PM360

AUGUST 9, 2022

The industry has been limited in its ability to implement creative solutions to engage and motivate patients because the FDA has strict guidelines for what pharma companies can communicate with patients. Yet, pharma companies spend more than $5 billion on patient support programs every year, and only 3% of patients are using them.

Medical 105

Medical Patients Electronics Healthcare 105

European Pharmaceutical Review

APRIL 21, 2023

2022; 6: 949-57. The 2022 Europe report of the Lancet Countdown on health and climate change: Towards a climate resilient future. 2022; 6: 949-57. Climate-conscious prescription of inhaled medicinal products. The post Pharma within planetary boundaries appeared first on European Pharmaceutical Review. cited 23Apr].

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Pharma Food and Drug Administration Medicine Pharmaceutical 98

pharmaphorum

DECEMBER 15, 2022

A pharma industry organisation has warned that record levels of revenue clawback from the UK government is threatening “footprint, R&D and manufacturing investments” in the country. billion in 2022, and there has been speculation that the return rate could rise into the 30%-plus range in future. billion in 2021 to £1.8

Pharma 73

Pharma Government Manufacturing Medicine 73

European Pharmaceutical Review

MARCH 18, 2025

The Prescription Medicines Code of Practice Authority (PMCPA) conducted an in-depth investigation into the case , and requested a further audit from Novo Nordisk. The case was the eighth instance in the past four decades that the ABPIs board has issued this degree of sanction, the industry body highlighted upon announcing the news.

Pharmaceutical 59

Pharmaceutical Prescription Government Medicine 59

Pharmaceutical Technology

MARCH 17, 2023

This is partly due to the differing business models used by pharma companies and digital therapeutic developers. Prescription digital therapeutics must go through regulatory agencies and have clinical data, says Chris Wasden, chief strategy officer (CSO) of Twill Health, a US-based digital therapeutics company.

Prescription 111

Prescription Pharmacology Medical Pharma 111

Pharmaceutical Technology

DECEMBER 15, 2022

On November 16, 2022, Medicines for Europe (MFE), the generics and biosimilars body, called for EU and national reforms to improve the security of medicine supplies, including tackling the impact of inflation on the security of essential medicine supplies with smart procurement guidelines for medicine.

Medicine 98

Medicine Transportation Manufacturing Pharma 98

European Pharmaceutical Review

NOVEMBER 15, 2022

Since their outset the GAMP guides have promoted using a balanced risk-based pragmatism to achieve compliance and the July 2022 release of GAMP 5 second edition strongly encourages the use of critical thinking to support that. ISPE GAMP 5 Second Edition : A Risk-Based Approach to Compliant GxP Computerized Systems, ISPE, 2022.

Manufacturing 98

Manufacturing Pharma Food and Drug Administration Safety 98

pharmaphorum

JUNE 27, 2022

The bolt-on deal comes shortly after Ipsen announced plans to sell its consumer health business for around €350 million, leaving it as a pure-play prescription pharma operating in the cancer, rare diseases and neuroscience categories. Ipsen’s CVR offer includes $0.30

Biopharma 111

Biopharma Sales Prescription FDA 111

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S.

Prescription 52

Prescription Doctors Specialization Physicians 52

PharmaKinnex

APRIL 18, 2022

Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. The benefits of which provide pharma companies with flexibility and scalability. Three other vital components of a successful pharma inside sales force are communication, transparency, and adaptability. Communication, Transparency, Adaptability.

Sales 52

Sales Pharma Physicians Electronics 52

pharmaphorum

JULY 27, 2022

Pharma distributor AmerisourceBergen is working on a platform to make access to digital therapeutics (DTx) easier in the US by providing a unified system for ordering, dispensing and fulfilment. billion in 2021.

Physicians 73

Physicians Electronics Prescription Doctors 73

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. Pharma Manufacturer Solutions. Vincent Keunen.

Prescription 105

Prescription Medical Patients Side effects 105

pharmaphorum

JANUARY 27, 2023

While SaveOnSP is the nominal target of the lawsuit, it claims to expose one of the failings in the US health insurance sector, adding fire to an increasingly heated exchange between pharma manufacturers and pharmacy benefit managers (PBMs), which have blamed each other for high medicine prices in the US.

Insurance 106

Insurance Medicine Patients Prescription 106

pharmaphorum

OCTOBER 11, 2022

As the Frontiers Health 2022 conference in Milan on 20th to 21st October draws ever nearer, pharmaphorum has been catching up with members of the event’s Steering Committee to find out more about what drives both them and the event itself. Pharma and digital health: a modern-day partnership.

Pharma 98

Pharma Medicine Doctors Patients 98

pharmaphorum

OCTOBER 24, 2022

A sweetened offer from Sumitomo Pharma has convinced endocrinology specialist Myovant to agree to a takeover, after its first was rejected. Sales of the two products were $4 million and $36 million respectively in Myovant’s fiscal first quarter ended 30 June 2022.

Biopharma 75

Biopharma Marketing Pharma Prescription 75

pharmaphorum

DECEMBER 23, 2022

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Given the demand to deliver a steady stream of content to meet HCPs’ needs, pharma marketers must react, create, edit, and adapt quickly. And in 2023, these investments will hopefully pay off.

Marketing 106

Marketing Sales Medical Patients 106

Clarivate

JULY 5, 2023

The Biosimilars Forum has hailed 2022 as a watershed year that could create a more competitive U.S. biologics market and reduce prescription drug costs. In 2022, it made its manufacturer, AbbVie, $21.2bn. By end of year, as many as ten adalimumab biosimilars could be on the U.S.

