PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. Today, the U.S. 1 According to the U.S. In fact, ZS Associates’ AccessMonitor report indicates over half of U.S.

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PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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PM360

SEPTEMBER 7, 2023

Doctor Docs: HCPs on Social Media Platforms X vs. Threads Reaching HCPs where they prefer to consume content isn’t as simple with recent changes to the social media landscape. Digital insights consultancy Creation Healthcare gathered sentiments of HCPs about changes to X (Twitter) and transferring to different platforms, like Meta’s Threads.

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Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. On July 1, 2023, UA will no longer collect or process data. Pros & Cons What Does This Change Mean for the Healthcare Industry? What Does This Change Mean for the Healthcare Industry? At that time, you must switch to their new platform, GA4.

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Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

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Healthcare Success

DECEMBER 14, 2022

I’ve compiled some of our most significant posts here, so you can easily reference them as you move into 2023. This past year, we covered healthcare consumerism from nearly every angle. For example, did you know that women make 90 percent of all healthcare decisions? Yet 66% feel largely misunderstood by marketers. Generation X.

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PM360

MAY 15, 2023

Doctor Docs: Incorporating Climate Change into Physician Training A growing number of medical professionals across the U.S. As a medical resident at Denver Health in Colorado, Dr. Sorensen learned that summer was known as “trauma season” and it was all related to climate changes.

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World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. A great example of pharma’s profiteering is biosimilar drugs which cost a lot and add billions of dollars to healthcare costs.

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Eversana Intouch

MARCH 19, 2024

And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. When it comes to healthcare, however, this model often fails to consider the good of all.

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Healthcare Success

NOVEMBER 7, 2022

Best-in-class healthcare marketers are already planning for next year. They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023. 4 Advertising Planning Strategies for 2023. Shift your focus to social media videos in 2023.

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PM360

JULY 13, 2023

The lack of ongoing engagement after an office visit can leave patients unsupported and disconnected in their healthcare journey, often impacting adherence rates. The argument against increasing touchpoints has largely been that it is not scalable or personal, but that’s where the beauty of asynchronous video comes in.

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Referral MD

APRIL 27, 2023

As the technology industry grows increasingly mature, we see trending healthcare technologies that apply to the field of medicine. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs.

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PM360

OCTOBER 13, 2023

Hint Health Launches New AI Product Hint Health is aiming to reshape the doctor-patient relationship with an AI product made in collaboration with OpenAI. Our vision is a future where technology empowers, rather than hinders, the doctor-patient relationship,” said Zak Holdsworth, CEO of Hint Health.

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Infuse Medical

DECEMBER 17, 2024

This media becomes especially important in healthcare since it enables the clear, concise, and efficient communication of difficult medical ideas, techniques, and patient education resources. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors.

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European Pharmaceutical Review

APRIL 13, 2023

The Schedule 1 classification means that these substances cannot be administered by doctors and, though they may be used for the purposes of research a government licence is often required. These restrictions provide the first obstacles to scientific research and commercial development.

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PM360

JULY 26, 2023

Would it surprise you to know that the COVID-19 pandemic turned pharmacy priorities on its head, which could have the potential of morphing pharmacies into full-fledge healthcare centers over the long term? it’s not hard to imagine the pharmacy providing even more important healthcare services to the community.

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LEVO Health

JUNE 14, 2024

The healthcare industry – along with the rest of the modern world – is witnessing a transformative shift with the integration of artificial intelligence (AI), reshaping the way providers interact with and care for patients.

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Infuse Medical

DECEMBER 17, 2024

Maintaining high standards of patient care in the healthcare scene of today depends on operational efficiency and exact administration of medical devices. Leading change in these processes is virtual reality (VR), which provides creative ideas for fleet management of medical equipment and operational optimization in healthcare.

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InCrowd

NOVEMBER 7, 2023

What Doctors thought of this year’s ESMO Event Fielded in less than 7 days, our 2023 Post-ESMO report sought to understand the event’s areas of greatest interest. Our 2023 report includes responses from over 100 qualified US-based healthcare professionals (HCPs) familiar with the therapies considered in the research.

