopsis of all Official Selections and Winners can be found on the 2023 Cinehealth International Health and Wellness Film and Video Festival website at: www.cine-health.com. Greece, and Egypt, among others.

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PM360

MAY 21, 2024

Navigating the complex healthcare system can be a stressful experience for patients, from obtaining a diagnosis to finding the right specialty care or treatment. More than a quarter of patients (26%) wait two months or more for appointments, according to a 2023 survey from the American Association of Nurse Practitioners.

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Contrarian Sales Techniques

JULY 11, 2024

All charm and spiel, pushing expensive branded meds on busy doctors. The doctor, a kind but weary woman, explained how she had to turn patients away because they couldn't afford the medications he was promoting. He'd chat with the receptionists about common ailments in the area, then discuss these with the doctors.

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Pharmaceutical Technology

JANUARY 6, 2023

In a press release, the company said a generic launch would damage sales in FY 2023 by $300,000. District Judge Kimba Wood dismissed a whistleblower lawsuit against Novartis, that claimed the company had bribed doctors with kickbacks at speaker programs to incentivise doctors to prescribe Gilenya.

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European Pharmaceutical Review

OCTOBER 19, 2023

Additionally, in June 2023, the world’s largest radionuclide production facility of lutetium-177 opened in Germany. He attended the College of the Holy Cross studying Mathematics and Physics and went on to receive his doctorate from the University of Arizona in Applied Mathematics under Professor Harrison H. Internet] Jaafar-Thiel, L.

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PM360

MAY 15, 2023

As healthcare champions, we embrace the power of patient education. Well, over 80% of patients do trust their clinicians (84% of patients reported trusting their doctors and 85% their nurses). It can enhance health literacy, promote self-efficacy, encourage adherence, and optimize health outcomes. If patients read it. References: 1.

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Pharmaceutical Technology

MARCH 17, 2023

In the US, a group of lawmakers recently reintroduced the “Access to Prescription Digital Therapeutics Act of 2023” in the US Senate. These tools could also be used to manage patient care and their medication, which is one of the challenges in today’s healthcare, says Klucken.

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PM360

AUGUST 21, 2023

The 2023 lineup showcases films from across the globe, including the U.S., The full lineup for the 2023 Cinehealth International Health and Wellness Film and Video Festival is listed below and at www.cine-health.com. CINEHEALTH works to bring the community together through patient and HCP engagement using innovative storytelling.

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PM360

JUNE 16, 2023

Related challenges exist for other healthcare stakeholders. The State of Healthcare Data for Rare Disease Patients Access to basic healthcare data across the life sciences industry is table stakes for research and development, clinical development, and commercialization.

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