pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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PM360

MAY 15, 2023

Doctor Docs: Incorporating Climate Change into Physician Training A growing number of medical professionals across the U.S. As a medical resident at Denver Health in Colorado, Dr. Sorensen learned that summer was known as “trauma season” and it was all related to climate changes.

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Healthcare Success

DECEMBER 14, 2022

I’ve compiled some of our most significant posts here, so you can easily reference them as you move into 2023. This past year, we covered healthcare consumerism from nearly every angle. For example, did you know that women make 90 percent of all healthcare decisions? Yet 66% feel largely misunderstood by marketers. Generation X.

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InCrowd

NOVEMBER 7, 2023

What Doctors thought of this year’s ESMO Event Fielded in less than 7 days, our 2023 Post-ESMO report sought to understand the event’s areas of greatest interest. Our 2023 report includes responses from over 100 qualified US-based healthcare professionals (HCPs) familiar with the therapies considered in the research.

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PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. Today, the U.S. 1 According to the U.S. In fact, ZS Associates’ AccessMonitor report indicates over half of U.S.

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LEVO Health

JUNE 14, 2024

The healthcare industry – along with the rest of the modern world – is witnessing a transformative shift with the integration of artificial intelligence (AI), reshaping the way providers interact with and care for patients.

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PM360

OCTOBER 13, 2023

Hint Health Launches New AI Product Hint Health is aiming to reshape the doctor-patient relationship with an AI product made in collaboration with OpenAI. Our vision is a future where technology empowers, rather than hinders, the doctor-patient relationship,” said Zak Holdsworth, CEO of Hint Health.

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Eversana Intouch

MARCH 19, 2024

And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. When it comes to healthcare, however, this model often fails to consider the good of all.

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Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. Amazon’s big splash happened in February 2023 when it purchased the national primary-care practice One Medical for $3.9

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pharmaphorum

JANUARY 9, 2023

This Nine for 2023 three-part series will argue that, this year, the future-facing Janus prediction of unprecedented and transformative change is true. In some ways, it is not difficult to understand why: healthcare faced unprecedented challenge from the COVID-19 pandemic and responded in an extraordinary way.

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Referral MD

APRIL 27, 2023

As the technology industry grows increasingly mature, we see trending healthcare technologies that apply to the field of medicine. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs.

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PM360

MARCH 24, 2023

In 2022, SXSW was all NFTs and metaverse activations and events, and in 2023 they weren’t anywhere to be found. Here’s a look at what’s hot for healthcare brands. Gaming One of the biggest themes this year with high relevance in the healthcare space is gaming technology.

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Healthcare Success

NOVEMBER 7, 2022

Best-in-class healthcare marketers are already planning for next year. They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023. 4 Advertising Planning Strategies for 2023. Shift your focus to social media videos in 2023.

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InCrowd

DECEMBER 12, 2023

In December of 2023, InCrowd surveyed 105 US attending Physicians and Residents to explore the possibility of implementing AI into Healthcare settings. As technological advancements continue to advance, we are noticing an increase in the conversation surrounding Artificial Intelligence (AI) in Healthcare settings.

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Medgadget

MAY 3, 2023

AI is increasingly being used in healthcare to reduce clinician workloads and improve patient outcomes. Ultimately, AI has the potential to revolutionize medical imaging and improve healthcare outcomes around the world. Tell us about yourself – your background and how you got to where you are today at GE Healthcare.

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Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. On July 1, 2023, UA will no longer collect or process data. Pros & Cons What Does This Change Mean for the Healthcare Industry? What Does This Change Mean for the Healthcare Industry? At that time, you must switch to their new platform, GA4.

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Medico Reach

MARCH 24, 2023

The American Cancer Society estimates 1,958,310 new cases of cancer in the United States in 2023. As a result, a global approach to healthcare has emerged continually over the years. Hence, new oncology market trends will set in as doctors and pharmaceutical companies work towards individualized treatment decisions.

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Medico Reach

MARCH 24, 2023

The American Cancer Society estimates 1,958,310 new cases of cancer in the United States in 2023. As a result, a global approach to healthcare has emerged continually over the years. Hence, new oncology market trends will set in as doctors and pharmaceutical companies work towards individualized treatment decisions.

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PM360

MAY 15, 2023

Prior to OptimizeRx, while at Amgen, she established the first pharmacy team focused on helping patients and doctors navigate reimbursement hurdles with the top 20 specialty pharmacies in the country. This work helped physicians and patients more easily access Amgen’s therapies resulting in tens of thousands of new patient starts.