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PM360

MAY 15, 2023

Prior to OptimizeRx, while at Amgen, she established the first pharmacy team focused on helping patients and doctors navigate reimbursement hurdles with the top 20 specialty pharmacies in the country. This work helped physicians and patients more easily access Amgen’s therapies resulting in tens of thousands of new patient starts.

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Medico Reach

MARCH 24, 2023

The American Cancer Society estimates 1,958,310 new cases of cancer in the United States in 2023. As a result, a global approach to healthcare has emerged continually over the years. Hence, new oncology market trends will set in as doctors and pharmaceutical companies work towards individualized treatment decisions.

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Medico Reach

MARCH 24, 2023

The American Cancer Society estimates 1,958,310 new cases of cancer in the United States in 2023. As a result, a global approach to healthcare has emerged continually over the years. Hence, new oncology market trends will set in as doctors and pharmaceutical companies work towards individualized treatment decisions.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. That’s not to say they are no longer seeing their doctors. Humanize Your Messaging In point of care, meet the patient where they are—in that moment with their doctor.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. In 2023, the Ministry of Health reported that over 1,600 websites selling illegal pharmaceutical products were blocked, highlighting the scale of the issue.

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Spotio

FEBRUARY 9, 2023

The OECD recently said that spending on healthcare across the globe is now 8.8% Unfortunately, most doctors are incredibly busy. You must adopt omnichannel medical device sales strategies to succeed in 2023 and beyond. As mentioned earlier, fewer doctors accept in-person meetings. The medical field is growing.

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PM360

DECEMBER 14, 2023

While influencers have set the bar high in terms of what these medications can accomplish for patients, doctors will have to navigate expectations to bring our patients back to reality. Preventative health crazes seen all over TikTok and Instagram show no signs of stopping any time soon.

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PM360

DECEMBER 14, 2022

that didn’t stop us from asking 10 industry experts to take their best shot at anticipating what to expect in 2023 and beyond. So, in order to help best prepare you for what might come, we asked these 10 individuals to peer into their crystal balls and let us know: What will be the biggest trend(s) marketers will be talking about in 2023?

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InCrowd

DECEMBER 12, 2023

In December of 2023, InCrowd surveyed 105 US attending Physicians and Residents to explore the possibility of implementing AI into Healthcare settings. As technological advancements continue to advance, we are noticing an increase in the conversation surrounding Artificial Intelligence (AI) in Healthcare settings.

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European Pharmaceutical Review

MARCH 4, 2024

Moving towards oral delivery of biologics Despite the FDA approval of only three new gene therapies in 2022, 5 the promising outlook for the field is illustrated by the changing clinical trials landscape: with over 2,000 more gene therapies under active pre-clinical or clinical developments in the world by the end of the first quarter of 2023.

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Pharmaceutical Technology

APRIL 13, 2023

Following the increased use of telemedicine during the Covid-19 pandemic, the potential of digital technologies in communication, data collection, and analysis has become increasingly realised by patients, healthcare systems, and clinical trial sponsors. However, there is still some use of remote patient monitoring technologies.

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Contrarian Sales Techniques

FEBRUARY 24, 2023

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. Medical sales reps can suggest developing and promoting healthcare services that cater to these groups. Some notable items include: RM36.3

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PM360

SEPTEMBER 8, 2023

from 2020 to 2023. The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. To provide some perspective, during the first six months of 2023 the editorial team at GoodRx saw over 7.5 And nearly 1.35 And nearly 1.35

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PM360

OCTOBER 13, 2023

At Meta Connect 2023, held on September 27, the company announced its new Meta Quest 3 headset along with an AI chatbot with 25 different personalities that will debut on WhatsApp, Messenger, and Instagram, but will eventually make its way to the metaverse in the form of an avatar users can talk to, according to Zuckerberg. billion—and $21.3

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PM360

AUGUST 24, 2023

healthcare system but we haven’t seen widespread acceptance by doctors and patients. OptimizeRx White Paper, “ Every Message, Everywhere, All at Once ,” April 2023. biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. References: 1.

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LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey.

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Nixon Gwilt Law

DECEMBER 16, 2021

What can Healthcare and Life Sciences businesses and investors anticipate for the healthcare industry in 2022? We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about?

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