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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%.

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Record Shingrix sales help GSK raise 2022 forecasts

pharmaphorum

Demerging Haleon has allowed GSK to focus on higher-margin prescription medicines and vaccines, as well as provide cash for investment in its biopharma pipeline. billion in the first quarter of 2022, and GSK is expecting the decline to continue through the remainder of the year. Total revenues came in at £6.9 billion ($8.3

Sales 52
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Pharma Injecting Life into Digital Health Amidst Funding Downturn

MedCity News

The consensus is 2022 was a challenging year for digital health companies. billion in 2022 — down 56% from $40.2 billion in 2022 — down 56% from $40.2 Rather, 2022 represents an overdue correction in the midst of global economic uncertainty after a period of overexuberance and lofty expectations in digital health.

Pharma 123
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As Apple Rolls Out Medication Tracking to all iPhones, Pharma Must Embrace Connectivity

pharmaphorum

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. As of August 2022, the iPhone boasts more than 2.18 That special moment to engage the patient when it’s time to take one’s meds is now gone.

Medical 105
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The Value of Precision Livestock Farming (PLF) in 2022

Celeritas

Monitoring and analysis of special and temporal data on cattle location, movement, and interaction can provide benefits such as. Prescriptive Analytics: . The post The Value of Precision Livestock Farming (PLF) in 2022 appeared first on Celeritas | Digital Consulting. Checking their current physical condition.

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GoodRx Surpasses $500M in Savings for Americans with Diabetes

PM360

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 Managing a chronic condition can be incredibly expensive and time consuming, so much so that the cost of supplies and prescriptions used to manage diabetes impact which treatment plan patients choose.

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Nine for 2023, part one: a reflection on inflection

pharmaphorum

Regulatory divergence became apparent in 2022 and could increase in 2023. The innovative prescription medicine industry faces a trifecta of challenges. This reduction persists, as the earliest 2020 launches still underperformed pre-pandemic launches at an equivalent time point in 2022. Pharma boxed in?