pharmaphorum

DECEMBER 15, 2022

A pharma industry organisation has warned that record levels of revenue clawback from the UK government is threatening “footprint, R&D and manufacturing investments” in the country. billion in 2022, and there has been speculation that the return rate could rise into the 30%-plus range in future. billion in 2021 to £1.8

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European Pharmaceutical Review

APRIL 21, 2023

2022; 6: 949-57. The 2022 Europe report of the Lancet Countdown on health and climate change: Towards a climate resilient future. 2022; 6: 949-57. Climate-conscious prescription of inhaled medicinal products. The post Pharma within planetary boundaries appeared first on European Pharmaceutical Review. cited 23Apr].

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PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S.

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pharmaphorum

SEPTEMBER 24, 2022

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. As of August 2022, the iPhone boasts more than 2.18 including when to take each prescription drug ? The doctor will see you now. around 52,000

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PM360

AUGUST 9, 2022

The industry has been limited in its ability to implement creative solutions to engage and motivate patients because the FDA has strict guidelines for what pharma companies can communicate with patients. Yet, pharma companies spend more than $5 billion on patient support programs every year, and only 3% of patients are using them.

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Medical Patients Electronics Healthcare 105

Contrarian Sales Techniques

DECEMBER 14, 2022

Staff members of Med Ad News and PharmaLive.com are sad to report the death of their colleague and industry friend, Sander Flaum, who passed away on December 11, 2022. His most recent column, "For a Pop in Prescriptions," was featured in the December 2022 edition of Med Ad News.

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PM360

DECEMBER 14, 2022

From hair loss to allergies and acne, Amazon Clinic allows patients to message clinicians for a diagnosis, treatment, and medication prescription. The interface will tell patients care pricing upfront and provide an estimated wait time whenever logging into the Amazon Clinic. The services are cash pay only at this point.

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World of DTC Marketing

DECEMBER 20, 2021

While the federal government has proposed negotiating the cost of drugs with pharma for Medicare, it still ignored the high costs hidden in plain sights, like patients who rely too much on prescription medications to tackle health problems addressed with lifestyle changes. It’s not going to be easy but using incentives can help.

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PharmaKinnex

APRIL 18, 2022

Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. The benefits of which provide pharma companies with flexibility and scalability. Three other vital components of a successful pharma inside sales force are communication, transparency, and adaptability. Communication, Transparency, Adaptability.

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PM360

SEPTEMBER 15, 2022

This included missing scheduled preventive care (58%); not getting treatment for severe mental or physical health issues that emerged after the start of the pandemic (51%); and not picking up a prescription or missing one or more doses of a prescribed medication (15%). patients and big data sources. conditions. Expand consumer education.

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Celeritas

NOVEMBER 7, 2022

Prescriptive Analytics: . The post The Value of Precision Livestock Farming (PLF) in 2022 appeared first on Celeritas | Digital Consulting. Estimate the likelihood of disasters, opportunities, and the extent of their destruction or benefits given the farm’s current infrastructural condition.

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PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022. 7 Figure 3: Share of U.S.

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Pharmaceutical Technology

DECEMBER 15, 2022

On November 16, 2022, Medicines for Europe (MFE), the generics and biosimilars body, called for EU and national reforms to improve the security of medicine supplies, including tackling the impact of inflation on the security of essential medicine supplies with smart procurement guidelines for medicine.

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Pharmaceutical Technology

MARCH 17, 2023

This is partly due to the differing business models used by pharma companies and digital therapeutic developers. Prescription digital therapeutics must go through regulatory agencies and have clinical data, says Chris Wasden, chief strategy officer (CSO) of Twill Health, a US-based digital therapeutics company.

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pharmaphorum

NOVEMBER 16, 2022

Walmart has become the latest big pharmacy chain in the US to put forward a settlement to resolve claims it contributed to the national opioid crisis by failing to regulate prescriptions at its outlets. billion for Mallinckrodt , and $450 million for Endo Pharma. The retail giant has confirmed it has offered $3.1

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Clarivate

AUGUST 28, 2024

Community pharmacy data for France show JANUVIA patient counts declining from 290,300 in August, 2022 to 75,000 a year later, seeing an average of nearly 30% of patients switching to sitagliptin each month for that period. Over the same time span, patients receiving generic sitagliptin went from none to 299,500. Clarivate’s ex-U.S.

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European Pharmaceutical Review

NOVEMBER 15, 2022

Since their outset the GAMP guides have promoted using a balanced risk-based pragmatism to achieve compliance and the July 2022 release of GAMP 5 second edition strongly encourages the use of critical thinking to support that. ISPE GAMP 5 Second Edition : A Risk-Based Approach to Compliant GxP Computerized Systems, ISPE, 2022.