Marketing 97

Marketing Physicians Manufacturing Competition 97

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. According to the 2022 Medscape Physician Lifestyle and Happiness Report , many physicians today spend less than 10 non-working hours online weekly as compared to the average U.S.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

pharmaphorum

NOVEMBER 1, 2022

billion in a Series D funding round in April 2022. Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. To diagnose the problem facing specialty pharma, a brief history lesson is in order.

Patients 98

Patients Electronics Healthcare Healthcare 98

PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

Education 52

Education Consulting Media Healthcare 52

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. That’s why we created Provider Mode in 2022 specifically for HCPs to help them find affordable solutions for the medications they prescribe.

Media 52

Media Prescription Healthcare Provider Patients 52

Pharmaceutical Technology

JANUARY 31, 2023

FDA director Robert Califf gave his prognosis for the pharma industry at this year’s JP Morgan Healthcare Conference in San Francisco over January 9–12. That leaves three years for pharma companies to prepare. Nonetheless, Cailiff expressed optimism about US innovation and adaptability in the face of these changes.

FDA 52

FDA Prescription Medicine Biopharma 52

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. Feb-May 2022. 1 References: 1.

Education 89

Education Medical Patients Media 89

European Pharmaceutical Review

JANUARY 25, 2024

It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records. 2017) “Danmark har flest smartphones i hele verden”, Berlingske, Eurostat (2022) “Medicine Use Statistics” European Commission.

Healthcare 98

Healthcare Healthcare Safety Electronics 98

Contrarian Sales Techniques

DECEMBER 15, 2022

A federal jury on May 24, 2022, found Tondre and Dr. Chun, 59, of Florida, guilty of paying bribes and kickbacks in exchange for the prescribing of Subsys, a drug that contains fentanyl. On December 5, 2022, Chun was sentenced to spend three years and six months in prison. million for the prescriptions that Chun wrote for Subsys.

Sales 52

Sales Prescription Healthcare Healthcare 52

PM360

AUGUST 24, 2023

She put the first pharma ad on TV. Dr. Ravenhill’s prescription is: “We are at one of those magical moments-in-time that many people across our industry will look back on in three to five years and wish they had engaged and embraced the ‘new’ properly; I recommend picking your ‘new’ carefully!” No one else scaled it.

Media 96

Media Marketing Digital Media Prescription 96

Pharma Leaders

JUNE 8, 2023

Under PDUFA VII, the agency agreed to create the program by December 2022 and then to report aggregate data on an annual basis starting June 30, 2024, including data sources, study designs and the types of regulatory requests.

FDA 40

FDA Prescription Education Medical 40

PharmaKinnex

APRIL 28, 2022

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. Technological advances, process enhancements, new messaging formats, and social media platforms (such as Facebook, Linkedin, and even Twitter) allow inside sales forces to create specific rare disease market research for pharma companies.

Sales 52

Sales Marketing Physicians Leads 52

PM360

AUGUST 9, 2022

Over the course of his career, Adrian Adams has served as CEO of seven different pharma companies, including Aralez Pharmaceuticals, Auxilium Pharmaceuticals, Inspire Pharmaceuticals, Neurologix, Sepracor, and Kos Pharmaceuticals. PM360 spoke with him about all of this and what it takes to run a successful pharma company—or seven.

Pharmaceutical 72

Pharmaceutical Physicians Pharma Competition 72

Clarivate

DECEMBER 19, 2022

Insurers that incentivize using Walmart facilities in Medicare Advantage and prescription drug plans (PDPs) have seen success; Humana has a long-running standalone Part D plan with Walmart pharmacies as preferred network locations. million lives, per Clarivate TM enrollment data as of January 2022. million covered lives, ahead of No.

Competition 52

Competition Retail Insurance Marketing 52

PM360

APRIL 7, 2023

In fact, in a July 2022 survey of 1,004 adults in the U.S. In pharma, an educated patient will be a more empowered and compliant patient. As pharma shifts to digital enrollment forms to capitalize on the trend towards the e-prescribing (eRx) mandate that impacts 75% of our U.S.

Education 98

Education Doctors Patients Physicians 98

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

Patients 59

Patients Pharma Education Media 59

Eversana Intouch

MARCH 19, 2024

They are more likely than men to suffer chronic conditions and use prescription drugs across all age groups. According to a 2022 KFF Women’s Health study, 44 percent of women with heart disease said their complaints were attributed to psychological causes. That’s why in 2024, we find ourselves still failing women in healthcare.

Marketing 59

Marketing Healthcare Healthcare Prescription 59

Pharmaceutical Representative Training

JANUARY 29, 2025

While biologics only account for 2% of overall prescriptions, they contribute to 37% of net drug spending [1]. Newer or less prominent manufacturers will struggle the most with these challenges, but there are teams with the experience and tools to overcome these obstacles and get more biosimilars into the pharma market. 2022 [link] 3.

Marketing 52

Marketing Healthcare Healthcare Physicians 52

PM360

JUNE 16, 2023

It’s more challenging than ever to be a pharma marketer. healthcare professionals (HCPs) agree that pharma marketing provides a personalized and relevant experience (Figure 1). Pharma marketers need to understand the individual HCP. In 2022, drugmakers’ $5.8 Rapid changes in the market resulting from COVID-19.

Marketing 59

Marketing Sales Healthcare Healthcare 59

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. Despite much lower volumes, autoimmune drugs Stelara and Enbrel likely joined the list due to higher wholesale acquisition costs (per Clarivate 2022 Part D claims data).

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

For pharma sales reps, this shift changes the conversation. As someone in pharma sales, I see the impact this has on our market. In 2022, it was valued at approximately $898.7 What You Can Do About It If your prescription is burning a hole in your wallet, ask your pharmacist or doctor if a generic version is available.

Medicine 40

Medicine Pharma sales reps Healthcare Provider Healthcare 40