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Spotio

FEBRUARY 9, 2023

The OECD recently said that spending on healthcare across the globe is now 8.8% Unfortunately, most doctors are incredibly busy. You must adopt omnichannel medical device sales strategies to succeed in 2023 and beyond. As mentioned earlier, fewer doctors accept in-person meetings. The medical field is growing.

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Pharmaceutical Technology

APRIL 13, 2023

Following the increased use of telemedicine during the Covid-19 pandemic, the potential of digital technologies in communication, data collection, and analysis has become increasingly realised by patients, healthcare systems, and clinical trial sponsors. However, there is still some use of remote patient monitoring technologies.

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PM360

JULY 13, 2023

The lack of ongoing engagement after an office visit can leave patients unsupported and disconnected in their healthcare journey, often impacting adherence rates. The argument against increasing touchpoints has largely been that it is not scalable or personal, but that’s where the beauty of asynchronous video comes in.

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PM360

JULY 26, 2023

Would it surprise you to know that the COVID-19 pandemic turned pharmacy priorities on its head, which could have the potential of morphing pharmacies into full-fledge healthcare centers over the long term? it’s not hard to imagine the pharmacy providing even more important healthcare services to the community.

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Contrarian Sales Techniques

FEBRUARY 24, 2023

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. Medical sales reps can suggest developing and promoting healthcare services that cater to these groups. Some notable items include: RM36.3

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Contrarian Sales Techniques

JULY 11, 2024

All charm and spiel, pushing expensive branded meds on busy doctors. The doctor, a kind but weary woman, explained how she had to turn patients away because they couldn't afford the medications he was promoting. He'd chat with the receptionists about common ailments in the area, then discuss these with the doctors.

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PM360

MAY 21, 2024

Navigating the complex healthcare system can be a stressful experience for patients, from obtaining a diagnosis to finding the right specialty care or treatment. More than a quarter of patients (26%) wait two months or more for appointments, according to a 2023 survey from the American Association of Nurse Practitioners.

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PM360

SEPTEMBER 8, 2023

from 2020 to 2023. The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. To provide some perspective, during the first six months of 2023 the editorial team at GoodRx saw over 7.5 And nearly 1.35 And nearly 1.35

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Legacy MEDSearch

NOVEMBER 11, 2024

As healthcare evolves, I am starting to see the term TechMed used in certain circumstances as opposed to MedTech to refer to distinct aspects of healthcare innovation. TechMed primarily focuses on software and digital systems designed to improve healthcare operations, reduce costs, and offer better insights into patient care.

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PM360

AUGUST 21, 2023

The 2023 lineup showcases films from across the globe, including the U.S., The full lineup for the 2023 Cinehealth International Health and Wellness Film and Video Festival is listed below and at www.cine-health.com. CINEHEALTH works to bring the community together through patient and HCP engagement using innovative storytelling.

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European Pharmaceutical Review

APRIL 13, 2023

The Schedule 1 classification means that these substances cannot be administered by doctors and, though they may be used for the purposes of research a government licence is often required. These restrictions provide the first obstacles to scientific research and commercial development.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. That’s not to say they are no longer seeing their doctors. Humanize Your Messaging In point of care, meet the patient where they are—in that moment with their doctor.

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LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey.

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PM360

SEPTEMBER 19, 2023

The 2023 lineup showcased films from across the globe, including the U.S., Complete information and a synopsis of all Official Selections and Winners can be found on the 2023 Cinehealth International Health and Wellness Film and Video Festival website at: www.cine-health.com. Greece, and Egypt, among others.

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PM360

DECEMBER 14, 2023

While influencers have set the bar high in terms of what these medications can accomplish for patients, doctors will have to navigate expectations to bring our patients back to reality. Preventative health crazes seen all over TikTok and Instagram show no signs of stopping any time soon.

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Nixon Gwilt Law

DECEMBER 16, 2021

What can Healthcare and Life Sciences businesses and investors anticipate for the healthcare industry in 2022? We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about?

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Pharmaceutical Technology

MAY 25, 2023

Adherence to medications – defined as the extent to which patients take medications as prescribed by their healthcare providers – can be a significant clinical challenge. Additionally, it is vital for doctors to routinely review patients’ medications to ensure that they are on the right treatment plan to meet their medical needs.

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