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pharmaphorum

JANUARY 24, 2023

Pharma will be focusing more on relevant research, support, and a better mix of non-promotional and promotional interaction. Only a December 2022 announcement by Amgen of intent to purchase Horizon Therapeutics for a possible $28.3bn brought a bright spot.

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pharmaphorum

JULY 27, 2022

Pharma distributor AmerisourceBergen is working on a platform to make access to digital therapeutics (DTx) easier in the US by providing a unified system for ordering, dispensing and fulfilment. billion in 2021.

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PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

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Education Consulting Media Healthcare 52

pharmaphorum

JANUARY 9, 2023

Regulatory divergence became apparent in 2022 and could increase in 2023. For pharma, the impact in critical areas such as the performance of newly marketed innovation has already been documented. Pharma is on a journey in which the core consideration was once the prescriber, now patient needs are more commonly considered as central.

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Medicine Healthcare Healthcare Pharma 86

World of DTC Marketing

AUGUST 7, 2022

3, 2022, email to U.S. Researchers found that physicians don’t think very highly of health insurance companies and believe they’re putting patients at risk with policies such as prior authorizations ahead of filling prescriptions. Pricing for prescription drugs is about as transparent as airline fares. The result:?

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PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. That’s why we created Provider Mode in 2022 specifically for HCPs to help them find affordable solutions for the medications they prescribe.

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pharmaphorum

JULY 18, 2022

GSK’s main partner in the consumer health joint venture that became Haleon – Pfizer – holds the remaining 32% in the new company and has said that it will sell its stake now that the separation has completed, likely in the last quarter of 2022. billion last year.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. According to the 2022 Medscape Physician Lifestyle and Happiness Report , many physicians today spend less than 10 non-working hours online weekly as compared to the average U.S.

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Pharmaceutical Technology

FEBRUARY 1, 2023

per 100,000 people were hospitalised for RSV-related reasons in the 2022–23 RSV season. In 2022, the EMA approved AstraZeneca and Sanofi’s monoclonal antibody therapy Beyfortus (nirsevimab ) for RSV protection in all infants. According to the Centers for Disease Control and Prevention (CDC) , 45.8 per 100,000.

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pharmaphorum

JUNE 27, 2022

The bolt-on deal comes shortly after Ipsen announced plans to sell its consumer health business for around €350 million, leaving it as a pure-play prescription pharma operating in the cancer, rare diseases and neuroscience categories. Ipsen’s CVR offer includes $0.30

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Pharma Leaders

JUNE 8, 2023

Under PDUFA VII, the agency agreed to create the program by December 2022 and then to report aggregate data on an annual basis starting June 30, 2024, including data sources, study designs and the types of regulatory requests.

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Pharmaceutical Technology

JANUARY 31, 2023

FDA director Robert Califf gave his prognosis for the pharma industry at this year’s JP Morgan Healthcare Conference in San Francisco over January 9–12. That leaves three years for pharma companies to prepare. Nonetheless, Cailiff expressed optimism about US innovation and adaptability in the face of these changes.

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PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. When it comes to pharma marketing, however, conversion should not be considered the last stage of the funnel. The pharmacy is no longer simply the last stop on a patient’s healthcare journey.

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pharmaphorum

OCTOBER 24, 2022

A sweetened offer from Sumitomo Pharma has convinced endocrinology specialist Myovant to agree to a takeover, after its first was rejected. Sales of the two products were $4 million and $36 million respectively in Myovant’s fiscal first quarter ended 30 June 2022.

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pharmaphorum

JANUARY 27, 2023

While SaveOnSP is the nominal target of the lawsuit, it claims to expose one of the failings in the US health insurance sector, adding fire to an increasingly heated exchange between pharma manufacturers and pharmacy benefit managers (PBMs), which have blamed each other for high medicine prices in the US.

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PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. Pharma Manufacturer Solutions. Vincent Keunen.

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pharmaphorum

OCTOBER 11, 2022

As the Frontiers Health 2022 conference in Milan on 20th to 21st October draws ever nearer, pharmaphorum has been catching up with members of the event’s Steering Committee to find out more about what drives both them and the event itself. Pharma and digital health: a modern-day partnership.

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Pharma Medicine Doctors Patients 84

Contrarian Sales Techniques

DECEMBER 15, 2022

A federal jury on May 24, 2022, found Tondre and Dr. Chun, 59, of Florida, guilty of paying bribes and kickbacks in exchange for the prescribing of Subsys, a drug that contains fentanyl. On December 5, 2022, Chun was sentenced to spend three years and six months in prison. million for the prescriptions that Chun wrote for Subsys.

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know.

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Pharma Marketing Network

AUGUST 14, 2020

2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. However, with increased consumer privacy concerns and regulations, third-party cookies are set to expire by 2022. appeared first on Pharma Marketing Network.

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